Data Reduction Of Sports Shoes Consumption In China

Recently, the first financial and business data center (CBNData) released the "life - Series Research on sports online sports shoes" (hereinafter referred to as "research").

Based on CBNData consumption data, taking sports shoes related categories as the research object, mainly through the insight into the purchase preference characteristics and consumption behavior of sports shoes from different age groups from April 2016 to March 2018, the consumption situation of sports shoes in China is restored.

CBNData research found that

Rolling year, online

Sales volume

Among them

The highest sales volume has been contributed for two consecutive years.

Sales increased the highest.

The number of consumption and consumption is higher than that of women.

The number of consumers and consumption accounts for the highest proportion in all age groups. Board shoes, casual shoes, basketball shoes and canvas shoes are all more favored by them.

In addition, the study also points out that consumers in Beijing have the highest preference for sneakers.

Move up, healthy fashion two

Running shoes lead, shoes and casual shoes take the lead.

The sports shoes market has the potential to be able to meet the needs of sports and fashion.

According to the research, the demand for sports shoes for Chinese consumers has been increasing in recent years, and annual sales volume has increased continuously from 2016 to 2018.

Among them, running shoes belong to the public, which contributed the highest sales volume in two consecutive years, which coincided with the marathon boom in recent years.

It is worth mentioning that in the two-year sales trend, shoes and casual shoes that can meet the demand of fashion wear are the highest.

Sports shoes are no longer just a necessity for sports and health. They are also fashionable.

。

Coconut shoes, white shoes,

...

To tell you the truth, there really is no match. It's a pair of sports shoes that can't be solved.

Must move in MEN, basketball shoes are most popular with "Han".

Men buy shoes for themselves, women buy shoes for children.

In terms of gender, the consumption of online sports shoes for male consumers in 2017 was the absolute protagonist, regardless of consumption or contribution.

And sales accounted for more than the proportion of consumption, indicating that not only the number of men who buy shoes, they also spend.

Basketball and football are the exclusive sports of men. From men and women in sports shoes sales distribution situation, basketball shoes and football shoes male consumers accounted for 69% and 68% respectively.

While women buy more sports shoes for their children, the proportion of female consumers in children's shoes and teenage shoes is the highest among all categories.

They are also suitable for beach sports shoes and casual canvas shoes at the seaside.

Young people are dynamic.

Purchasing number and purchasing power to crush "middle-aged and elderly people"

According to age, the proportion of consumption accounts and consumption accounts for the top two in the 1990s and after 95.

After 95, the "dynamic" force is full, from the 2016 to 2018 year rolling year, after 95, the number of consumers accounted for a significant increase, in all ages, the highest ratio.

The proportion of sales also increased synchronously, accounting for the highest proportion in all age groups.

It seems that no matter how hard the square dance master and the middle-aged people sweat in the gym, the word "exercise" is still most relevant to young people.

After 90, after running vs95, leisure fashion is needed.

The sports shoes category of sales TOP5 is running shoes, Board Shoes / casual shoes, basketball shoes, canvas shoes and football shoes.

The sales of running shoes are far ahead of the list. Among them, 90 percent contributed most consumption. It seems that the upcoming "midlife crisis" will enable more 90 people to run into sports and health.

Plate Shoes / casual shoes are second in a narrow margin, and basketball shoes also have a good market share.

Of the two categories, 95 contributed the most consumption.

It seems that buying a piece of good stuff that can be used all the year round is already a super skill for these fashionable new generation chopper party, for example, a pair of sneakers that can be both cool and mixed.

After 80 love football, 70 after powder ping pong

Young people dress the most Freestyle, and most of the older people are hold.

After all, depending on the style of life, how to wear it looks good.

In the blooding age, witnessed the Chinese team rushed into the world cup, experienced the golden age of the 1980s, obviously football shoes more love.

After one leg goes to 70 of the senior citizens, it is the true love of table tennis shoes.

In addition, badminton shoes and volleyball shoes are also favored by the "middle and old age group" after 95.

The "moving" zone is in the north.

Beijing people's sports masters, followed by Yunnan and Heilongjiang.

From the geographical perspective, the provinces that prefer sports shoes are mainly northern provinces.

The top five of the sports shoes preference provinces are Beijing, Yunnan, Heilongjiang, Tianjin and Liaoning.

Beijing has the highest preference for sports shoes.

Beijing has entered the top three in running shoes, shoes, casual shoes and basketball shoes.