ASH Beijing Sanlitun Concept Store Grand Opening, Dong Youlin Mysterious Attendance

Italy fashion brand

Beijing Sanlitun concept store opened in a grand way. It is also a new upgrade of Italy Milan ASH global store and 40 stores nationwide.

ASH brings new experience to consumers with deeper brand spirit experience.

New style, create surprises, more with the leadership of the fashion trend of footwear, the introduction of more topic of topic, more will be the season, the elements to extend to

Bags, accessories, to let customers perceive ASH's lifestyle and attitude spirit.

Omnipotent idol Jeffrey

Invited to appear in Beijing Sanlitun ASH shop, witness the important moment of brand consumption upgrading.

Follow ASH's footsteps, brand logo star elements can be seen everywhere, and enjoy the cool feeling throughout the whole activity.

More inspired by the retro video arcade, the Sanlitun shop is becoming an interesting game hall.

Set up a dance machine for guests interaction and a fun desktop game player, even Dong Youlin Jeffrey plays with the heart and can't wait to dance on the dancing machine.

Chairman of the max group, J.C. Chiang Jiang Zhiqiang, general manager of Taigu, Sanlitun, Max Yu Yu Guoan and ASH global executive Phil Lee Li Weiwen are coming to the scene of the event.

Creative fashion designer

Also invited to attend, a comfortable and warm male figure, with ASH special custom snow.

The whole live broadcast of this event is a wonderful moment.

At the opening ceremony, the voluntary dancers gathered in front of the forty ASH shops in different cities, and interpreted the free dance from "the street dance", the hippie dance made by the ASH brand day, ASH.

The national linkage celebrates ASH brand IT S ASH DAY#.

In addition to the wonderful dance, ASH also brings a cool cool show in Sanlitun store.

It has continued the brand's consistent personalized design, bold colors, uninhibited personality, and expressed the brand personality declaration with the spirit of rock and spirit.

The models of the models are different from each other, showing the diversity of ASH. With 2018, the topic of short supply and the brand new winter snow sports boots series attract guests. The ingenious design, cool Street interest ASH stop motion, reveal the fashionable quality that can not be concealed, and enjoy the fashionable charm of modern ASHgirls and ASHboys.

Jeffrey Dong Youlin, as a guest of this event, dressed in a white OVERSIZE sweater and black trousers, with special custom sports snow boots, and the spirit of music flowing in ASH brand DNA hit the spot with the creativity of Jeffrey.

Jeffrey steps on the stars and focuses on dancing machine games to show dynamic dance.

The ASH 18 snow sports boots on his feet are not only stylish and eye-catching, but also provide support for a series of complex Jeffrey dancing poses.

ASH sport snow boots shoes are made of superior cowhide, soft.

Besides having a comfortable wearing experience, air cushioned soles create a more fashionable impression of legs.

ASH has the blood and artistic soul of France, and combines traditional crafts and classic design styles of Italy.

The unique techniques and excellent combination of original avant-garde design make it unique in many brands.

About ASH

The ASH brand was founded in 2000 and was co founded by Patrick Ithier, the footwear designer of France and the Italy entrepreneurs Leonello Calvani, the two most important person in footwear industry.

As a shoe brand, ASH has the blood and artistic soul of France, and combines traditional crafts and classic design styles of Italy.

The unique techniques and excellent combination of original avant-garde design make it unique in many shoe brands.

Today, ASH has successfully expanded its products from original women's shoes to men's shoes, garments, handbags, accessories and so on.

From design, production to marketing and promotion, ASH has completed its own initiative. At present, ASH has spread all over the world, with more than 600 retail stores and 200 flagship stores.

Visit ASH.com and our social media channels:

Weibo/ASH Ai Xi

ASH creative director --- Patrick Ithier

Patrick Ithier, born in France, is the leader of the ASH brand.

After creating his trademark shoe style, Poe Hei sneakers, together with Italy entrepreneur Leonello Calvani, set up a brand ASH, dedicated to creating shoes with originality, comfort and design sense.

Ithier has worked part-time in many shoe manufacturers and his father's shoe store, including brand Charles Jourdan and Stephane Kelian.

After that, he realized his passion and decided to devote himself to shoe design.

In 2015, Ithier further went on to launch the brand's first ready-made garment series, combining brand freedom with the spirit of fearlessness and boldness to combine contemporary urban sense to show the brand style that only belongs to ASH.

Fashion designer ---Catherine Brickhill

Catherine Brickhill was born and raised in England. He completed his fashion design course at St. Martin college in London in 1995.

In the graduation performance, she was selected by designer Alexander McQueen and joined his design team.

Five years later, she left McQueen and went to the French dress brands Givenchy, Montana and Plein Sud clothing brands.

In 2004, she made a breakthrough. She launched the fashion week in Paris and won the praise of her namesake brand.

Two years later, Catherine was put on the family and shelved its brand.

Over the next ten years, the John Richmond, Barbara Bui and Italy brand Haute were converted to the high-end Cowboy brand.