Bosideng Will Focus On The Main Channel To Narrow The Diversified Clothing Business.

In the afternoon of June 29th, Bosideng held a media conference on 2017/18 annual results.

At the meeting, Gao Dekang, chairman and chief executive officer of Bosideng board of directors and Zhu Gaofeng, chief financial officer, said that the future group would "focus on the main channel and diversify".

According to Boston 2017/18 annual performance report in June 28th, as of March 31, 2018, Bosideng's revenue was 8 billion 881 million yuan, up 30.3% from last year, gross profit of 4 billion 119 million yuan, operating profit of 923 million yuan, profit of 640 million yuan in the year, and total income of 739 million yuan during the year.

Among them, the brand down clothing business is still the largest source of revenue for Bosideng, reaching 5 billion 651 million yuan, up 23.4% last year, while Bosideng OEM processing business,

Business and diversified clothing business revenues were 936 million 800 thousand yuan, 1 billion 153 million 500 thousand yuan and 1 billion 139 million 500 thousand yuan, respectively, accounting for 10.6%, 13% and 12% of group income respectively.

It is worth noting that Bosideng diversified clothing business revenue has risen, but the proportion of revenue generated for the group increased by only 0.5% over last year.

Among them, Bosideng men's self-employed income fell 49.1% to 45 million 100 thousand yuan.

It can be seen that diversification

Business dispersed the strength of group development, but failed to bring the expected benefits.

In this regard, Gao de Kang said that in 2018 Bosideng group would rebrand the brand of Bosideng and launch the main business of down jacket, Bosteng men's clothing and home.

The business will be fully integrated to narrow the diversified clothing business.