Domestic Apparel Listed Companies Ranked First Half Of The Year: Three Revenues Of Over Billion

More than half of 2018 has passed, and the pformation results of major domestic apparel listed companies have gradually emerged in the first half of the year. Overseas layout, accelerated expansion of stores, sub brand help and power business have all become the main growth points of performance.

For this reason, "Lian Shang net" specially combed the main listing in China.

The first half year's performance of the brand is 46, including five categories: Women's wear, men's wear, leisure, sports and shoes.

On the whole, the domestic apparel retailing industry continued its first quarter positive performance in the first half of this year. The revenue rose 36 brands, net profit rose to 33 brands, and revenue and net profit reached 31 brands, accounting for nearly 70%.

In the first half of the year, only 3 of the revenue reached more than 10 billion, ranking the top three in search of Anta, Hai Lan's home. The number one search in particular was a 65.85% increase in revenue.

In addition, the net profit reached more than 1 billion of the 3, namely Anta sports, Hai Lan home, YOUNGOR, of which Hai Lan's home soared to 2 billion 66 million yuan, an increase of 10.20%.

In addition, the most surprising thing about the list is the sharp contrast between the top three and other clothing brands. The fourth Semir's revenue is 5 billion 532 million yuan, which is less than half the income of third Hai Lan's home, and the net profit is even more than double digit.

The data units above 1:* are RMB 100 million yuan.

* sources: associated business network data, corporate 2018 first half earnings

* the Hong Kong dollar listed company's Hong Kong dollar is converted into Renminbi according to the exchange rate.

The data units above 2:* are RMB 100 million yuan.

* sources: associated business network data, corporate 2018 first half earnings

* the Hong Kong dollar listed company's Hong Kong dollar is converted into Renminbi according to the exchange rate.

Women's wear

Stable performance depends on accelerating stores and sub brands.

For women's clothing category, since the simultaneous development of online and offline, the main brands and sub brands of major brands are developing more evenly.

It also shows excellent ability to absorb gold.

In women's wear, the top three seats were occupied by La Natsu Bell, Taiping bird and Jiangnan cloth.

La Natsu Bell achieved an increase of 4 billion 379 million yuan, an increase of 2.3%, and a net profit of 236 million yuan, an increase of -16.3%.

Outside, another brand with a decreasing trend of year-on-year growth.

The main contributors to its performance, the five main women's clothing brands La Chapelle, Puella, 7 Modifier, La Babit E and Candie s, totals operating income of 3 billion 549 million yuan, accounting for 81.05% of revenue in the first half of the year.

As of June 30th, the number of La Natsu Bell retail outlets increased from 9448 in December 31, 2017 to 9674 in June 30, 2018.

Taiping bird has expanded its sales scale by increasing products, strengthening marketing network construction and promoting TOC, so that its revenue has increased by 12.41% to 3 billion 169 million yuan, and net profit has increased by 115.31% to 197 million yuan.

The fourth ranked wignus is the biggest player in the world. It has become the biggest revenue growth brand, up to 48.33%, and net profit has increased by 162.9%.

Men's wear

The family of Hai Lan is riding on the dust. Most of the old brands are flat.

In men's clothing category, the top three are all old Chinese brands.

It is the home of Hai Lan, Shanshan stock and YOUNGOR.

In the first place, Hai Lan's home revenue increased by 8.23% over the same period last year, the first time to break through 10 billion yuan, to 10 billion 14 million yuan, operating profit grew 10.89% to 2 billion 735 million yuan, and net profit recorded 2 billion 66 million yuan, up 10.2% over the same period.

The core brand, Hai Lan's home brand, achieves 8 billion 95 million yuan in main business income, 606 million yuan in main business income and 829 million yuan in main business income.

This year, Hai Lan's home has opened a new store in Malaysia and Singapore. In the second half of the year, Hai Lan's home HLA will also enter the Thailand market, and the target will go all the way in the next 3 years.

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At present, there are 475 new stores in the world, closing 170 stores. The total number of stores is 6097, of which 4694 are the brand stores of Hai Lan's home, 1158 of them live in rabbit stores and 245 other stores.

In addition, there are 3 brands with double decline in revenue and net profit, namely, YOUNGOR, noble bird and red bean. From this trend, men's market performance is outstanding except for the outstanding performance of individual brands. Most of the old brands are flat and even showing a downward trend. The future of men's clothing brands is indeed worrying.

Leisure time

All brand performance has double growth. The old "United States" pformation has worked.

The top three of the top brands of leisure products are the most famous brands in China. Among them, the parent company of the "frontline front-line" has increased by 65.85% to 10 billion 880 million yuan in the first half of the year, and the net profit has increased by 19.09% to 430 million yuan.

The brand of the old leisure apparel brand was squeezed into the top three. In the first half of the year, its revenue was 3 billion 938 million yuan, an increase of 35.96%, net profit of 53 million 114 thousand and 400 yuan, an increase of 218.69%, and operating cash flow growth of 116.7%, and its performance was gratifying.

