Amer Sports, The Parent Company Of The Original Bird, Announced Five Strategic Directions, Or Will Sell Its Bicycle Equipment And Clothing Brand Mavic.

Recently,

Announced the company's

: while continuing to drive sustainable growth in profitability, priority should be given to accelerating.

These five aspects.

Amer Sports recently came from Denmark, 1 billion 900 million DK.

Group IC Group bought the Nordic sports fashion brand Peak Performance, and further accelerated the development of clothing and footwear business.

On Thursday, Amer Sports also announced that its bicycle equipment and clothing brand Mavic would be placed in the strategic audit category (Mavic sales accounted for nearly 3.5% of the total sales of the group), with the aim of streamlining business lines and promoting overall sales growth.

In the medium term, Amer Sports will complete the strategic review of fitness and sports equipment business (including its flag).

Brand Suunto, after completing the strategic investment, these two major businesses have been improved, and have achieved strong growth, making steady progress towards the established goal.

The company will assess its long-term strategic options, including the possibility of splitting up independence.

At the same time, Amer Sports will maintain its financial expectations in 2020.

Net sales growth: median organic growth

Profit: the annual EBIT growth rate should exceed the net sales growth rate.

Cash flow: free cash flow accounts for at least 80% of net profit.

Net debt /EBITDA: net debt at the end of the year is at most 3 times that of EBITDA (profit before interest tax depreciation and amortization).

"Our strategy has been verified and promoted continuous reform and goal pformation," said Heikki Takala Takala, President and chief executive officer of Amer Sports.

Nowadays, the image of the company is more and more attractive, especially clothing.

The increasing importance of business, direct consumer business (B2C) and Chinese business in the product portfolio has had an important impact on our value creation.

Looking ahead, we must strive to achieve faster growth, higher profitability and higher asset efficiency. "

Amer Sports's product portfolio includes famous sports and outdoor brands such as Arc 'Teryx (Salomon), Salomon (Salomon), Wilson (Wilson), Atomic, Precor, and Armada.

In the first quarter of this year, Amer Sports grew by 1% to 623 million 800 thousand euros, and net profit rose 40.5% to 24 million 600 thousand euros.

In the first half of June 30th, the net sales of Amer Sports were 1 billion 110 million euros, an increase of 2% in real terms, and 45.6% in gross profit margin.