Plan To Sign Teri Yang Back To Basketball Shoes Market Puma Continues To Overweight Sports Marketing
According to a report by Nick DePaula, a famous sneaker journalist, in ESPN, Puma plans to sign Teri yang to return to the basketball shoe market.
The prospect of Teri Yang, who is about to take part in the NBA draft, is widely regarded as "the next Curie". Puma will take the prototype of the new basketball shoes that are not yet officially released this week and talk with Teri Yang.
Besides Nike, Nike, ADI and UA are also very interested in him.
Apart from that, Puma also plans to sign some other active NBA players to expand.
Basketball shoes
Spokesperson's team.
Puma's famous basketball spokesperson was Vince Carter. The cooperation between the two sides took place in 1998. After two years, Carter turned to Nike, so Puma returned to the field after 20 years.
Puma has been strong in recent years, and its sales in 2017 increased by 15.9% over the same period last year, reaching 4 billion 136 million euros, a record high.
In the first quarter of 2018, Puma's revenue increased by 21.5% to 1 billion 130 million euros compared to the same period last year.
The growth of income is inseparable from its marketing actions in sports and entertainment.
At present, Puma's football clubs include AC Milan, Dortmund and Arsenal.
Italy, Switzerland, Austria, Garner and Czech are also in the Puma camp.
Entertainment resources include Selena Gomez, net red Kelly Jenna, R&B singer The Weeknd and brand.
Women's wear
Creative director Rihanna and others.
Puma has just become a sponsor of AC's Milan and Brazil's St Paul football club in the 2018-2019 season, and has worked with Senegal and Serbia Football Association for a long time.
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