Good Play: How Can Sports Giants Nike And Adidas Play A Brand Role In The World Cup?

Nike vs Adidas, who do you think will win this year?

The long-awaited 2018 FIFA world cup is finally opening tonight at the Ludi Nicky stadium in Moscow. Whether you are a real fan or a pseudo fan, or just a fan's family member or friend, the next month is doomed to escape the football topic.

On the front of the green battlefield, 32 teams from all over the world will fight for the battle of the Hercules cup. Of course, fans in the stands and fans in Russia will also fight in their own way. But apart from this competitive competition between countries (fans), the competition between Nike and adidas will become more intense with the advent of the world cup.

In the 2014 World Cup final, Adidas, who was wearing Nike on foot, kicked Argentina in a fatal attempt.

I remember that in the world cup 4 years ago, though Nike beat Adidas by 1 votes in the sponsorship of the number of team jerseys, but in the final Germany and Argentina both wore adidas, so some people said that the winner of the 2014 World Cup was Adidas. However, there was also a voice pointing out that although she was wearing a Adidas, her boots were from Nike, so the real victory was Nike.

Anyway, two old rivals will be tit for tat again.

According to the sponsorship situation of the top 32 this year, Adidas took the lead in sponsoring 12 of its team jerseys, slightly ahead of Nike's 10, but Nike said 60% of the players in the world cup will wear Nike.

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Do you feel the smell of smoke?

It seems that in the next month, the confrontation between Nike and Adidas will also start on the land of the fighting nation.

Who will win the sponsorship of Nike and Adidas?

I believe that if we use big data to launch a census, the result of this simple two to one sub sub issue will be presented in a precise number. But the time is heavy and the task is heavy (it is difficult to get a huge database at one thirty). Let's go to the streets of Beijing and randomly select some friends who may look at football and listen to their choices.

Of course, if we only look at the number of sponsorships from two brands, Adidas will win by 2 more teams, but everyone will have their own views on the strength of the two teams.

Nike camp stars

Even though radish and cabbage have their own love, they generally agree with each other in judging and recognizing strong teams.

Nike strong side of the traditional strong teams include Brazil and France, England, Portugal and Croatia a few times, while opponents Adidas Adidas are holding several popular hotspots - Germany, Spain and Argentina. The Belgian Belgian also has strong strength, and of course, the host Russia with its dominant field aura can not belittle.

Horizontal comparison seems to be evenly matched, so the number of friends who choose Nike and Adidas is basically the same in this link.

In addition to selecting a more optimistic side through rational analysis, there are also many people who simply "stand in line" because of their favorite stars. Here we have to mention the current members of C, Messi, and Neymar, who are also members of the powdered talent League. "Because C Luo supports Real Madrid, they will also be optimistic about Portugal."

Messi and Neymar fans are alike.

C and Messi are also the two spokesmen in the field of brand football.

I wonder if this year's Brazil can make a disgrace at the snow gate. (photo source: Nike)

Judging by the winning odds of the latest world mainstream Gambling company, Brazil ranked 5 in the first place, Germany 5.50, Spain 7, France 7.50 followed closely, followed by Argentina 10.00, Belgian 12 and England's 17.00.

Because there is no overwhelming advantage of the team, the Russian world cup is also considered by the public to be the most difficult world cup to predict in recent years, because generally speaking, before the official start of the world cup, the number one hot spot should be within 4.00 to highlight the strong strength, but this time even Brazil and Germany do not have the absolute strength to surpass other teams.

So the winner of this tournament is whether to wear Nike or adidas, which will be announced after a month.

Lineup Germany (photo source: adidas)

Although the strength of the lineup is hard to predict, the efforts of the two brands in the field of football and the products launched are obvious to all.

So who is the better football player on both sides?

Nigeria's leading star Ivo personally performs a difficult Nigeria.

(photo source: Nike)

In all the football equipment, sponsoring team jerseys is the most profitable product of all brands, especially when the world cup, European Cup, European Championship and other competitions are coming, the hot team jersey will become a best seller.

Of course, this situation is also quietly changing, for example, before receiving a burst of more than ten thousand orders for the Nigeria shirt, its popularity is not because the team has the strength to win the championship, but only high value can bring intense 300.

Repercussions.

It seems that the design looks good or not has become an important indicator affecting the desire of the masses to buy. But apart from Yan value, endorsement and gimmick, it has always been known as the "football first brand" adidas, which does seem to have more powerful football equipment than Nike.

Adidas has always maintained a good relationship with FIFA (photo source: adidas).

Since its establishment in 1949, adidas has entered the field of football. As the world's biggest sport, the main market for football is in Europe. It also creates an eye catching advantage for adidas headquarters in Europe.

Since 1970, adidas has become the partner of FIFA and the official sponsor of the world cup, so whether it is the design of the match ball or the advertisement on every side of the competition, even the staff of FIFA, the referee, the caddie, the dress of the volunteers are all handled by Adidas.

