The Current Situation Of Clothing Industry: Fashion Culture Drives Overweight Men'S Leisure To Overwhelm Normal Clothes

The rise of street culture has made the loose and baggy style of hoodies the tide's favorite.

Under the influence of this trend, the growth rate of men's clothing will even exceed that of women's clothing, and the luxury brands will increase their competitiveness in men's clothing business.

According to the latest report of market research firm Euromonitor (Ou Rui International), in 2017, women's clothing still occupied a major share of 1.7 trillion dollars in clothing and footwear market, and men's clothing share was less than 1/4 of women's clothing.

The company predicts that between 2017 and 2022, men's clothing business will outperform women's clothing, and sales will grow at an average annual compound growth rate of 2%.

"This trend is driven by the rise of social media and changes in men's dress code," said Euromonitor, a beauty and fashion consultant. "More and more men are paying more attention to their dress and appearance."

Luxury magnates overweight men's clothing

Fashion companies including the French luxury goods giant LVMH and Kering (Kai Yun) group began competing for the designer to take charge of men's clothing design.

Last week, LVMH flagship brand Louis Vuitton (LV), Virgil Abloh, creative director of new men's clothing, completed the first show in The Grand Palace, Paris.

The designer from Off-White street, New York street, has injected the most popular street culture into luxury brands, presenting a different style from the past and gaining much praise from the industry.

LVMH

The chairman of the group's board and CEO Sidney Toledano said: "Virgil Abloh's first show has not only earned enough eyeballs but also brought a deeper trend.

In sales, we can clearly find that the demand for men's clothing business has become very strong, which is particularly prominent among the younger generation of consumers.

Although LVMH has not disclosed its brand performance, some analysts expect that men's business will account for 5%-7% of Louis Vuitton's total sales.

Louis Vuitton did not respond to this.

At the same time, driven by men and millennial consumers, the French Centennial fashion house Balenciaga has become the fastest growing brand in Kering.

At the recent financial times's luxury conference held in Venice, Balenciaga CEO Cedric Charbit said: "millennial consumer sales account for 60% of our total sales and become the fastest growing category with male consumers."

In 2015, Balenciaga hired Demna Gvasalia, a German designer from Georgia, as the new creative director.

The designer, who has worked in Maison Martin Margiela and Louis Vuitton, and has her own brand Vetements, has used the exaggerated version and charming tailoring to make street clothing such as hoodies, so that Balenciaga has completed the pformation from the old fashion house to the avant-garde fashion brand.

Leisure for men's wear

The growth of casual men's wear may make those tailored and expensive.

Suffer heavy losses.

From 2012 to 2017, sales of men's suits in Western Europe have fallen by 700 million US dollars, which is in sharp contrast to the growth of high-end jeans sales, according to Euromonitor data.

According to Sidney Toledano, taking the luxury brand C e line of the LVMH (the upcoming men's wear series) as an example, although its high sales still sell well, sales growth has been extended to the leisure products such as accessories and shoes.

Saks Fifth Avenue, a famous luxury department store in America

Director Roopal Patel commented: "in the past five years, men's clothing business has experienced explosive growth.

We are also introducing more new men's clothing brands, such as the French menswear brand Ami and the New York Street brand Off-White.

She stressed: "men's wear is becoming more and more casual and close to life.

Men need clothes that can be worn on weekdays, weekends and sports.