The Baby Industry Is Showing A Steady Growth Trend.

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On the occasion of steady growth, the industry regarded 2017 as the first year of the children's clothing market, and the output value of children's clothing exceeded 150 billion in China.

China Academy of Commerce estimates that the size of children's clothing market in China will reach 160 billion in 2018.

In recent years,

The speed of development has always been ahead of men's wear and women's wear, and the growth gap has been widening.

Forward-looking Industry Research Institute data show that from 2013 to 2017, the domestic children's wear industry market scale compound growth rate reached 9.68%; in the children's clothing industry in the apparel life cycle growth stage, in the next three years, the industry compound growth rate will remain at about 14%, and the market scale will reach 266 billion 500 million yuan by 2020.

The major clothing brands have increased the layout of children's clothing market, especially the middle and high end children's wear market.

Sports brands Nike, Adidas, fast fashion brands, UNIQLO, ZARA, GAP and local clothing brands such as Taiping bird, Metersbonwe, Jiangnan Buyi and seven wolves have all started to make new Beachwear, not to mention the deep ploughing of professional children's wear brands.

In addition, luxury brands such as Gucci, Dior, Burberry, Fendi, Armani and so on have increased the children's market, and will not rule out the possibility of seizing the Chinese market in the future.

Semir's 2017 annual report shows that Semir's children's clothing business income amounted to 6 billion 322 million yuan, an increase of 26.4% over the same period, accounting for 52.56% of Semir's revenue and gross profit margin as high as 41.52%.

Insiders pointed out that Barbara has achieved the first domestic market share.

Meanwhile, in the first half of 2017, the children's clothing brand "angel" achieved a total revenue of 480 million yuan and a net profit of 44 million 454 thousand and 500 yuan.

Children's clothing market revenue ability is evident.

China's children's wear market has entered a period of rapid growth, but the scale of children's wear enterprises is generally small, and the market share and competitiveness of individual brands are limited.

At the same time, the market competition pressure has accelerated the subdivision of children's clothing market and narrowed the market space of single brand.

Compared with the per capita consumption of children's clothing in Japan, the United States and Britain, the per capita consumption of children's clothing in China still has much room for improvement.

In the long run, with the release of the "two child economy" and "consumption upgrading" dividend, the per capita consumption expenditure of domestic children's clothing is expected to continue to improve, and the domestic children's clothing enterprises will benefit from the demand side.

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"Research shows that children's clothing industry will have the following trend in the future:

Brand structure gradually formed.

The monopolized National Children's wear brand, strong regional brand, agent brand and retailer brand will soon appear.

Terminal marketing mode presents a three-dimensional crossover trend. There will be a "one-stop" shopping mall for children, experience Museum and even complex.

Children's clothing enterprises will take the initiative to adopt green raw materials and auxiliary materials in their research and development, strive to make children's clothing more environmentally friendly and healthier, and take the initiative to study the physiological and psychological characteristics of children's growth, and interpret children's needs through brands and products.

As the main force of children's wear market consumption is composed of 80 and 90's parents, the typical "6+1" family structure is increasingly appearing.

It is also changing from the practical dress that satisfies the basic dress to the pursuit of fashionable and beautiful brand.

Under such a big background, children's clothing enterprises must have innovative thinking to meet challenges and dig deep efforts.