How Do Garment Enterprises Adapt To The Customized Era?

With the coming of the "new manufacturing" wave, the garment customization market is facing greater opportunities.

Then, how should traditional clothing enterprises adapt to the customized era? In the morning of October 21st, the clothing industry innovation and innovation sharing meeting will be held, and the two ways to adapt to the customized era will suddenly become clear in the sharing of experts.

"To maximize the satisfaction of people's individual needs is

The trend of development. "

stay

Xie Guorong, vice chairman of the Hangzhou chamber of Commerce in Ningbo, seems to have arrived at the customizing era.

There is great room for development, and Ningbo, as the birthplace of Hong Bang tailors, has a profound cultural background and a matching foundation for garment industry. Ningbo clothing enterprises can divide up the "cake" of customized industries.

Xie Guorong thinks that the tailor's tailored one to one humanized service of the tailor's tailoring is still rare in today's industrial production line.

Ningbo clothing enterprises can inherit the red gang craft, stick to the craftsman's belief, and deep plough technology, integrate technology innovation into the suit customization, and open up high-end clothing with professional and meticulous service.

。

However, the high-end garment customization market is only a small part of the customized market. Ningbo clothing enterprises mainly rely on small and medium-sized enterprises, which can produce custom-made clothing at a moderate price. This market capacity is also not to be underestimated. But because of the lack of systematic understanding and fear of technological pformation, the pformation of small and medium-sized garment enterprises in Ningbo needs a boost.

"I once visited Ningbo's famous knitwear distribution market, Jue brook, where there are more than 400 knitting enterprises on less than 32 square kilometers of land. Thousands of products are left behind every day.

This is just a microcosm of overcapacity in the garment and textile industry. "

Lv Gaoyun, director of the Intelligent Committee of Ningbo Garment Association and general manager of Ningbo creative Mdt InfoTech Ltd, said that the customization of Pan textile and garment is favored by more and more people, and the survival status of small and medium-sized enterprises' batch OEM orders will be challenged more and more.

In his view, market segmentation is a challenge and opportunity for downstream factories.

Many varieties, small batch of personalized orders can accumulate a lot of data in the downstream factory production process. The lack of SMEs and orders is a "hub", that is, the middleware industry cloud platform, to achieve customer demand to the production of one-stop supply and demand docking.

Therefore,

At present, more than 300 enterprises have entered.

Small and medium-sized enterprises can promote the pformation and upgrading without investment through the "light assets" mode without investment.