In 1998, Ronaldo's photos of her own boots were believed to be unforgettable for many people (photo source: Four Four Two).

Nike, who started in 1960s, began to focus on the design of running shoes. It was only in 1994 that he entered the football market. Nike became a sponsor of the Brazil national team in the 1996 year of the year. With the expedition of Ronaldo, the world cup in 1998, she began to become a promising rising star of football equipment.

As for being regarded as the most important sneakers in football, Nike and Adidas each have their own signboard shoes.

This year's World Cup, you will see many stars stepping on these new assassins (photo source: Nike).

Nike soccer shoes are currently divided into 4 major series: Mercurial (assassins), Magista (ghost cards), Tiempo (legend) and Hypervenom (poisonous bees), and Mercurial is a well deserved head card. With the help of the 1998 World Cup, especially the wonderful interpretation of Ronaldo, this pair of flagship boots and Nike Nike made full eye. After the Ronaldo finals, the photos of shoes hung around the neck also became classics.

This year is just the commemoration of Mercurial 20th anniversary, and has naturally become the Nike C position of football shoes.

Falcons accompanied Beckham in the most brilliant era.

I still feel that the long hallux tongue, the kangaroo leather shoes and the way that the players wear shoelaces across their soles are very handsome.

When it comes to Adidas football shoes, it is almost synonymous with modern football shoes. It is Adidas that launched the first sneakers equipped with removable studs, and then brought the most classic Predator (Lie Ying) boots in the history of soccer shoes.

In the 80-90 generation of football boys, the favorite sneakers must have a red classic Predator. Zidane and Beckham have their shoes in their careers.

In addition, Adidas football boots include controlled ACE, speed X, agile NEMEZIZ, classic COPA and traditional comfort GLORO.

Adidas NEMEZIZ boots (photo source: adidas)

However, for the two brands of shoes, the respondents had different opinions.

Some people think that the Nike football shoe design version is very narrow and very sharp, not suitable for the Chinese with wide feet. Some people think that Adidas has excellent performance and comfort. Others feel that the top players in the world are wearing Nike, and Nike also represents the future trend of football boots.

Therefore, from the history of football equipment, OG level, professional degree and the relationship with FIFA, Adidas slightly prevailed, but Nike obviously did not relax the ambition of catching up with others.

Competition is not only in the field of professional football, but also to fashion.

It is no longer new for sports brands to fashion or fashion brands to move closer to football. With the advent of the world cup, this kind of competition for "hot spots" has entered a white hot stage.

Louis Vuitton has not only created a new collection cabinet for the Hercules cup, but also launched the World Cup theme bag series.

(photo source: FIFA)

(photo source: Louis Vuitton)

VERSACE, a fashion house in Italy, has also made a breakthrough in launching a series of Jerseys:

(photo source: Highsnobiety)

BAPE also brings World Cup notes:

(photo source: BAPE)

Man Wai not only made films, but also created exclusive football robes for his superheroes.

(photo source: NSS Magazine)

The Barbie of the exclusive girl is also coming to the hilarious, launching the doll of soccer theme, with the Juventus women's captain Sara Gama as the prototype.

(photo source: NSS Magazine)

There are many such examples. It is easy to find out the major fashion information in recent years.

Sports brands, which are usually not related to sports, are naturally the same. Sports brands with natural advantages will not give up this opportunity. Apart from sponsoring jerseys and sneakers, they are also keen to make joint efforts with various fashion designers.

Did you grab the series that had just been sold?

Kim Jones x Nike (photo source: Nike)

CLOT x Nike Jersey, 15 represents CLOT, and is 15 years old this year (photo source: CLOT).

Nike is looking for Virgil Abloh, Kim Jones and Edison Chan's CLOT, while Adidas's soccer Fashion Association is relatively low-key.

Here is no introduction. In short, fashion and football are already a big business. Now is the best time to display and cash in.

Gosha Rubchinskiy x adidas World Cup series (photo source: Gosha Rubchinskiy)

NEIGHBORHOOD x adidas Originals "Sheng se" football series (photo source: adidas Originals)

The KITH x adidas "Golden Goal" series just released is inspired by the 1994 World Cup in America (photo source: KITH).

As for who wins or loses, the evaluation of clothes too personal aesthetic must be different. However, this year's Nike seems to have a slight advantage only when considering the influence of public opinion and the degree of social media dissemination.

(photo source: ESPN)

In fact, football world has never been short of fatalistic confrontation, such as Barcelona Real Madrid, Manchester United Manchester City and AC Inter, such as British and French, German Argentina, for example, Bailey Maradona, Messi C...

In many sports brands that are involved in football, Nike and Adidas stand out as a pair of people who do not love each other but kill each other. Every big cup is also a frontal battlefield for their competitive strength.

Anyway, all competitions and enmity and hatred will be handed over to the next month, and the battle between Nike and Adidas will be seen with the final outcome.

So everyone ready to watch, boldly predict who will win the double giants Nike and Adidas.