Classic British Style DAKS, The UK'S Top Fashion Brand, Debuted In China'S 2019 Spring Summer Shanghai Fashion Week.

Senior British

Brand DAKS announced that its 2019 spring and summer fashion show will be held for the first time in October.

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The spring and summer fashion show will unveil a series of celebrations of brand 125th anniversary.

DAKS was founded in 1894 by Si meon Simpson and started mass production of high quality tailoring fashion. It has always been very popular with customers and has played an important role in the global fashion industry through its landmark lattice Check House Check.

With the successful development of DAKS over the years, the brand has created a new milestone to become the British fashion legend, and also plays an important role in British fashion.

On the occasion of celebrating the establishment of 125th anniversary, creative director Fillipo Scuffi will fly to Shanghai for the first time to attend the brand 2019 spring and summer fashion show.

This season's design is inspired by the British garden. The series embarked on an endless journey of colorful entertainment, bringing the audience into the vigorous summer English garden.

Fashion show, men and women wear at the same time, fashion will inject new ideas into the 70s style, skillfully blending classic and fashion.

In addition, in order to celebrate its 125th anniversary, DAKS's innovation idea is designed to be a classic landmark.

This season is designed to blend new concepts, materials and colors to show the essence of British fashion and elegance, while adhering to the concept of brand and fashion aesthetics.

The new season is dominated by bright colors, ranging from lemon yellow to jungle green, orange to pink tones, and elegant blue and sea green.

The brilliant print pattern is also a highlight, from flowers to pictures, and to reproduce the logo of 70s.

The unique series is widely used in all kinds of materials, including chiffon, chiffon, silk and soft cotton cloth.

The knitting series is made of cotton and high quality pure cashmere.

The jacquard design of knitted fabrics shows a strong visual effect.

Handbags and accessories use a series of main tonal and select unique materials such as leather, canvas and Lafite, so that the series can add more vitality to summer and enhance the texture. In addition, the coloured resin plastic wrist strap and neck strap display brilliant visual effects.

The design concept of this season series

To give full play to the classical English.

It also brings out the perfect synergy between men's wear and women's wear.