Wear High-Tech, 2018 Red Beans, Goose Down In Beijing, New Release!

In August 15th, the red bean stock (600400) was under its banner.

2018 the mysterious new product of autumn and winter - red beans and light goose.

At 10:58 in the morning, the red bean and light goose new product conference and the red bean / Jingdong crowd promotion meeting were held in Beijing Jingdong headquarters.

The goose down products were formally launched on the Jingdong chips.

Zuo Qi: Vice Chairman of China Textile Industry Federation, Xie Ming, President of Jiangsu Textile Industry Association, Yu Bing, President of Jiangsu clothing association, senior vice president of Jingdong group, Hu Shengli, President of fashion business group of Jingdong mall, general manager of Jingdong finance public financing department, Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, Ye Wei, chairman of Jiangsu red bean industrial supervision board, Jiangsu Jiangsu bean Commodity Center Director Pan Jiaxiang.

This conference is divided into "red bean and light goose new product conference".

The two part of Jingdong Conference on public funding and "red bean x Jingdong charity public welfare undertakings".

Following the concept of light fashion products and improving the wearing comfort with technology, the "red bean light goose" product of red bean was first launched, and it was the first time to release aquatic products by the crowd raising method. On the one hand, through the online Jingdong crowd raising platform, a month long crowd raising project provided the decision-making basis for the precise marketing of goose under the same month. On the other hand, with the "light goose" product as the breakthrough point, the product demand of potential consumers was excavated, and the product positioning of light fashion was further matched.

C appearance: red beans, light goose, definition of technology, light fashion.

"No one has seen it, first heard its voice", since the "mysterious big coffee" debut news has been issued, the voice is high, unspeakable, the vast majority of red powder to red bean men's mystery new products to start conjecture.

Concerned about the red powder of red bean men's clothing, we know that in recent years, the red bean men's clothing has launched a series of technology-based products with "light" as the core, with a light fashion as the brand style. At the same time, it advocates a light fashion lifestyle in the free and decompression state.

The red bean men's clothing conform to the mainstream fashion trend. In the 2018 autumn and winter, it launched the "red bean light goose down" with the concept of "subtraction", highlighting the modern philosophy of light philosophy.

What is the experience of choosing a down jacket? What kind of experience is a technology full of down jacket? Light! Play! Warm! Three short words have a good interpretation of the characteristics of the red bean this technology light goose product.

Light - light fabric, 20D high count and high density nylon woven, weight less than conventional weight down fabric average weight; style design light, using streamline 3D stereo tailoring, in addition to the necessary, only subtraction - no bravery cloth, no cloth, easy to accept, use the inside pocket to receive, more portable, no longer will receive the bag lost worry.

During the weaving process, weft yarn joins 14% of the international high quality elastic fiber, and the weft elastic force is not fettered, and it is more comfortable to wear.

20D high density seamless one piece elastic double-layer cloth, high density without pin hole filling and lock temperature, conquering the traditional down jacket problem.

Warm - 90% high fluffy white goose down, the best quality of the goose chest and wing base is the most delicate radiating spherical villi, with large flannel, small peduncle and fluffy comfort. Although the feather weight is reduced to a minimum, it still keeps warm and keeps out the cold.

Red bean shares will light fashion design concept to each product, to product, consumer, fashion between the three aspects of a comprehensive combination, every detail has disseminated red bean men's intentions.

Adzuki bean is a national brand with a cultural connotation. However, the red bean man's clothing inherits the red bean culture gene and continues the mainstream lifestyle of "peace, equality, fairness and parity". It interprets the brand with the light fashion concept, subtracts the impetuous heart through the light fashion product concept, simplifies the life to the realm of indifference, and feels the comfort of the breeze.

From love to light, Hong Kong stock has not changed its brand culture inheritance, changing the weight of product and brand mood, bringing the new tactile experience of light fashion to consumers, and fully displaying the charm of men with the light fashion product concept and smart consumption experience.

Love Liangshan, red beans and light goose, "the most beautiful love story".

Over the years, the red bean has actively participated in public welfare and practiced "love" and "gratitude" with the most beautiful red bean.

In response to the country's call for precise poverty alleviation, this year, 61 red bean shares will start the sixth season "finding the most beautiful love story" in the Puer County Ma Ge Tong Primary School in Liangshan, and write the story of the most beautiful love with "love".

In the depths of the mountains where many people have never been before, there are such a group of children who are experiencing poverty, cold, and longing for warmth and concern.

2018 red bean shares, together with the Jingdong and China children's youth foundation, lend this lightweight goose new product to the children of Liangshan to send the 2018 autumn winter exclusive warmth.

Zuo: Ye Wei, chairman of the board of supervisors of Jiangsu red bean industrial Limited by Share Ltd, Ma Libo, Secretary General of Jingdong public welfare foundation, Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, Xu Xu, Deputy Secretary General of China children's foundation, Yang Zhaohua, vice chairman of China Textile Industry Federation, Shen Xiangzhen financial welfare East, public service, and collection of directors.

At 11 a.m., "red bean * Jingdong charity public welfare undertakings precision poverty relief conference" was unveiled in a short film called "warm and visible".

Homologous thanksgiving culture heritage, in response to the national "precision poverty alleviation" call, red bean shares Jingdong to sing for public welfare: every 10 people to buy 1 donkey clothing, red beans.

On line as a starting point, start the "red bean * Jingdong charity public welfare undertakings precision poverty alleviation project", the precise national deep poverty area Liangshan, sends the warmest greetings for the mountain children, and contributes to China's public welfare.

This red beans and light goose new product conference and the red bean / Jingdong crowd promotion meeting were successfully held, not only red beans.

A brand voice is another milestone in the cooperation between red bean and Jingdong's unbounded retail cooperation. It is also a public voice produced by red bean and Jingdong in carrying out "thanksgiving" cultural feelings.

In the future, Hong Kong shares will continue to uphold the cultural concept of "love", carry forward the national culture, carry out social responsibility to every corner, pmit red beans warm heart to every heart, and create a national cultural charm.

Brand.