Quanzhou Sports Brand Aims At Overseas Market To Expand International Market Territory

PEAK has entered into a strategic partnership with the Belgian Olympic Committee and has become the official sponsor of the 2018 World Men's Curling Championships, and the Anta KT3 limited edition basketball shoes are selling well in the United States 361 degrees.

In recent years, through sports sponsorship and star marketing, more and more Quanzhou sports brands aim overseas.

We should integrate sports resources in order to expand the layout of enterprise sports market.

Quanzhou sports brand expands overseas

Analysis of the industry, with the national "one belt" initiative and the "going out" development strategy, more and more domestic brands will turn their attention abroad.

In fact, in recent years, Quanzhou sports brand is also trying hard to test the international market, and some enterprises' overseas market revenue has increased continuously.

In mid June, PEAK officially opened in tenth stores in Pakistan.

It is understood that, at the beginning of its founding, PEAK was developing and strengthening the domestic market while actively developing overseas markets as the direction of enterprise development.

In 2011, PEAK set up a branch in Losangeles, USA, to enter the US market and expand the international market as a stronghold. In 2012, the flagship store of PEAK opened in Losangeles. In 2014, the flagship store of PEAK was opened in Madrid.

Up to now, PEAK has sold more than 1000 overseas outlets.

In 2014, 361 degrees started the journey of brand internationalization.

Last year's report shows that last year, the company's overseas market revenue accounted for 1.7%, the growth rate was 10.7%, and in Brazil, the United States, Europe, Taiwan, China has 1241, 1030, 378, 40 sales outlets located in multi brand sporting goods stores.

The European countries that have been extended to the world include Britain, Germany, France, Austria and Switzerland.

In 2017, the brand also successfully entered many new markets, such as Canada, Russia, Spain, Israel and Italy.

361 degree responsible person introduced, the next 361 degrees will continue to explore and expand to have growth potential of the country.

At the same time, in the next three to five years, the overseas market will increasingly become an important source of contribution to business turnover.

Leveraging product design innovation and relying on the star effect has become one of the most important options for Quanzhou sports brand to go out to sea. Among them, the signing of NBA stars is a sports resource that some sports brands are unwilling to give up.

In March this year, Anta KT3 limited edition basketball shoes sparked a queuing rush in San Francisco.

It is understood that the basketball shoes are designed for Anta signed NBA stars Thompson design shoes, the former Adidas designer RobbieFuller personally knife.

Anta introduced that the shoe was Anta's first trial of water in the US market, and nearly 1000 people lined up at the scene, attracting the shoe retailers to go to the market.

As a matter of fact, as early as 2014, Anta started the long-term cooperation with NBA. Anta can launch joint sports shoes and accessories products with the logo of teams and alliances, and sell them online and offline.

In those days, Anta handed in 8 billion 920 million yuan turnover and 1 billion 700 million yuan net profit report card, among which basketball shoes sold more than 3 million pairs, sales increased by nearly 40%, sales increased by nearly 30%, while NBA category accounted for 26%, which became a sales sector that can not be ignored.

Earlier, PEAK was the first Chinese sports brand to enter the NBA arena. PEAK signed NBA, bringing it 22.6% of its total revenue overseas.

Over the years, signing NBA stars has become a marketing practice for PEAK and is also more proficient in Star Marketing.

In July 1st, PEAK signed a star and NBA player della Vedova to open the PEAK world row across two continents in Manila, Philippines. During which, Della Vedova participated in PEAK basketball training camp and signboard sales activities in Philippines, Rome, France and other countries, and expanded the exposure of PEAK in overseas markets.

The industry believes that the sports brand competition for resources behind the competition is the expansion of the radiation market of this resource.

It is worth mentioning that sponsorship of international events has also become a major way for Quanzhou sports brands to enhance brand awareness and seize overseas markets.

At the beginning of this year, 361 degrees announced that it became the official sponsor of the world men's Curling Championships in 2018. This is another major international event supported by 361 degree after becoming the official partner of the 2018 Asian Games in Jakarta.

In fact, as early as 2011, 361 degrees had become the official partner of the World Curling Federation. It continued to provide professional tournament and training equipment support for the Swedish National curling team and the Swedish women's curling team.

361 degree introduction, through various international large event sponsorship, 361 degrees actively expand the international market, the current business in the world has covered more than 20 countries and regions.

This year, PEAK has been sponsoring overseas events through international sponsorship.

It can be said that action is frequent.

Just a few days ago, PEAK entered into a strategic partnership with Ukraine's two winter associations.

In the same month, a few days earlier, PEAK signed an official partnership with the Belgian Olympic Committee.

According to industry analysis, most sports brands in Quanzhou are overseas.

In the stage of development and development, although the proportion of revenue is not high, but in the "going out" process, with the double enhancement of product quality design and marketing mode, Quanzhou sports brand has gradually increased its popularity in the world, and its brand value has been rising.