From A "Leather" To Create "Big Fashion": The 25 Haining China Leather Expo Has Changed.

In June 25th, the twenty-fifth Haining China Leather Fair and the 2018 Haining China Fashion Week opened in Zhejiang Haining.

The Expo was sponsored by the Zhejiang Provincial People's government, the China Council for the promotion of international trade, the China Light Industry Federation and the China Leather Association. It was supported by the China Apparel Association. It was hosted by the Zhejiang Council of the China Council for the promotion of international trade, the Jiaxing Municipal People's government and the Haining Municipal People's government. The Zhejiang Leather Industry Association, Haining exhibition management office and Haining leather industry provincial characteristic industrial design and demonstration base co operated.

He Ye, vice chairman of China Light Industry Federation, vice chairman of China Textile Industry Federation, executive vice president of China Garment Association, Chen Dapeng, vice chairman of China Leather Association, Shen Xiaohong, chairman of Jiaxing Municipal People's government, Wang Xiangzhi, chairman of the international fur industry association, Wang Xiangzhi, Secretary of the CPC Haining Municipal Committee, chairman of Haining Leather Industry Association, honorary chairman of Limited by Share Ltd of China Leather City, Haining, chairman of Haining Limited by Share Ltd, chairman of China Leather City, and representative of international organizations such as Danish Copenhagen fur, North American Fur Association, Finland family fur and so on.

During the Expo, there were twenty-first series of "dermis logo Cup" China International Leather Fur Fashion Design Competition finals, 2018/19 China International leather fur clothing fashion trend release, 2018 Haining China International leather fur fashion show, 2018 Haining China International Fashion Week, 2018 China International Fashion Design Forum, 2018/19 autumn winter China leather fur design trend lecture and other activities.

The "Haining leather" Zhejiang regional brand representative is the high quality product produced by Haining leather enterprise. Its connotation is the symbol of quality products, the representative of quality and integrity, the pioneer of technological innovation, the example of social responsibility, the model of solidarity and cooperation, and the leading industry leader.

Since the successful establishment of the "Haining leather" Zhejiang regional brand in 2009, 48 enterprises have become authorized use units.

This year, 3 Haining Haining leather enterprises are awarded the honor of the Haining snow Clothing Co., Ltd., Haining Han se Clothing Co., Ltd., and St. Kelly Garments Co., Ltd.

The Zhejiang provincial government has listed the fashion industry as one of the eight trillion industries supporting the economic development of the whole province. The Haining municipal government has also explicitly proposed that the three traditional industries, including leather, warp knitting and home textiles, should be built into hundreds of billions of fashion industries in five years.

Against this background, the fashion industry, including leather, is ushering in a new round of development opportunities. The Haining China Leather Fair is no longer confined to the "skin" article, but also further reflects the ambition and action of Haining leather industry to expand its fashion.

It is understood that with the promotion of the strategy of Haining city and municipal government to create a fashionable and prosperous city, and the comprehensive expansion of Haining leather fashion industry to the big fashion, the Leather Fair will further upgrade to the practical, platform, fashion and fashion industries, fully display the elegant appearance of leather industry and fashion industry, and effectively build platform, promote exchanges and cooperation for enterprises, thus promoting the expansion, upgrading and resource integration of Haining leather industry, fashion industry and Haining China Leather City under the new situation.

The new idea of industry: to create "fashion tide city" with big fashion.

This leather Expo is worth noting that the Haining leather fur clothing exhibition of China is renamed the Haining China International leather fur fashion show. The Haining China Leather Fashion Week is renamed the Haining China International Fashion week. The twenty-first "leather logo Cup" China International Fur leather fashion design competition has also increased the fashion group. This is exactly the embodiment of the Haining fashion industry's overall expansion and upgrading to the big fashion industry and the help to create "fashion tide city".

Among them, the exhibition area of Haining China International leather fur fashion exhibition has not only reached a record 60 thousand square meters, but also extended to various kinds of coat, such as overcoat, down coat, all kinds of Mashup products, cotton wear, knitted sweater, trousers, skirt, accessories and so on.

From the United States, Italy, Turkey, Beijing, Shenzhen, Hongkong, Haining, Tong Erbao, Xinji, Tongxiang and other more than 300 leather, fur and fashion enterprises participated in the exhibition, including a full range of products, integrating designer resources and optimizing the supply chain system, selecting domestic original independent brands and designer works, and the number, brand and strength of enterprises reached a new high.

Fashion is undoubtedly the new highlight of this year's Haining China fashion week. Quite a few brands have integrated fashion elements on the basis of traditional leather and fur.

It is reported that leather clothing is highly fashionable not only reflects the siphon effect of Haining as a leather industry base to the fashion industry, but also greatly enriches the product categories and levels of Haining fashion industry, and also raises the demand and level of the fashion industry in technology and fabrics.

For the fashion trend of Haining China Leather Expo this year, Zhang Yueming said that the city's ability to plan the development of fashion economy and fashion industry at a higher stand, to create Haining fashion tide City, and strive to become the first national fashion city is the established prescription of Haining municipal government.

The expansion of big fashion is the established strategy of Haining leather fashion industry, and is also the common voice and action of the industry.

Judging from the current situation of Leather Fair, this strategy has made gratifying progress under the unified arrangement and strong support of the municipal Party committee and municipal government.

"Thanks to the precipitation of leather and fashion industry over the years, Haining's expansion to big fashion is not simply overlaying fashion and leather goods, but more embodies in the integration and upgrading of fashion, which means that the fashion strategy of Haining can not only give play to its original advantages, but also create new advantages," said Zhang Yueming.

