Honghua Digital: Pioneer'S High Quality Development

Since its establishment in 1992, it has been committed to R & D and application promotion around the core technology of digital printing.

In 1999, synchronized with the world's leading technology, China launched its first digital inkjet printing equipment.

In 2007, he won the two prize of national technological invention.

In 2009, the national digital inkjet printing technology research center was set up. In 2012, it was approved and officially listed. In the same year, it became the key enterprise Research Institute of Zhejiang province.

In 2017, he won the two prize of national technological invention again.

Many honors belong to Hangzhou Honghua digital Polytron Technologies Inc. It is also a witness of glory and dream of pioneers of digital printing.

The trend of digital printing is going against the trend.

With the implementation of various measures taken by the state for environmental pollution control and energy conservation and emission reduction in recent years, printing and dyeing

As a serious pollution industry, it has been significantly affected.

Local governments and environmental protection departments have closed down or rectify many enterprises. The total number of customers has decreased, but the performance of Honghua digital has been steadily improving compared with previous years.

The main reason is that, with the implementation of government control measures, the printing and dyeing industry has gradually eliminated many backward production capacity. Digital printing, as the latest printing process with less pollution and energy saving and environmental protection, is a rapid development opportunity under such a big background.

In the first half of this year, the figure of Honghua increased by more than 100% over the same period last year.

This is because many customers have already felt that the opportunity of industrialization has arrived. On the one hand, Honghua's machinery and equipment have been mature in mass production, and a number of customers have already tasted the advantages of big factories.

On the other hand, because of the demonstration effect and the scale of the order, the traditional printing and dyeing enterprises, which were originally too small in size and interested in digital printing, also began to take part in the establishment of new workshops or the development of digital printing product lines.

Generally speaking, more and more enterprises recognize that digital printing is the trend of development in the future. It is a technology and tool that can not be ignored.

The development of digital printing in China is only over a dozen years, while the market abroad is relatively mature, and the popularity of digital printing is relatively high.

At present, the application of digital printing in printing and dyeing industry has accounted for more than 30% 1%~3%, while the proportion of domestic printing is only 1%~3%.

Honghua digital hopes to achieve the goal of 15%~20% digital printing ratio in the next 3~5 years.

At the same time, Honghua digital is well aware that enterprises should always adhere to independent research and development, and maintain a certain R & D output ratio.

Only by constantly giving ourselves more pressure to ensure that the level of technology continues to improve rapidly and keep ourselves at the international leading level, can we draw a gap from our domestic competitors.

Intelligent pformation to expand the new future of "world factory"

As a "world factory", China has been engaged in industrial production of labor-intensive and low value-added industries, and now China's advantages are gradually disappearing.

In the same way, many enterprises have to face the situation of being eliminated without pformation and upgrading.

From low end to high end, the market demand of personalized textiles is also the future development advantage of the domestic textile industry.

At present, domestic consumers are not only satisfied with mass production of textile consumption, but also pursue personalized, branded and functional textile products.

Due to the rising cost of labor and raw materials in China, it is inevitable for foreign enterprises to turn off the mainland factories to Southeast Asia where the cost advantages are more obvious.

Textile enterprises have always relied on labour intensive advantages to manufacture low value-added products, which is difficult to keep up with the continuous increase of costs.

As a new technology of textile printing, digital printing has shortened the production cycle of enterprises, reduced the input and expenditure of energy saving, environmental protection and labor cost. Moreover, the new printing process has provided a more realistic, brighter and more natural printing effect for textile, and has increased the added value of products. It is a new driving force for pformation and upgrading of textile and dyeing enterprises.

Textile machinery enterprises, especially the manufacturers of digital printing equipment, have diversified operation. On the one hand, they have promoted the popularity of digital printing in China, improved the consumers' awareness of digital printing, and on the other hand, can directly obtain the stability and efficiency of digital printing equipment in actual production, and provide the most direct and direct data support for subsequent equipment improvement.

China is a big country and powerful country in the world. Although weaving and garment industries are moving outward, especially the labor-intensive industries move to less developed regions abroad for lower costs, the overall industrial chain in China is still the most complete and the most efficient. We should take this opportunity to carry out industrial pformation and upgrading, constantly apply the latest technology, improve the added value and technology level of the products, on the one hand, improve the intelligence and informatization level of the domestic textile industry, realize intelligent manufacturing, and continuously enhance brand influence and design ability.

On the one hand, the intelligent development of textile machinery is due to the rising labor costs, the continuous development of computer technology, the more mature technology of machine replacement, and on the other hand, because the textile consumer market demands to reduce inventory and sell products, so it greatly promotes the intelligent development of textile machinery.

The improvement of the intelligentization of textile equipment can not only reduce manpower and production costs, but also increase production efficiency. The garment industry has also begun to promote automatic suspension system and automatic sewing equipment. Therefore, the improvement of automation and intelligentization of printing and dyeing equipment is also imminent. Digital printing equipment just meets the requirements of upstream and downstream industries for printing and dyeing industry.

"Go out" and "speed up development"

Honghua digital has always valued overseas since its foundation.

At present, Honghua's digital business has been distributed in many countries and regions around the world, and its overseas market business has contributed more than 50%. In the world, an efficient, orderly and standardized operation network operation system has been established.

In addition, due to overseas

More mature, in the overseas market development, we can learn from the experience of foreign digital printing development and the latest technology in the industry, which is also conducive to the development of digital printing in China.

Domestic and foreign markets should be a mutually reinforcing relationship. First, textile machinery enterprises rely on the high cost performance of equipment to popularize foreign markets, and speed up the elimination of backward production capacity in foreign printing and dyeing industries; on the other hand, in the process of "going out", they can also absorb many new ideas and technologies from abroad, and also accelerate the development of digital printing industry in China.

Now, overseas market sales have already accounted for 40% of the total digital revenue in Honghua and are growing at an annual growth rate of 80-100%.

The expansion of overseas markets in Europe will help us to better participate in the development of foreign high-end textile industry, and understand the future trend of textile printing and garment industry in the world, which can better guide the direction of technological research and develop more inspirations for domestic customers.

In terms of digital printing equipment industry, due to subdivision in recent years

The rapid development has attracted more and more equipment manufacturers to enter this field.

With the continuous development of the industry and the continuous improvement of customer awareness, eliminating the false and keeping the truth, the tide will wash away the sand. After the natural reshuffle, it will give a reasonable return to the enterprises that concentrate on the industry. These enterprises can also have more funds to invest in their own research and development, and gradually emerge more breakthroughs and innovative products.