You Are The Boss, You Have The Final Say!

The customization industry is developing rapidly, but most consumers still think that customization belongs to niche consumption, poor fit, price war and so on. These are actually related to many misunderstandings of consumers in the customization industry.

As the boss of a custom shop, you are in the front line of customization industry. When communicating with customers, you should communicate with consumers and conduct consumer expectations management.

Tell him what the real custom industry looks like and let consumers know more about it.

Instead of making the industry mysterious and high-end, it may be more beneficial to the long-term development of the industry.

In this respect, you can say that you are a customized boss. Your actions can bring positive energy to your personal business or even the whole industry. You are the boss, you say so.

In practice, for customers who just started customizing, first of all, thank customers for choosing customization.

When customers choose to give up their clothing, they may choose to make clothes because they are not very good. They may not even get the right clothes, but even if they buy clothes, they can buy some clothes that are almost passable. But their personal requirements are high and they want to wear more fitting clothes.

In any case, customers are full of their own assumptions and expectations for customizing this way of consumption.

However, as an observer of the customized internal industry, practitioner, you need to tell the customer that there are so many things to help customers get better clothes.

One

Customization is hierarchical.

When choosing industrial customization

Don't be too critical.

There is a saying: buy clothes are not picked, but when making clothes, consumers will always pick.

This mood can be understood.

In the current custom market, most of them are industrialized and customized services, and the processing links are separated from the quantitative parts.

It is not the traditional pattern of tailoring and integration.

The product of this model is the improved product on the basis of garments. The advantages are standardization and quality control.

Accessories and crafts are even better, like clothing, but the size will be more in line with your figure.

In this custom mode, the standard of judging fit should be improved by 90% on the basis of ready-made clothes instead of everywhere, and wherever you go.

For example, clothes should be very cultured, and their arms should also be comfortable.

For example, the collar can not be wrinkled, otherwise it is the standard of the master.

After the trousers are seated, the front crotch part can not be bulged.

The shirt should not have any wrinkle on the shoulders, and the sleeves should be very smooth.

How did it wear out after 1 years wearing pants? Why is the fabric so poor?

And so on, these problems can not be avoided.

The wearing condition of a garment has a lot to do with fabric. Elastic fabric and inelastic fabric, thick and thin will be different.

Moreover, after washing a garment many times, or after wearing it for a period of time, the size may change.

Therefore, when trying on clothes, the problem of overdressing the clothes will not bring any benefits to the future wearing experience.

As the current custom shop, and the vast majority of future custom shops, it is a product that fits better than garments, rather than "perfect" products.

If you want to imagine a perfect product, first of all, the price of this product will be higher.

Second, high prices do not necessarily satisfy your needs.

Third, they often do not do Internet propaganda.

Two

Don't rely too much on the so-called international brand.

The moon in the west is more round than in China.

It is not true.

Making clothes is not high-tech. China's clothing industry already has a group of practitioners and practitioners who can effectively crush foreign counterparts.

If some foreign brands are better, they insist on better raw materials and better workmanship.

As a customized insider, you need to tell your consumers that the same price can be achieved by the domestic customized counterparts, and we have confidence in our own manufacturing capability.

Three

The first time cost of customization is high.

But the subsequent cost will be very low.

When consumers first customize, you should talk to him about his needs and preferences.

Maybe the clothes will be changed several times.

Among them, time cost and communication cost are more.

But once he is successful, he will be satisfied with our service, and we will fully grasp his needs. Future consumption will be very simple.

Not only suits, shirts, and other clothing, such as casual pants, coats, cashmere sweaters, windbreaker, jackets, etc., will have very mature cost-effective products to consumers in the future, he can abandon clothing channels, do not need to go shopping mall to try clothes one by one, only need to place orders at the holy saint.

Four

to

A little more understanding and patience

In fact, the customized products now have a great advantage over garments.

In better quality, even than making clothes is cheaper.

You have to tell consumers whether they are custom shop practitioners or back-end supply chain factories. People are trying to improve themselves every day.

Customization is not only a kind of consumption behavior, but also a upgrading of production side. So simple, it is not so magical.

There are a few handcrafts that have been handed down for decades, and more C2M based semi customization based on information, intelligence and high efficiency to match the needs of consumers.

For the vast majority of consumers, the trend of the future is that he can conveniently and quickly buy a semi custom made suit which is more suitable for his body, with reasonable price, flour and accessories, and garments that are not inferior to middle and high grade garments.

In a word, if you want to make consumers who wear only 50% fit garments for many years feel that they can buy 90% custom fit clothes at the price of ready to wear clothes, this is already a very cost-effective choice, rather than a consumer who bought a 90% fit suit with 60% price.

Because, in essence, 100% satisfied clothes do not exist, whether they are made or customized.

This is the need for customized shopkeeper through personal wisdom and practice to do a good job of customizing the psychological feelings, so that our quality service to get the feedback it deserves.