Analysis Of The "Breaking" And "Standing" Of The Development Of China's Fashion Industry

In recent years, our country

The development of China's fashion industry can be seen in the wind and water. However, careful analysis shows that the development of China's fashion industry is still labelled "self praise and intoxication" too much.

On stage, there are enough influential designers or designers.

Whether in the field of costume design or product design, or in the field of industrial design, there are simple pplantation of traditional symbols and hard imitation of western design.

What is originality? Originality is the subjective creation of the designer after careful consideration. It is a excavation and innovation that embody the pursuit of self aesthetic and the value of life.

Therefore, imitation and plagiarism are not original, but simply repeating others.

If the Chinese fashion industry wants to really have the right to speak on the world fashion stage, it must break the bad phenomena of "plagiarism", "rough" and "excessive design", and vigorously advocate the original spirit of negative design, poetical and local, humanized and daily.

There is a way of "breaking the ice". Only after breaking, can we stand tall, see far and think well.

Plagiarism is the most hated phenomenon in design circles.

Real designer works have a distinct style.

Plagiarism is often lacking in meaning, but it loses its soul.

Because designers do not have their own ideas, simply to imitate other people's design, or to do some addition and subtraction in the local pformation.

And this pformation is just to reduce the similarity with originality, so there is no change in mind, it is a design lacking soul.

How should we break? First, we should legislate to protect original designs, and punish and ban them once we find plagiarism. Two, we should actively advocate original design, give real original design products to reward and support, so as to attract more and more people to join the original team. Three, we need to set up an original talent resource pool, giving preferential treatment policies and rewards to these design talents every year, encouraging them to go abroad, and make good exchanges with other parts of the world, and tell good stories about China's original story.

Only in this way can our design be competitive and influential in the world.

Our country

The "rough design" phenomenon can be found everywhere.

In order to produce results quickly and efficiently, some design products have not been strictly demonstrated and compared.

Small to a pair of chopsticks, a cup, big to a house, there are such problems.

If we want to break the "rough design" phenomenon, we must make an in-depth study of the behavior of the design objects, including the preferences, habits and aesthetic tastes of the design objects.

Designers only think of problems from the perspective of design objects, so that they can really integrate into them, so as not to condone "rough design".

The public's aesthetics has a psychology of conformity, whether it is bottom-up imitation or bottom-up popularity.

The so-called "over design" is the excessive pursuit of the perfect experience and the satisfaction of the needs, resulting in the final actual use experience down, or deviating from the original design results.

Therefore, in the design, we must put an end to the phenomenon of "over design" and try to excavate and upgrade the original appearance of the object. We must have a sense of propriety. It is not that the ornamental objects are higher than the simple value. Actually, the effect is often the opposite.

The beauty of "Quietness" in Chinese philosophy is actually the pronoun of "simplicity" and "emptiness".

Two, vigorously promote three "standing"

After the three break of the fashion industry, we should advocate three other principles, namely, the concept of "negative design", the principles of poetics and locality, the principles of humanity and daily life.

Only by integrating design into life and integrating into every detail can our design have vitality.

What is negative design? It means a good designer who will minimize energy consumption on the premise of meeting people's needs.

Based on this, design is not arbitrary and unrestrained creation. Instead, it requires a lot of detailed calculations, especially in the field of lighting.

This is also true in the field of costume design.

The comfort of clothing should be the primary goal of designers, rather than the pursuit of too cumbersome and fancy designs.

Extrinsic

It is not equal to the inner comfort, so it is urgent to reduce the burden in costume design.

If we can design an unusual style with one kind of fabric, and can make the simple aesthetic idea play an excellent role in modern life, is it not a matter of killing two birds with one stone?

The development of China's fashion industry is inseparable from the combination of poetics and locality.

It is the ultimate goal of modern designers to create a sense of beauty in a poetic way.

The excavation of local characteristics is the most convenient way, that is, we often say that we use materials locally.

Some places are rich in bamboo, and there are abundant stones in some places. As designers, they have to learn to use local products skillfully instead of seeking to make ends meet, and to spend money on their own.

I have visited the buildings of Jin Ge temple and Yin Ge temple in Japan, and visited hundreds of Japanese art museums and museums.

From the point of view of intuition, Japanese architecture has a common feature: it is very neat, clean, and has distinct local characteristics.

This is all related to Japanese designers' local aesthetics.

In their eyes, they do not think that the new and eye-catching design is good, but the design that is integrated with the surrounding environment is the best.

Our design is often aimed at overcoming others, overcoming the surrounding areas, and staying at the most superficial level.

3. advocate humanization and daily life.

。

Up to today, the fashion industry has shown three trends: first, the development trend of fast fashion industry; two, the development trend of green fashion industry; three, the development trend of service fashion industry.

These three development trends require us to firmly root in the traditional culture of our country, and integrate the Eastern aesthetic design elements with the inclusive international vision, and create excellent works that will shake the international fashion industry.

But no matter how good the work is, it must be linked to the daily life and be very humane.

In fact, design is closely related to daily life to solve everyday life problems, otherwise, design will be out of touch with daily life.

Many designers in China are very artistic. They often pursue alternative and weird styles in design style, but are far away from ordinary life. This is precisely the weakness of China's fashion industry.

If the designer's works can't help consumers solve their daily problems and improve their lives, and consumers can't buy products suitable for their daily life from beginning to end, this design is a huge waste of resources.

Advocating the humanization and daily nature of design is not to pursue the so-called "luxury" design, but rather to create the most peaceful and simple life aesthetics in the dribs and drabs of life, so that the design can be integrated into the life of consumers, thus creating value.

In short, only by taking the fashion industry as a cultural lifeline and inheriting it will it develop, rather than using the fashion industry as a tool to make money.

Brand, service, green, environmental protection and other concepts, with the development of fashion industry and more attention.

Some hundred famous brands abroad, such as LV,

Dior and Chanel rely on the persevering and efforts of several generations.

In order to truly have the courage to lead the world, we must firmly establish brand awareness. Two, we must have a clear brand positioning, three we must have a core brand concept, four we need a variety of brand marketing tools, five must have a standardized brand management system, and six, we must have a brand culture deeply rooted in people's hearts.

As long as we correctly handle the contradiction between "breaking up" and "setting up", we should look at problems, find problems and solve problems in the height of history and human culture development.