New exhibition: Haining fashion new coffee position

"There are many changes in the Leather Fair this year compared with the previous ones. One of the most striking points is that almost all of the activities have increased the word" international ".

The reason for this is that with the rising international status of Haining's fashion industry, the expansion of the Haining fashion industry's "expansion, upgrading and innovation" has become a new development topic in a global perspective.

Zhang Yueming said so.

The upgrading of the status of Haining fashion industry in the international fashion industry chain is reflected in quantity and quality. After 25 years of development, Haining leather city of China has 12 chain markets in 11 provinces (cities) of the whole country, with a total construction area of 3 million 490 thousand square meters.

With over 1.1 000 excellent enterprises (brands) from home and abroad, they have settled in Haining leather city. The annual volume of passenger traffic and leather clothing trade account for more than 40% of the same industry in the whole country.

Among them, in the physical market across the country, leather and fur clothing from Haining or Haining leather city accounted for more than 60%.

It is noteworthy that in the 2018 autumn winter Milan Fashion Week held in February this year, Haining China Leather City Co renowned brand "Snow Leopard" and "Fei o" jointly realized the first show of Milan fashion week. This is also the first time that Haining fashion has officially entered the T stage of the four Fashion Week in the world.

The "FASHION HAINING" element has been highly recognized by European fashion leaders and fashion media.

In March 12th, the "belt and road" international fur Culture Industry Summit Forum was held in Haining China Leather City. Nearly 20 industry leaders and industry leaders from 14 countries and regions from around the world and more than 300 industries from abroad and at home gathered in Haining.

Li Yuzhong, chairman of the China Leather Association, who attended the meeting, called the "G20 summit" of the global fur industry.

The Milan fashion week release show and the "belt and road" international fur Culture Industry Summit Forum have enhanced the international influence and awareness of Haining's fashion. Its positive effects have also been reflected during the twenty-fifth Haining China Leather Expo. The 2018 China International Fashion Design Forum held in June 26th is an international gathering. Italy's Luca di ceasare, designer and director of brand space design, DOMINIQUE SIMARD, executive director of the Nash fashion design training center in Kangtai, Italy, Japan, respectively.

Italy's "designer home" is also officially signed on the forum to settle in Haining.

Qian Juanping, executive director of Haining Leather City, and CLAUDIA, the designer's home of Italy, signed together. The deep cooperation between Italy fashion and Haining fashion has reached a new stage.

According to the introduction, the "designer home" of Italy, which is located in Haining, will attract a large number of overseas famous designers to Haining Leather City, relying on the Haining fashion industry to create creative centers and design centers for China.

2018/19 China International leather fur clothing fashion trend released is fashionable European and American fan.

This scene

The show is jointly constructed by Haining China Leather City and Zhejiang Natural Gift and North American fur auction house NAFA. The 60 sets of men's and women's fashion show are more conceptual, leading and forward-looking in terms of fabric selection, style design, process innovation and color application, and closer to the market.

The stitching between fur and fabric, with the design of mash up and overlay, makes the dress lighter and smart, presenting different creativity and individuality on the T stage, fully displaying the most popular trend of international leather and fur.

New fashion: originality is an inexhaustible source of wealth.

The power of originality has always been an inexhaustible source of innovation for Haining China Leather Expo. It has also become a highlight in this year's leather Expo. The China Leather Association, the Haining people's government and the Haining leather city of China hosted the twenty-first "leather label Cup" China International Fur leather fashion design competition. The fashion group was specially set up. Besides winning high prizes, the winners of the competition will also get various support in Haining's business establishments, marketing promotion, upstream and downstream docking.

In addition, from China

The 2018 China International Fashion Design Forum, jointly sponsored by the association and the Haining Municipal People's government and hosted by Haining leather city of China, brings together experts and scholars from famous design platforms, design industries and related institutions at home and abroad. With the theme of "design driven", through sharing platform construction, sharing of ideas and ideas, exchanging design methods and inspiring experience, from model innovation to practice, drawing on successful experience, we explore the design ecological industry chain relying on Haining fashion industry.

The forum not only invited leaders from relevant state, provincial and municipal governments and other relevant leaders and national and local industry associations to attend, but also attracted more than 300 participants, including design institutes, design studios, platform leaders and designers, OEM, ODM quality manufacturing enterprises and brand enterprises, fashion buyers, integrated shopkeepers, and related fashion and industry media representatives.

It is understood that under the impetus of the original trend, the number of original designers participating in this Leather Fair has increased significantly than before. This undoubtedly reflects Haining.

Industry's great attraction for original talents.

Behind this phenomenon is the increasing strength of the original power of Haining fashion industry in recent years.

Since 2011, Haining China Leather City has been identified as the first batch of characteristic industrial design and demonstration base by the provincial government. Now it has entered more than 140 design enterprises (centers) and plate making studios, with 782 full-time workers engaged in industrial design.

So far, the base has trained 2 provincial-level excellent industrial design enterprises, 16 Jiaxing and Haining Municipal Industrial Design Enterprises (centers), and 75 authorized patents.

From 1 to May this year, Haining achieved an industrial design service revenue of 61 million 370 thousand yuan, and the output value of industrial design pformation reached 800 million yuan.

"Next, Haining leather city will focus on China's high-end autumn and winter.

The construction of capital city should further strengthen international cooperation, lay a solid foundation on line, expand space on line, strive to realize the optimization and efficiency of factor allocation, and make Haining Leather City as a comprehensive industrial innovation service complex with strong innovation ability, high international standard and high-quality talents.

Zhang Yueming said so.