According to some analysts, the net profit of the company has increased sharply over the same period last year, indicating that the main business has recovered strongly in the first half of this year, and the development prospect is good.

Active embrace of change, in the past three years repeatedly polishing and correcting their brand power and channel power, the United States gradually in the fierce competition in the market to identify the force points and play.

At the March 18th Investment Fair, Zhou Chengjian announced the launch of the "hundred city thousand store" program, aiming to better promote the development strategy of Metersbonwe's whole brand to prefecture level, county level and town level market, thereby speeding up the development of the company in the three to five tier cities.

With the familiarity and foundation of the local brand, more stores will be arranged in more cities, thus achieving a wider coverage of the consumer market.

Sports

Four sports brands have achieved double growth in net revenue.

The large-scale development of sports industry in recent years has brought many opportunities for the development of sports brands. In the half year performance reports of Anta, Lining, XTEP and XTEP, both of them have achieved double growth in net profit.

Among them, the most brilliant Anta achieved 10 billion 553 million yuan in the first half of the year, an increase of 44.1%. It is the only one of the four brands with a revenue of tens of billions of dollars.

Its net profit was 1 billion 945 million, an increase of 34%, and its gross margin was 54.3%, an increase of 3.7%.

Lining achieved a revenue of 4 billion 713 million, an increase of 17.9%, a net profit of 269 million, an increase of 42%.

Gross margin increased by one percentage point to 48.7%.

The revenue reached 3 billion 16 million, an increase of 7.8%, a net profit of 335 million, an increase of 5.3%, a gross margin of 41.6%, a gain of 2 billion 729 million yuan for XTEP international, an increase of 18%, a net profit of 375 million, an increase of 21%, and a gross profit margin of 43.7%.

It is worth noting that the 31st degree and XTEP are slightly inferior in revenue, but net profit exceeds Lining.

At present, Li Ningzheng is in the recovery stage. If there is no major strategic change, it is hard to surpass Anta.

However, Lining is a "thin dead camel bigger than a horse", and it is hard to surpass it with XTEP.

And Lining's problem lies in its distribution mode, which takes the wholesale mode while taking the direct mode. In recent years, it has increased investment on the electric business. It will inevitably affect the net profit through the formation of Maori through a large number of online business.

Shoe shoe

The whole market is cold. The shoe Daphne is hard to turn over.

In the first half of the year, shoe brand is still at a low ebb, and only one brand has achieved double growth in revenue and net profit.

In the industry, there are two known as "shoe kings": one is BELLE, the other is Daphne.

There are many similarities between the two companies - they all started as foundries. They launched their shoes brand in the early 90s of last century. They chose to take the first step in the department store to open their own counters.

Daphne's first half losses increased sharply from HK $209 million 500 thousand in the first half of 2017 to HK $492 million 600 thousand.

During the reporting period, Daphne's revenue plunged 17.3% to HK $2 billion 259 million, mainly due to less than 25.9% annual sales point.

By the end of June, the number of group stores was 3386, compared with 4570 in the same period last year, of which 450 were closed in the first half of the year, of which the core brand sales point decreased by 416 to 3173 on a year-on-year basis, and the turnover fell 15.6% to 2 billion 80 million 500 thousand Hong Kong dollars.

In 1-6, the group's operating deficit was HK $489 million 700 thousand, a loss of HK $205 million 200 thousand in the same period last year. Gross profit fell 29% from HK $1 billion 522 million to HK $1 billion 80 million 200 thousand, and gross margin fell by 770 basis points to 47.8%.

At the most brilliant time, Daphne has sold nearly 50 million pairs of women shoes every year, and its market share in China has been close to 20%.

This means that every 5 pairs of women's shoes in China come from Daphne.

At the peak of 2012, the total number of Daphne stores reached 6881.

However, after 2012, Daphne began to go downhill.

At that time, almost all the clothing companies in China encountered the "midlife crisis": brand aging, products are not fashionable, ordering mode led to backlog of inventory, manpower, property and circulation costs rose, and were affected by the electricity supplier.

Daphne, too, has a single category, and the cost of design and development at the beginning of the year has come back.

Sales volume will not lead to inventory backlog, cost increase, compression profit space, "shoe king" in the mire.

Shoe brand is not only BELLE and Daphne, but also foreign brands.

It is worth noting that Nine West (Jiu Xi), which has the highest performance of women's shoes in department stores, seems to be no longer in sight in recent years. Besides the last store in Beijing has been closed, there are few stores in Shanghai, Shenzhen, Chengdu, Hangzhou and other places. The Chinese general office, which is located in Dongguan, has been dissolved.

Not only the mainland market, but also Nine West (Jiu Xi) in other parts of China.

At present, Nine West (Jiu Xi) stores in Hongkong and Taiwan will also be closed.

Prior to this, Nine West (Jiu Xi) Tmall official website flagship store has also been closed.

Tmall official said, Nine West (Jiu Xi) plans to withdraw from the Chinese market, but the specific reasons are not explained.