Fashion Is Not Just A Burst Of Fashion.

Just past

From the poster of Lining himself holding the picture of big brother and old man, he got involved.

And so on, the design elements of the fashion show are all talking about remodeling an old Chinese brand.

The New York fashion week 4 months ago is also Lining.

The theme of the show shows its fashion pformation.

The brand is hot to rekindle the fashion industry.

China's fashion circle is undergoing breakthroughs. Whoever sees the opportunities will take the initiative and have the password of fashion strikes.

The age of universal simplicity

How far is your distance from fashion?

In the highly informative age, people are keen on speed tutorials, and do not need to spend energy to search for "the ten largest single products of fashion icon" and "the essential treasure of fashion designers".

Homework has been done well for you. When you enter a shop, the fashion is close to your eyes.

As for the understanding of fashion, the founder of the menswear brand "Qi pin" founder believes that the simple era, represented by MUJI and other Japanese brands, has arrived. "Simplicity is not simple. This is also a brand style that" tries hard to show ". When the trend just started five years ago, we have established this direction. Facts have proved that in recent years, some western famous international brands have begun to move closer to this style.

Act as

Accessories are increasingly becoming the standard of many brands.

In this respect, the practice of "blending" can be said to be very thorough.

According to Qi Guan, since the autumn of 2017, the family planning has been redesigned and made a subversive pformation. Now the proportion of clothing and accessories is 7:3, making it a male fashion lifestyle Museum.

"This autumn, consumers will see the fruits of our pformation," said Qi. "Most brands seek the best products, and we want to achieve the ultimate goal.

The new life hall collection cup, pillow and more than 100 men's life products, all reflect the current green, fashion trends, and so on, hoping that this is not only a fashion, but also a lifestyle brand concept.

It also runs through the operation process.

"We value the opinions of consumers and strive to provide consumers with good but not expensive products." according to the introduction, we must strictly control product quality, adhere to the selection of high-quality suppliers' customized accessories, and set up the VIP day of appraisal.

Consumers are even closely related to the fast and reverse system of enterprises, deeply involved in the design process of products.

"The" business gentry "in our products is launched by the voice of members.

Qi told reporters, "before the new products are put on the shelves, we will seek advice from the members ahead of time. Then we will collect the data from 200 stores and 5000 VIP feedbacks, so as to determine the pre production volume of the products and ensure that top5 will not be broken every season."

A new interpretation of fashion in the age

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Integrating into many new elements that are closely linked to the pulse of the times, it becomes an integral part of fashion.

Return to the local and simple, through the tide to wear, lead the trend, is men's wear.

The idea of "man code".

Combined with the current trend of functional wear, the brand has launched a new special product with special functions in autumn, based on its original product category.

"This is because we know that the growth rate of outdoor outfit is more stable in recent years, and we have taken the corresponding strategy quickly."

According to Wang Lei, the head of the company, fashion products are exquisite in material and soft in feeling, so even rough style outdoor outdoors try to meet consumer needs. "We agree on the upstream supply."

Guide the trend to ensure product differentiation.

The new product adopts the fabric of memory cotton in the process to solve the problem of wrinkling and wrinkling easily.

Besides,

It has become a new trend of fashion today.

Wang Lei said that since the beginning of this year, enterprises have introduced intelligent face recognition system in some flagship terminal stores, which can identify consumers' identities at the moment of customers entering the store, lock VIP customers and provide precise services.

In addition, it is also working with a professional company with red features. It plans to introduce the net red economy into brand operation, conduct physical clothing display, and try to cut into the new media.

Super textured natural materials

If "fast fashion" is more intuitive to reflect the changing trend of fashion, there are still some "slow fashion" that do not follow the fashion, which represents another kind of fashion.

The women's clothing brand "Sha Sha" wishes to convey the very different attributes of men and women, showing the characteristics of women, highlighting the feeling of women's Retro elegance.

"Our brand advantage lies in its strong vision, brand style is not fast, but it is against its principles, allowing time to solidify and slow down. This style also forms our core competitiveness different from other brands."

Founder Xie Hui said so.

"Texture" is an important criterion for Xiang Sha's choice of fabrics.

Cotton, hemp and other pure natural fabrics account for more than 90% of the products of Sha Sha.

Xie Hui said, "on the basis of clipping, we will develop different versions based on the core version.

In terms of business philosophy, Xie Hui advocated: "despite the constant changes in the external environment, our hearts always remain calm, and products must be done in their hearts, and products that move them can move consumers.

Since the incessant changes in fashion and inception, Xiang Sha has been steadfast in deepening the style and direction of the brand, and has gained a considerable number of loyal consumers from its unique style.

As for the essence of fashion, she thinks: "fashion needs to have the sense of the moment, to feel the way of thinking and life of the inferior, and to convey it through products.

The core spirit of Xiang Sha is the retro sentiments and traditional ideas of China in the 20-40 decade.

But tradition and fashion do not conflict and oppose each other, but rather take a yardstick and blend with each other.

We will find some fit points in today's fashion trends and use them in product design, such as lines of current popular sports winds.

But the mixture of popular elements does not mean abandoning one's own style, but is constantly advancing with the times and keeping the brand alive. Whenever it comes out, it is a young state.

Do not violate the rule of independence.

Shanghai Zi Yi Clothing Co., Ltd., the four largest brand of women's clothing, has interpreted women's fashion from different angles: the main brand AVRALA Orora, biased towards the commercial line, shaping the professional temperament of modern women's fashion, and the other three are designer brands. Among them, the high-end women's clothing brand "CMH" is a simple, refined, independent and rational design style, and is committed to building the courage of self.

"Moss Mino" is the main Zen style.

"THISNORTHAT is also cloth" is even more unrestrained -- "also cloth is", that is, "no," we are not a street tide card, nor a simple big card, we are just "we".

But being independent does not mean ungrounded.

"

We are not following anyone or continuing any style. We are only developing and conveying our own aesthetics.

Fashion is finding ourselves.

Our design is not a follower of fashion trends, nor is it a label. It is just a symbol of our identity. "

Lin Yubo, the head of the enterprise, said, "women's social status is improving. The fashion of women's clothing should highlight the characteristics of independent women and express the strength of women's hearts."

As the founder of "Yi Bu Shi" brand, Lin Yu Po is not only a designer, but also more from the perspective of the market.

"Designers and artists need to balance the relationship between art and the market. Not only the style is good, but also the clothes need to be well worn. Therefore, we will strictly control the production of every garment, and hope that the details are perfect."

She said, "for example, we will spend a lot of thinking on materials. Small to a button and other details will require texture. Many fabrics are specially purchased from Japan and Europe, and will also be redesigned according to the design needs, so that the fabric that looks very ordinary is rich in time, such as coating on a fabric, so that it looks like rain and gets wet."

Lin Yubo told reporters that under the guidance of this concept, several major brands of the company are also trying to change constantly.

In the era of looking at the face, fashion can be seen as a weapon of existence.

And design, material, marketing...

It shows that the brand and fashion icon are not just a distance from the explosion, but a contest of comprehensive fashion ability.

At present, more and more brands are emerging in China, which confirms that China has begun to have a strong sense of fashion.

And this fashion breakthrough will certainly enhance the design strength and quality requirements of Chinese clothing.