Digging Deep Into The "Millennial Generation" Market, Evan Always Keeps The Trend Sensitivity.

Any successful brand is expressing an attitude and value proposition, which represents its pursuit of a trend, an attitude and a way in the field of clothing, focusing on the development of clothing.

After more than 10 years of development, Evan was officially renamed as AWR in 2017 after being repositioned. As an experienced feather clothing brand, Evan will continue to undergo a series of changes this year, including richer design elements, more fashionable categories and more innovative attitude.

In May 16th, Evan will usher in a new conference with high visual experience in Tonglu, Hangzhou, bringing new products that break through the tradition and have a distinct trend.

Diversified fashion elements are presented in different dimensions.

In the autumn and winter of 2018, the value of new products wants to be passed, while bold colors are used to attract more attention from the new generation of consumers.

As the core force of fashion consumption, the millennial generation gradually penetrates the fashion brand models.

In order to attract the new generation of consumers, Evan added the trend element to the new season's products - graffiti, also the main inspiration of the "New Street tide" series, adding more active and fashionable elements to the traditional down jacket.

In the future, you can see more fashionable, personalized and casual products in the field. The fusion of high street fashion culture and fashion city will be a common combination in product display.

France, April

Louis Vuitton announced that the high-end Street brand Off-White Virgil Abloh became the new artistic director of men's wear. The news triggered controversy in the fashion industry.

This news undoubtedly reveals that luxury brands are gradually introducing into street culture, attracting new consumer groups with new cultural strength to consolidate their industry status.

It is not hard to find that the street trend is breaking the traditional fashion pattern and will usher in the golden age of prosperity.

This is one of the reasons why Evan added graffiti elements to the new season's products.

Evan designer said that the new generation of consumers is slowly rising. We only follow the fashion trend to join their interest culture, attracting their eyes.

Therefore, the "New Street tide" will see yellow, blue, purple and other bright colors, and gradually become the daily color of the millennial generation in the traditional color.

Evan develops new things with the concept of brand, breaks the established fashion theory, develops the creativity with the innovative attitude, and the brand can develop in the industry for a long time.

In February of this year, Lining, the Chinese sports brand, appeared on the stage in 2018. In the autumn and winter fashion week of New York in 2018, the fashion style and instant screen circle of friends, Lining combined with the trend of the retro trend and the trend of the future movement, and integrated Chinese culture, expressing the trend that the movement brand moved from functional to fashionable, and overturned people's views on Lining.

As a functional down jacket, the trend of development has gradually moved closer to fashion, changing the concept of bloated people.

Evan is one of them. There will be a lot of tidal current elements in the 2018 new product conference, creating a new style of fashion. Through this show, we can express the understanding of the fashion trend of Evan and down jacket, and show different Evan.

In addition, in the new products of 2018, Evan will bring the "metropolis" and "modern" series besides the "New Street trend". These two series have extended the design concept of Evan's exquisite, personalized and original design, and used black, white, grey and rice basic colors to create a unique, personalized and casual clothing. It brings a new dress experience for the urban fashion young women who pursue the taste of life, showing the modern city women's self-confidence, liveliness and youthful beauty.

City and modern as the basic position Evan has always shown, adhere to the true embodiment of fashion and the aesthetic agreement of pioneer, showing the fashion personality of urban women.

With the gradual improvement of consumer demands, Evan has joined the current most popular trend under the maintenance of the original style, creating a unique style of each style to meet the demand and taste of women who want to break through themselves at that time, and attract more consumers.

Constantly updating the product mix is the key for Evan to remain competitive in the garment industry, especially in the down market.

Follow the consumer iteration to create more valuable products to speed up the brand development.

On the road ahead, Evan should keep the brand's special tone while keeping the brand alive, keep the sensitivity of the trend, diversify the products and grasp the right to speak down the fashion trend.

Evan released new products in autumn and winter in 2018, innovating in his inheritance, cultivating feather and down clothes with the trend of fashion, showing the fashionable soul belonging to Evan, and Evan, Harbor Hotel, Tonglu, Hangzhou, May 16th.