Tmall Store Traffic Fell Esprit Revenue Fell 16.2% In The First Quarter

The recession of the Esprit, the leisure apparel brand, intensified. As of the end of September, the parent company's global fixed exchange sales fell 16.2% in the first quarter, while its overall sales fell 11.1% in the last fiscal year. The actual sales fell 16.8% from HK $4 billion 8 million to HK $3 billion 334 million during the period. The Hongkong based company said that the decline in sales was mainly due to the continuous decline in passenger traffic and the prolonged warm weather in Europe, which affected the sale of autumn products.

7-9 months,

Retail sales (excluding electricity suppliers), which accounted for 37% of the total, plunged 17.8% by fixed exchange rate, and the actual decline was 18.4% to HK $1 billion 231 million, and the sales area decreased by 11.5% during the period.

The downturn in retail business was mainly due to the continuous consolidation of distribution territory, including withdrawal from Australia and

The fall of new products in the fall led to a 14.1% drop in same store sales.

However, Si Jie universal said that the Asia Pacific market was stimulated by sales, while the same store sales recorded a 0.3% positive performance during the same period.

Revenue in the first quarter was HK $831 million, down 15.2% from HK $980 million in the same period last year, and the fixed exchange rate dropped by 14.9%, which accounted for 24.9% of the group's total revenue in the first quarter.

First quarter business channel 97.4% revenue comes from

In the first quarter, the fixed exchange rate declined by 14.1%, accounting for 2.6% of the Asia Pacific e-commerce channel's first quarter revenue plunged by 36.7%, mainly due to the withdrawal of Australia, new markets, and Tmall stores to reduce traffic.

In the first quarter results announcement, Esprit Holdings Ltd. 0330.HK (

The company said its investor day activities in November 26th will launch a new strategic plan to present the revival plan of Anders Kristiansen, the chief executive of the new year.

The plan includes strengthening brand image and customer centered, optimizing product launch, catering to customer preferences and brand positioning, streamlining the company's workflow and improving accountability system, building a more streamlined structure and eliminating loss making businesses.