Shenzhen Fashion Enters London, Opens The New Pattern Of Global Cooperation. 2018 Shenzhen Fine Show Landing In London Fashion Week

(local time) in September 17th, the 2018 Shenzhen fine show and the Shenzhen London trade and investment promotion conference were held in London on the theme of "integration and innovation and shared development".

Shenzhen fashion week, represented by original clothing, smart wear, underwear, jewellery, clocks, leather and glasses, has been unveiled in London Fashion week. In fashion capital, London presents a showcase of boutique display, industry promotion, fashion publishing and docking negotiations.

The event was sponsored by the Shenzhen International Trade Promotion Committee. Representatives of 50 brand enterprises from Shenzhen fashion industry brought more than 1000 products.

The quality exhibition has been strongly supported by the British International Trade Department, the London Development Promotion Agency, the British China Trade Association and the London Fashion Week Organizing Committee, and has attracted the attention of the local fashion industry.

Zhang Bin, the counselor of the Chinese Embassy in the UK, and the 300 guests from the British International Trade Department, the London Development Promotion Agency, the British China Trade Association, the London Fashion Week Organizing Committee, and the British local businesses, fashion buyers and designers attended the opening ceremony.

Shenzhen Council for the promotion of international trade

Guo Jingwei, deputy director of the Shenzhen International Trade Promotion Committee, delivered a speech entitled "integration and innovation, sharing development" to promote the development of Shenzhen's investment and business environment and fashion industry.

Ms. Helena, representative of British International Trade Department

Ms. Julie, director of overseas marketing, London Development Promotion Agency

Ms. Helena, the representative of the British Department of international trade, and Mrs. Julie, director of overseas marketing of the London Development Promotion Department, respectively introduced the investment environment, industrial advantages and cooperation opportunities of the UK and London to the Shenzhen enterprises.

Former creative director

Founder and President of the European Design Association

Chairman of Tasus exhibition UK

Former director of creative design, Tasus, has made a keynote speech on the cooperation between European fashion and Shenzhen fashion industry, the founder and President of British European Design Association, and Kathleen bit on how Shenzhen brands enter the European market.

Wei Hailong, deputy general manager of Shenzhen Fiyta Sales Co., Ltd.

The representative enterprises in Shenzhen, such as Ann Li Fang and Fiyta, have introduced the exhibition.

Europe's top model brokers, star scouts and Victoria's supermodels are also on the scene.

Britain, as the world economic power and the European Economic and financial center, is one of the most attractive investment destinations in the world.

In recent years, the golden age of Sino British relations has entered a new era of accelerated development.

From the second half of 2017, Lord Sassoon, Liam Fox, British international trade minister, British International Trade Minister Graham Stuart, and James Murray, vice mayor of London, visited Shenzhen successively, and conducted dialogues with the leaders of the Shenzhen Trade Promotion Commission (CCPIT) in the new, technological and capital markets.

Britain's experience and creativity are complementary to China's efficiency and market capability. Its mature legal and advisory services, developed international financial industry and other advantages are highly compatible with the construction demand of the "one along the road". The two countries have broad prospects for cooperation in various fields such as scientific and technological innovation, financial services, creative industries, and intelligent manufacturing.

There are many international fashion brands in the UK, which have gathered the world's leading fashion industry chain.

London Fashion Week is one of the four international fashion week, and has strong attraction for the global fashion industry.

Domestic enterprises alone appear in London Fashion Week with high threshold and high cost.

With the efforts of the organizers, the boutique exhibition has been included in the official schedule of fashion week. The fashion industry in Shenzhen has entered the London Fashion week for the first time. It has played a great role in promoting Shenzhen's image and brand awareness.

Face-to-face contact between Shenzhen fashion enterprises and European fashion buyers, designers and enterprises is of great help to enterprises to quickly grasp the trend of international fashion and effectively achieve business cooperation.

In recent years, Shenzhen has not only made prominent advantages in building new industries and future industries, but also in Shenzhen's traditional competitive industries.

The British fashion industry has a strong advantage in capital, brand, design and originality. This boutique exhibition was selected during the London Fashion Week, aiming at opening a new cooperation mode for the two enterprises.

In the future, the Shenzhen Municipal Commission for promotion and development will not only serve Shenzhen's fashion industry "going out", but also be committed to introducing European fashion to Shenzhen fashion industry to create Oriental fashion and creative manufacturing platform.

(edited by Aman Chang)

Extended reading:

Shenzhen has more than 2800 garment enterprises, 300 thousand employees and more than 1000 clothing brands. The market share of Shenzhen garment industry in China's key cities is over 60%, with 70% of China's high-end women's clothing.

Underwear has an annual output of 850 million pieces, with an annual output value of 5 billion 600 million pounds, occupying 60% of the market share of the high-end underwear market in China.

There are nearly 900 watches and clocks, accounting for more than 50% of the total value of exports and exports. Shenzhen has more than 100 independent brands, and its market share accounts for about 70% of the domestic brands. 7 of the 10 top watch enterprises in China are from Shenzhen.

The world's 90% smart watches come from Shenzhen.

Shenzhen is China's jewelry manufacturing and trading center and material procurement center; the annual gold and platinum physical pick up volume accounts for 70% of the physical sales volume of the Shanghai gold exchange; 30 of jewelry trading wholesale markets, and the total manufacturing value of the industry is about 16 billion 900 million pounds.

More than 12000 leather enterprises, over 300 thousand employees, annual sales of over 9 billion pounds; annual output of glasses exceeds 100 million pairs, high-end glasses production accounted for 70% of the world, annual output value of more than 1 billion 100 million pounds, is the world's largest brand of spectacles brand production base.

Shenzhen's fashion industry is famous for its emphasis on innovation and quality. With the help of Shenzhen's leading edge in the field of high technology, it is also the first time to enter the era of "creative creation" in the fashion industry.

After many years of development, the fashion industry in Shenzhen has not only led the whole country, but also attracted many world-renowned enterprises in this layout.

With the implementation of the strategy of Shenzhen, Hongkong and Macau, and the improvement of the degree of internationalization of the city in Shenzhen, there is a strong desire for exchanges and cooperation between the fashion industry and the international fashion industry.

Shenzhen's fashion and creative industry has gradually become the "Shenzhen power" of the international fashion stage, and has accelerated the export of "Shenzhen fashion" to the international and domestic markets.