"Xinghe Plan" Has Been Effective: Red Bean Sales Increased 3 Times In Suning Platform.

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In the second half of Internet retailing, giants are scrambled to find new traffic.

Suning, a O2O smart retailer, has not only put forward a strategy of "3 Internet stores with two stores," but also runs at a speed higher than the industry.

In the first quarter of this year, suning.com's online GMV grew by 81.5%.

Earnings report also showed that the size of suning.com online open platform trading last year was 29 billion 236 million.

In the first quarter of this year, the size of suning.com online open platform commodity trading was 12 billion 861 million, an increase of 181.48% over the same period last year, which is close to half of last year's total.

It is understood that Suning's attention and support for online, especially the open platform merchants, is unprecedented. For the first time, the "Xinghe plan" and "2018 Unicorn program" were released to help merchants export excellent products and services with the help of big data analysis and technical tools.

Take the red bean group, the eighty-fourth place of China's 500 most valuable brand list, as an example, the growth rate of red bean in suning.com platform has reached 300% in 2018, with the help of resources support and regular reopening of Suning station.

According to Suning's side, cooperation between the two sides is likely to extend to the next line. "That is to say, consumers are expected to buy red bean men's clothing in Suning's stores, and enjoy the interactive experience of scenes through smart test glasses, smart fitting rooms and other black technologies."

Suning.com red bean official flagship store sales surged 300% in 2017

Red beans sold on suning.com platform surged 3 times a year.

In 2017, the overall GMV growth of suning.com platform exceeded 120%. Not only did it develop rapidly in proprietary business, but also as a platform for energy efficient merchants, the performance of the platform was also very bright. There were 589 new businesses with more than ten million businesses in the whole year, of which 31 were more than 100 million yuan, 70 were merchants of more than 50 million yuan, and 400 were 10 million yuan or more.

In March this year, Suning first put forward "Xinghe plan" and "2018 Unicorn plan" on the 2018 annual strategic conference of open platform.

The unicorn program is to create "unicorn" businesses by tailor the traffic plan, open up high-end resources, enhance liquidity and help businesses get the full chain traffic.

Suning River series products include the whole link of design, purchase, production, sales, logistics and so on, using the ability of the Xinghe data analysis platform to provide merchants with abundant data analysis pooling, mining potential value and scientifically guiding operation.

According to insiders, under normal circumstances, e-commerce platform will choose a brand well-known, online scale, platform and brand customers and groups of good degree of business cooperation.

"Of course, the strength of the merchants is also a very important aspect, because this directly determines whether we can support the strategic cooperation needs in the following aspects: online and offline linkage, B2B business and joint product promotion."

From these levels, the cooperation between Suning and red beans seems logical.

The red bean group is the 500 largest Chinese private enterprise sixty-fourth, and has the "red bean".

"," red bean home "," red bean home textiles "and other brands.

In the 500 most valuable brand list released by the world brand laboratory in 2017, red bean ranked 84.

It is understood that from the beginning of the line of suning.com in 2010, red beans have been settled.

In 2018, the growth rate of red beans was close to 300%.

Today, Suning has become an important partner and key sales channel for red bean.

Sunning and jacquard series dress shirts, which are made in reverse direction, become explosive after the shelves.

Big data everywhere, reverse custom shirt burst

Where does the growth rate of red bean's platform 300% come from suning.com?

Suning relevant responsible person said that they launched various support to red beans, such as station resource support, giving preferential policies (red bean advertising, Ningdu will give preferential policies to match), sign the sales year frame, ensure the rights and interests of merchants, sign strategic cooperation agreements, expand cooperation areas, etc., "we also have business management personnel specialized docking red beans, regular face to face with red bean, to give full operational suggestions and reference, and timely training various functions and play."

It is understood that in the process of cooperation with red beans, Suning will carry out the collection and review of marketing data every day, regularly communicate with the red bean workers in person, analyze the gains and losses, and determine the next stage of operation direction.

"In fact, merchants will regularly resume their own business, but generally only focus on which clothes sell well and what sizes are better sellers.

Relatively speaking, the electricity supplier has massive consumption behavior data, which can make more precise analysis.

One industry insider said.

Indeed, according to Suning's relevant person in charge, Suning's help makes the operation of red bean on suning.com platform more meticulous. Not only before activities, activities, activities, but also planning different ways of playing, and even using what pictures to display goods can make consumers more happy, and also pay attention to it. "Every picture we see in the official red flagship store of suning.com red bean is behind the support of consumer data, who can do better at the detail level, and who can win consumers."

The shadow of big data is not only hidden in the operation. Suning also established a product planning communication mechanism with red bean. While expanding the product line, it also strengthened the launch of C2B reverse customized explosive products.

Suning relevant responsible person said, "some time ago, Suning based on consumer big data, found that the simple and generous style of price performance red bean shirt is very popular.

In terms of style, we also found that we prefer the square collar that can decorate the face, the comfortable fitting door and breathable jacquard.

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For these characteristics, red bean gives a jacquard series of formal shirts specially made for the purpose of making a burst of money, and breaking through thousands of pieces per day.

Black technology such as smart dressing mirror has been applied to Suning's store.

As we all know, at the end of last year, Suning released the strategy of intelligent retail development, and the scale of stores will reach two in the next 3 years, which will become the main force of the Internet retail revolution.

Now, a series of "black technology" has been applied to Suning stores, such as smart fitting mirror. When consumers take their clothes near, the screen will quickly switch to display the details of the product.

In the smart fitting room, you can click the mirror to switch indoor, outdoor, night running and so on to see the effects of the corresponding scenes.

"In the future, cooperation between Suning and red bean will not only be limited to the line, but the products of the red bean are expected to sell under the Suning line, and the shopping experience of consumers will certainly be better combined with our existing technology products."

Suning relevant responsible person said.