Shenzhen Clothing Is Blooming On The World Stage.

Recently, Shenzhen's reform and opening up 40th anniversary light show - "brilliant new era" swept through the circle of friends, "the city of mountains and seas, the window of reform, the capital of innovation, the harmonious environment" four chapters, glittering and resplendent.

The Shenzhen fashion show, which is staged under the lighting show, is attracting the eyes of the global fashion, carrying the ancient oriental culture of the Oriental dress, stunning the eight party.

Up to now, the garment industry in Shenzhen has never stopped dreaming.

From the "three to one supplement" processing to the landing of the four international fashion week, Shenzhen fashion design brand is constantly exploring and changing, merging and developing, and gradually blossoming on the world fashion stage.

A series of Shenzhen

The feast has been gathering for 40 years. The development and innovation of Shenzhen's clothing and fashion industry is attracting global attention.

Shenzhen fashion brand stunning global T

In the fashion week of 2018 in Milan, Shenzhen clothing brand and original design brand were invited to participate in the exhibition. The unique Oriental fashion is striking in the international stage. It brings new thoughts to the global fashion industry with new spirit core and value. The eastern and Western designs and cultural exchanges are becoming increasingly close. Shenzhen and even China's clothing fashion industry is lurking great market value and gradually forming a new influence in the world.

China (Shenzhen) original designer brand HUI is one of them. It takes the "Chinoiserie/ Silk Road new life" as the core, continues to use the ancient technique, and combines exquisite craft, to find the contemporary form of expression for the art between the East and the West.

Through the innovative cutting and design methods, the Chinese embroidery process is organically integrated, which is amazing and simple. "This is what I and all Chinese designers pursue, so that the world can see different Oriental and Oriental cultures."

Zhao Huizhou, founder of Shenzhen Yi Hui fashion group, told reporters about brand development.

It is reported that this year's fashion week in Milan in September this year, the fashion Shenzhen series was staged in eighteenth Century, a century old palace PALAZZOBOVARA, represented by the neoclassical architecture in Italy, including the fashion static exhibition, fashion show and AfterParty.

Original design is the leading force.

At present, Shenzhen fashion

The industry has more than 2300 enterprises and more than 1200 independent brands.

Shenzhen fashion women's clothing industry has become a group of women in China with its fashionable style, distinctive personality, multicultural and unique fabric style. It has become the leading group of women's clothing that is leading the trend of women's clothing in China and embodies the fashion charm. The world's leading trend is in the leading position in the world. Especially, a number of leading brands have emerged, such as film, song and so on. They have made a brilliant debut in the world fashion stage, and have excellent international brand competitiveness and communication effectiveness.

"From the development of single brand to multiple brands, the growth of film makers is closely related to the development of Shenzhen city and the development of women's clothing industry in Shenzhen. It fully embodies the Shenzhen gene and the atmosphere of reform and opening up of garment enterprises".

President Yu Qigang said that the film has been established in Shenzhen since 1996 and has gone through 22 years. It has three major industrial parks in Shenzhen, Longhua, Shanghai and Songjiang. It has 14 regional sales companies and more than 1500 Direct stores in the whole country. "In the future, we will continue to explore and explore the spirit of fashion, and promote the" Chinese fashion "design and brand to a broader international stage.

The fashion card for creating "design capital"

At present, Shenzhen is pforming from garment manufacturing to fashion and creative industries and cultural and creative products.

"Today's Shenzhen, the clothing industry is no longer a simple" piece of cloth, a pair of scissors "of the low-end manufacturing industry, but a blend of design, innovation, creativity, technology in a fashion industry, brand must through cross-border innovation to show the brand connotation, form a deeper and closer interaction with consumers, stimulate a broader market vitality.

When talking about the pformation and development of Shenzhen's clothing industry, Shen Yongfang, President of Shenzhen garment industry association, said that the global fashion and fashion industry has ushered in a new integration and opportunity, and is facing new challenges and opportunities.

At present, Shenzhen fashion women's wear products sell well to more than 100 large and medium-sized cities in China, and the market share of medium and high grade clothing has been over 50% in some key cities in China.

Shenzhen fashion women's "high-end" market positioning and "leading fashion concept" has been accepted by consumers in most parts of the country.

The famous designer Luo Zheng and Liang Zi, who have been trained in Shenzhen, have won the Golden Summit Award of the highest honor of China's clothing industry. Under the market demand of diversified fashion and personalized service, the designer brand of Shenzhen has become a unique landscape and become a new fashion force.

"Shenzhen fashion design brand not only represents the development trend of the industry, but also becomes a" design capital "business card that belongs to Shenzhen alone.

The rapid and healthy development of the garment industry promotes the promotion and development of Shenzhen and Chinese culture in the world.

Zhou Shikang, President of Shenzhen Fashion Designers Association, believes that the next five years will be a critical period for the upgrading of the regional brand of "Shenzhen fashion ladies" industry, and Shenzhen fashion should be further increased.

The construction of regional brand has accelerated the process of brand internationalization, and has accumulated new development momentum for Shenzhen to become a real "design capital".