Show The Chinese Wind - "Cool Fry" Trend Children'S Wear

A few days ago, 2018 Beijing Fashion Week "debut Wangfujing" branch field attracted eyeballs, JOKii F/W 2018 fashion show is on fire.

The Chinese designer brand JOKii, who insists on "cool not abandon childishness", has a naive childlike flavor with Chinese elements.

Coincides with the "sixth Beijing Wangfujing international brand Festival" opened, golden autumn September Wangfujing attracted much attention, not bustling.

In the diverse and diverse world fashion stage, Chinese brands want to shine brilliantly, and the Chinese elements with rich cultural heritage are the most powerful expression of this era.

JOKii, which is aimed at spreading the confidence of national culture and keeping up with the creation of Chinese elements, chime in with each other. The Chinese style children's clothing displayed at the Wangfujing exhibition hall not only awakens the public's concern about Chinese fashion, but also inspires the next generation to re recognize the traditional Chinese culture.

It is understood that at the press conference, the third series of JOKii appeared after the public view. The theme of this series is about "find the world".

According to the reporter Silence Xu, JOKii is inspired by the world of children around the world. From children's interest in animal world, space roaming to the discussion of Chinese elements such as future technology and Oriental Taiji, the aim is to inspire children to discover their own world and discover their love and meaning through the exploration of the external world.

The "big world" series has used the classic splicing elements of the brand, focusing on the integration and collision of Renaissance, natural technology and oriental traditional elements, emphasizing the exploration of the humanities and the natural world, and finally returning to a consistent brand spirit, seeking the balance between queer and child's heart.

As Silence Xu said, as a street based designer's children's clothing brand, he hoped that the brand would remain vigilant, avoid losing itself in the rush of fashion culture, and insist on using Chinese elements to form a unique brand style.

Therefore, this season will choose a wide range of basic sweaters, hoodies and baseball shirts.

Not only for practicality and comfort, but also for fidelity to reality, it also seeks to return to the basic needs of children and to keep children's daily needs throughout.

At the same time, with repeated use of splicing, camouflage, Chinese elements and so on, the brand imprint is emphasized, and the increasingly serious homogenization of tide brands is highlighted in a distinctive brand style.

It is just like a wave of whizzing tornadoes that swept through the air. JOKii crossed the border, shocked, and opened the fog to meet the "big world".

Fashion is never parochial, and queer is childlike innocence.

JOKii's high-profile appearance at the Wangfujing exhibition hall has brought fashion designers from all over the country and even around the world to this cool Chinese style children's clothing brand, making Chinese independent designers step closer to the discussion and communication with the international fashion industry.

The 2018 Beijing fashion week sponsored by Brilliance China, red bull VOSS, Wuliangye, pan Dang social networking and so on is still on the way. During the period from September 17th to September 22nd, every day, the Chinese brand show with Chinese style and national characteristics has been stunning. Every show is a deep expression of Chinese designers' beauty to the East, and it is a dialogue between Chinese fashion and the world. "Wuliangye"