42 Years Focus On Down Jacket, Bosideng Boarded New York Fashion Zhou Daxiu With Professional Strength.

"Bosideng" and "New York Fashion Week" are two names that many Chinese consumers are not familiar with. But for most people, there seems to be no correlation between the two words, but this is about to change.

According to the official schedule of New York fashion week,

New products will be released at 9:00 a.m. Beijing time on September 12th at Gallery I. at Spring Studios, to show the beauty of professional down jacket to the world.

Classic and modern collision deduces professional down jacket

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This brand is a household name in China, but many young consumers know their brands only by their names, and even stay in the clothes that their parents will wear.

As an independent brand, landing in New York fashion week and showing up at home, we can see that Bosideng's professionalism and popularity have been recognized by the industry.

The Bosideng fashion show in New York, which has two layers of meanings, is called the "New York" series. First, New York fashion week is a multi-cultural fashion exchange window in different countries. Bosideng is a Chinese brand that will display the style of professional down garments on this international stage. Two, through this "fan", Bosideng will pmit to the world 42 years of persistence in Down garments and the originality of Chinese brands.

Photo: Bosideng New York fashion week draft manuscript

It is reported that the overall style of the show is based on traditional Chinese ink painting, presenting the aestheticism of traditional and modern collision.

Hollywood star stylist Law Roach will act as the collocation division of Bosideng grand show.

He has not only served as a judge of the national supermodel, but also a stylist of Celion C (line Dion), American pop star Ariana Grande and Spiderman Tom Holland.

The addition of Law Roach, a master figure, has also increased the anticipation of this great show.

Photo: Boston New York fashion week model Auditions

Celebrities attend the show, which represents the next season for passers-by.

To the brand, it is the recognition and favor of celebrities in the fashion circle for brand style and design process.

The Alessandra Ambrosio, a super model supermodel, serves as a walking guest. As a recognized pillar, AA has been walking for 17 years and has contributed more than 40 classic Look.

This is also the first time that she has taken the lead in the Chinese brand. The steady pace and strong atmosphere make people wonder how she will interpret.

Elegant demeanour.

Figure: AA is present in New York fashion week, Boston backstage test

For the show guests, there are two top Hollywood stars in Boston, who have locked the front row positions: Annne Hathaway and Jeremy Rainer.

Annne Hathaway (Anne Hathaway), a sweet princess with beautiful facial skills and good acting skills, should know that since she married and had children, she has rarely appeared in addition to film and television publicity, and this time she is shining to help Bosteng.

Jeremy Rainer (Jeremy Renner) believes that Chinese audiences are familiar with his other name, "eagle eye".

He will soon appear in Bosideng show, and he can make up for his fans' regret in Avenger League 3.

Left: Annne Hathaway's right picture: Jeremy Rainer

In addition, New York fashion celebrities Olivia Palermo, American fashion blogger Danielle Bernstein, Supreme goddess Adrianne Ho, the top domestic fashion big coffee Han fire, Dipsy Di Xi and other fashion show will also appear in Bosideng.

Photo: International Fashion blogger Olivia Palermo, Danielle Bernstein, Adrianne Ho

42 years of professional ingenuity to consolidate core strengths

Tracing back to Bosideng's development and brand achievements, we can see why it can win the favor of many international big coffee and fashion media.

Founded in 1976, Bosideng's down jacket has been sold to 72 countries such as the United States, France and Italy, and over 200 million people worldwide are wearing them.

In addition, the group has 177 kinds of patents, 23 scientific and technological projects, and 3 high and new technology products certification.

Since its establishment in 42, Bosideng has always focused on the development, design and manufacture of down garments, and each down garment has at least 150 processes.

From the beginning of feather, every tool has strict standards. For example, feather down is the 5A luxury feather and down feather of luxury goods. It comes from the global down base of Poland, Hungary, Czech, China and so on. It has won the blue label certification in Switzerland. In addition, Bosideng also takes the lead to increase the cashmere content to 90%, and the fluffy Bosideng can reach up to 800+.

Each of the down garments is tested by three extreme tests: 24 hour, zero 30 degrees C extreme cold test, 15000-20000 friction test, 2 hour 100 degree C boiling water test.

42 years of intensive management, Bosideng has accumulated deep brand and operational advantages in the field of down garments.

It is understood that China's down jacket Market has reached 100 billion yuan. At the same time, such as Moncler and Canada Goose, and so on, the overseas brands with down jacket as the core category have been stationed in the Chinese market and have achieved great success.

The huge market scale and development prospects, as well as the strong superiority of the national down jacket brand in product R & D, supply chain, manufacturing and so on, is a powerful driving force for Bosideng development.

In addition, Bosideng is also actively upgrading the brand image. One side faces all aspects of upgrading the store to enhance consumers' perception and service quality for Bosideng. At the same time, it integrates global prospective resources, CO operates internationally renowned designers, and strengthens product design to attract consumers' attention.

For future development, enterprises are confident: on the one hand, China's down garment market still has great room for development; on the other hand, with the growth of post-90s, 00 and the improvement of comprehensive national strength, the public no longer has prejudice against Chinese brands, which is an unusual development opportunity for Bosideng.

Building a century old brand is not overnight. The fashion week in New York is only the beginning of Boston's brand upgrading.

Fortunately, Boston is moving in the right direction.

Whether Bosteng can become a favorite of Chinese mainstream consumers again, we will wait and see.