Good Luck In Underwear Business?

Jen Shing Group has renewed its vitality through the acquisition of underwear brand. underwear industry The expansion of underwear production capacity will bring opportunities and challenges to the two domestic garment enterprises, which started with the socks industry.

In August 7th, it was mainly "cotton socks, stockings, bra underwear". Intimates The whole category brand Sheng Sheng group (Stock Code: 603558) issued a semi annual report in 2018, which showed that its operating income was 757 million yuan, up 64.47% over the same period last year, and net profit was 111 million yuan, up 69.89% over the same period last year.

In the first half of 2017, Jian Sheng group achieved an operating income of 460 million yuan, an increase of 54.36% over the same period last year. The net profit attributable to shareholders of listed companies was 65 million 97 thousand and 400 yuan, a decrease of 14.25% over the same period last year. In 2016 of 2016, the business income of Jian Sheng group was 297 million yuan, a decrease of 19.39% compared with the same period last year, and the net profit attributable to shareholders of listed companies was 75 million yuan, up 26.58% over the same period last year.

According to the three years' performance data, the performance of JN group has been rising steadily. It is worth mentioning that in August last year, the group sold 870 million of the world's seamless underwear manufacturer. Seamless underwear Business growth is good.

According to China's clothing network, Qiao Er Ting 18H1's revenue and profit were 2.3 billion yuan and 38 million 170 thousand yuan respectively. Jian Sheng group said that in 2018, the annual net profit of Qiao Ting Ting was expected to reach 80 million yuan. Qiao Er Ting has issued a performance pledge. Its net profit in the 18 years -19 is 80 million yuan and 95 million yuan respectively.

In the 1-6 month of 2018, China's textile and clothing exports showed a marked differentiation trend of "strong textile exports and weak clothing exports", but it did not seem to have a great impact on the group. Vietnam has gradually grown into a major place for the growth of the main business of cotton socks. According to understanding, Vietnam 18H1 has contributed 30% revenue to its cotton socks business, about 160 million yuan, up nearly 100% over the same period last year, and its net profit has contributed 37 million 920 thousand yuan.

Jian Sheng group, founded in December 6, 1993, mainly provides professional services for world famous brands and retailers' own brands in the form of ODM and OEM. Adidas, Puma, New Balance and other international first-line brands and UNIQLO, MUJI and other fast fashion brands are their cooperative customers.

It is understood that since last year, Jian Sheng group through the "physical store + Internet" O2O mode, to build the "Sheng Sheng home" as the core of the close fitting clothing retail private brand, to achieve the spanformation from manufacturing to "intelligent manufacturing + brand operation +O2O retail", of which the "brand home" brand store opened to 760 in 2018.

Is it true that the shares of the company are 600137? It is understood that the 19 years since the listing did not pay dividends were called "iron chicken" fighters. In April this year, the Sha Sha shares broke through the dividend and broke the historical record at the share of 6 cents per share.

The capital of Sha Sha shares market Galloping for 20 years, but for 6 consecutive years, accumulated losses of 307 million yuan. When the real economy failed to become the industry trend, the company changed its performance early through the electricity supplier. According to China's Chinese clothing network, in 2010, the shares of the waves were in the Tencent and then entered the Tmall, Jingdong and other e-commerce platforms, but the business channel only played a short effect on the performance of analgesic drugs. In 2015, it lost 21 million yuan, lost profits in 2016, and continued profit in 2017 to achieve a profit of 343 million yuan, an increase of 27.63% over the same period last year, and net profit of 22 million 950 thousand yuan, an increase of 70.55% over the same period last year.

The company is mainly engaged in socks industry? In 2017, the income structure of the Sha Sha shares was visible: in 2017, underwear products in 2017 were 9 million 590 thousand, an increase of 7.69% over the same period, a 1.9 percentage point increase in gross margin and 180 million yuan in short pants products, up 38.66% from the same period last year, and 1.27 percentage points in gross profit margins. It is not difficult to see that shorts and Underwear Products are the important contributors to the performance of the company rather than the socks industry.

In July 4th, Zhejiang's Lingsha Underwear Co., Ltd., a wholly owned subsidiary of the company, was called support for the production and operation of Lingsha underwear and further expansion of its capacity. But over the past year, the shares of the company have fallen sharply, and the price has been as high as 68%.

The total market capitalization of JN group is 3 billion 460 million yuan, net profit is 111 million yuan, the total market value of the company is only 1 billion 390 million yuan, net profit is 4 million 490 thousand yuan, and profitability is not at the same level, but both are boosted by underwear products. Jian Sheng group has renewed its vitality through the acquisition of underwear brand. After the reversal of the performance of the company, Lingsha industry will expand its underwear industry. Underwear Production capacity, but for the domestic garment enterprises started by the socks industry, we should not only face the competition from the domestic underwear brand, but also deal with the challenge of international brand's comprehensive ability to deal with brand power and channel power. At present, the development of Jenn Sheng group is more stable. Lssha shares will encounter more business risks in the future.