Fashion Shenzhen Is Coming To Milan Fashion Week Again.

Architecture, fashion, art, football...

In the world, the integration of these elements into a perfect city is not the case of Milan, Italy.

As one of the world's fashion sanctuary, today's Milan has gathered the top figures in the fashion industry. Thousands of professional buyers and professional media and styles from all over the world have taken the lead. The two fashion week in Milan has become the "barometer" of the fashion design and consumption trend in the world.

2019 spring and summer Milan fashion week will be opened in Milan, Italy from 18 to 24 September. At the invitation of Milan fashion week organizers, the FASHION SHENZHEN (fashion Shenzhen) series organized by the Shenzhen economic and Trade Information Committee will be third times in Milan fashion week to present a fashionable and vibrant city image to the world.

This year, the "fashion Shenzhen" was invited to re appear in its biggest lineup. Its activities include Ellassay, Deng Hao, Haipingxie, Xie Haiping, Ji Xiang Zai, MASCOT, Yinger, ZHIJIANSHA, fingers, sand, MORELINE, Mu Lan, Distin Kidny Dike, Kodice Dike, Kodice Fan Siyu, Dike, Dike, Dike, Dike, Liu Baiyu, Liu Baiyu, Ye Weicheng, Jo, J.

The site is located in PALAZZO, BOVARA, which has a 300 year old history in Milan. On the afternoon of September 22nd local time, a joint show will be opened by Ellassay Ellassay and Yinger Yinger. This is also the highlight of the "fashion Shenzhen" series. This is also the third appearance of in the fashion week of Milan.

At the same time, the static display and designer promotion activities of the above more than 20 Shenzhen brands will also bloom the Oriental fashion charm on the same day.

Celebrities from Italy Fashion Association, Italy Class Editori media group, and business elite from Italy, fashion media, fashion buyers, retail giants and fashion brand management agencies will be invited to attend.

It is noteworthy that the brands and designers participated in the four major international fashion week in Milan, Paris, London and New York, as well as the major fashion week in Shenzhen. As a rising star, the Shenzhen fashion week and the four fashion week are bringing more and more contacts and interactions, including the honorary chairman of the Milan Fashion Association, Mr. Mario Boselli, founder of Milan fashion week, and the chairman of the Class Editori media group, the largest fashion finance and media center in Europe.

Pictures originate from the Internet.

Milan is a famous historical and cultural city, an important economic city in Europe and a fashion capital in the world.

Shenzhen is a window for China's reform and opening up. China's first "design city" and the national innovative city, Milan and Shenzhen share many common points, which are highly compatible with the advantages and needs of the market, R & D and design, and have broad cooperation space.

In recent years, bilateral contacts have become increasingly close, and Shenzhen's total import and export volume to Italy has reached 2 billion 250 million euros.

Shenzhen has been participating in Milan fashion week for three consecutive years. Italy Class Editor media group has reached strategic cooperation with Shenzhen Garment Association, which has further narrowed the distance between Shenzhen and Milan.

According to Shen Yongfang, President of the Shenzhen clothing association, the visit to Milan, in addition to showing the latest fashion and creative design of Shenzhen, further strengthens the complementarity of resources between Shenzhen and Milan's fashion industry. The two sides will jointly promote Shenzhen enterprises' development in Italy and the European market, and also support the business promotion of Italy enterprises in China. They will also carry out more in-depth exchanges and cooperation in international communication, cooperation in running schools and designers' training, so as to add a strong impetus to the mutual beneficial and win-win situation between the Shenzhen and Milan's international friendly cities.

(reporter Wang Zhongling)

Extended reading:

1, the fashion between Shenzhen and Milan.

On June 13, 2018, Wang Weizhong, Secretary of the Shenzhen municipal Party committee, signed a letter of intent for cooperation with the mayor of Milan, Giuseppe Sarah. Shenzhen and Milan formally reached a friendly urban relationship. Shenzhen's 85 international friends city "circle of friends" has been spread all over the world in 55 countries. Under the background of the two countries' high-level efforts to push the Sino Italian relations to a new higher level, Shenzhen and Milan welcomed major opportunities for strengthening cooperation.

Shenzhen is one of the most developed cities in China's fashion industry. The overall R & D and design level of the fashion industry is the leading position in China, and the total economic volume of the whole industry ranks among the top cities in China.

At present, there are more than 2000 fashion enterprises in Shenzhen, more than 95% are private brands, 300 thousand employees and designers are more than 2. In 2017, the total sales volume was 29 billion 300 million euros, and exported 8 billion 600 million euros, especially fashion women's clothing. China's leading market share in the high-end shopping malls in China's large and medium-sized cities was over 60%.

Some enterprises have also acquired international brands through capital operation, set up overseas stores, and invited famous international fashion designers to cooperate.

In 2015, Shenzhen fashion week was held in Shenzhen, with the orientation of "international platform, original design, commercial landing and popular fashion", and grafted the mainstream resources and system of international fashion week, and actively included the international top fashion publishing operation system.

The latest season has attracted more than 200 brands and designers from more than 10 countries and regions to participate in 80 shows. It has set up a platform for China's exchanges and cooperation with the world fashion.

In recent years, Shenzhen has further accelerated the pace of internationalization of the fashion industry.

From 2008 to 2012, five consecutive groups attended the London Fashion Week, and hosted the largest and highest fashion Chinese fashion event in London Fashion week.

From 2013 to 2015, the three appearance of the fashion week of New York in the United States, the three appearance in 2016 to 2018 in Italy fashion week in Milan, a group of fashion brands grew rapidly in the process of "going out" to carry out international exchanges and cooperation, made significant progress in global resource allocation and international competitiveness, and the international image of Shenzhen city has also been continuously improved.

2.

ELLASSAY (Ge Lisi) is one of China's most famous and influential high-end women's clothing brands. In 2009, it earned twenty million euros from Carlyle, and was successfully listed in 2015 with annual sales of over 2 billion yuan.

The brand has chosen top-level international resources from design, research and development, and sales. The design style has been integrated into the fashion aesthetics of Europe and the United States, and is committed to building the international front-line women's clothing brand.

At present, the company has 5 high-end fashion brands, of which ELLASSAY is the company's own brand, and LAUREL, EdHardy, IRO and VIVIENNETAM are the international brands owned by the company. It has more than 500 direct outlets in the world.

Since its establishment in 1996, the film fashion group has created six big brands, including YINER, INSUN, PSALTER, Song of Song, song OBBLIGATO, Olivia and XII BASKET twelve, and has become a diversified and diversified enterprise with investment, research and development, creativity, marketing, service, fashion industry and cross industry development.

At present, the film fashion group owns three major industrial parks, namely, Longhua, Guanlan and Shanghai Songjiang. It has 14 branches in the whole country, nearly 1400 stores and millions of members, and is leading by peers. By industry experts, it is considered that "the beginning of internationalization of China's garment industry will drive Shenzhen to the international development of women's clothing in Shenzhen."