Men'S Clothing Pattern Internationalization Develops Mature Steady Growth

For the domestic men's wear industry, after years of development, it has become the most mature sub industry in the clothing industry. Production, management, marketing, brand men's leisure shirt establishment and other links are becoming more reasonable and perfect.

The pattern of men's clothing has gradually formed an international category layout. Business dress, business casual, fashion leisure, outdoor leisure and other concepts are being finely divided into Chinese men's consumption concept.

Because branding and novelty are accepted and loved by ordinary people.

Modern men are more particular about their personalities and tastes. People's demands for clothes have changed. High quality, new styles, good brands, and world-famous concepts are changing the thinking of high-end customers.

Leisure, outdoor, sports and other costumes are more respected by high-end people.

2000 -2010, China

The market scale expanded rapidly. After 2012, the domestic men's clothing industry began to adjust periodically, and the growth rate of the industry continued to decline. This period corresponded to the slowdown period of China's economic growth. With the steady growth of China's economic growth, the growth rate of men's clothing industry has also stabilized.

As a mature economy, the proportion of men's clothing consumption per capita income has remained stable in the United States.

We expect that the growth rate of the domestic men's wear industry will also maintain the same trend as China's economic growth rate in the future, and it will develop steadily in the long run.

According to the data released by the foresight Industry Research Institute, "China Men's clothing industry production and sales demand and investment forecast analysis report", the retail scale of men's wear market reached 676 billion 100 million yuan in 2017. During the 2016-2020 year forecast period, the Chinese men's wear market is expected to maintain a steady growth of 13.1% annual growth rate.

In 2020, the retail market of men's wear market is expected to reach 979 billion 300 million yuan.

Market size of Chinese men's wear industry in 2011-2017 years

At present, the majority of men's casual wear brands are in China.

Occupy, domestic men's clothing brand occupies more than 80% share, foreign brands about 20%.

Domestic menswear market concentration showed an upward trend, the top 100 brands of men's clothing increased from 44.6% in 2008 to 54.5% in 2017.

China's economic growth has stabilized. From the second half of 16, selective consumption has experienced a weak recovery from the year-on-year data of clothing sales in the above retail enterprises, and

We can see that clothing sales growth rate has stabilized trend.

Considering that the consumption rebound is mainly driven by alternative consumption, the high-end clothing is better than the general public dress, and the demand for high-end men's clothing will be better than that of the data.