On The Other Hand, Being Questioned And Being Optimistic, How Much More Traffic To Break The Ceiling?

More and more to the United States listing questioned, social mode or to break the ceiling.

On July 9th, it was announced that it was going to be listed in the United States recently. Many times it was questioned. Sales, loss and even tension with platform businesses could become the fatal wound behind its listing.

But on the other hand, Tencent, Gao Rong capital and Sequoia Capital are very fond of it. Sequoia Capital Shen Napeng has had 4 years to create 3 listed companies in the United States.

In the voice of doubt, is there a plot or a plot behind the massive listing?

Comparing with the low price nature, it is more like a advanced version of the "wool game". WeChat's hundreds of thousands of bargain groups are flooded with players who want to buy goods free of charge, because they haggle over prices, but soon lose interest.

A player who has just quit from the group says that in the past month, he has cut free to a cup, a belt and a pull rod box. "The cup can't be found, the belt has been thrown away, the pull rod box is not sure whether it can be used or not, and it is still idle in the corner."

Even for free "wool", players have complaints and dissatisfaction.

In capital

In the face of this, this mode has its originality. "A good e-commerce website can fully interact with consumers and master a large amount of traffic and user habits."

Through social bargain play, a lot of spells seem to "break" the ceiling of the business platform.

There is a saying that a lot of consumers have been activated by Taobao and Jingdong, the 456 line consumers and old consumers who will not use traditional e-commerce platforms.

According to the data disclosed in the prospectus, in the first quarter of 2018, the platform GMV (website turnover amount) reached 66 billion 200 million, nearly half of the total in 2017.

It took 3 years to complete the Jingdong 10 years, and Taobao achieved its achievement in 5 years.

According to another source, behind the rush to go public is the hand in hand of capital, and the core values of the enterprise appearing in the prospectus are considered to be the style of Duan Yongping, the founder of BBK.

However, the beautiful data can explain everything? Where do you want to go next? According to the first quarter of 2018, GMV and order volume, the price of multiple customers is only 38.9 yuan, which is only 6 yuan higher than the average in 2017.

Behind the low unit price is an uncontrollable loss.

In the first quarter of 2018, the platform loss amounted to 201 million, which accounted for almost half of the total loss in 2017, and "losses will continue in the future".

If Jingdong's pre market loss comes from massive investment in logistics infrastructure, where will the money be invested? Where is the consumer of the 4567 tier cities buying the low-priced goods from the social networking platform? Obviously, the answer is untenable.

Therefore, conspiracy theorists say that when they are listed now, they have no confidence in their future development.

"Sequoia Capital will not invest blindly, will not make a single investment, will not vote for a single enterprise that can not be associated with other enterprises, or can not cooperate with Sequoia."

Shen Napeng has previously suggested that every investment in Sequoia is related to each other, and each piece is a piece of chess which can be linked together to become a chess game.

Preference for investment in the Internet, new economy, and new models of Sequoia should be much more focused on social networking.

In the future that traffic dividends are becoming more and more popular, social networking may become an important driver for further promotion of new product economy, product chain, logistics and data.

From this point of view, much of the listing may be the entry point for the industry chain.

But there are too many complicated links to be sorted out. We should cater to the low price of the market and send a bunch of low value goods free of charge. Not only the capital market, but also the consumers will soon discard the market.

Today, Taobao, Jingdong, koala also have launched a similar group of social networking play, before these games explode the market, leaving much time to spare.