The 2018 CBME Survey Report On China'S Pregnant And Infant Consumption Market - The Price Sensitivity Of Post-90S Consumers To Pregnant And Infant Products Is Low.

CBME China pregnancy baby show (CBME China) has recently released the "2018 CBME survey report on China's pregnant and infant consumer market" (hereinafter referred to as "report").

The "report" surveyed 3322 families aged 0-3 years old (including pregnant women) in 8 cities in Beijing, Shanghai, Guangzhou, Changsha, Chengdu, Hangzhou, Ji'nan and Xi'an.

7-12 month and 1-2 year old children have the largest monthly child care expenditure.

Word of mouth is becoming more and more important. Consumers' shopping habits are easily affected by them.

54%. The most common shopping channel for consumers is mother / child shop / maternal and child general merchandise, and the network channel has increased significantly over last year.

Price has become a major factor for consumers to choose mother / baby store / maternal and child general merchandise shopping.

Increasing consumer demand for non-traditional maternal and child products and services

The survey shows that consumers of different ages can accept price sensitivity of products of different categories.

On the whole, compared with other age groups, 90% of consumers are milk powder, diapers, carts, etc.

The acceptable price range of such products is higher than that of other age groups.

Among the 3322 respondents in 8 major cities of the country, family monthly child care expenditure was 1467 yuan, accounting for 13% of the monthly household income, of which 7-12 months of family monthly child care expenditure was 1596 yuan, ranking first.

According to the survey, 54% of consumers often go to maternal and child shops / maternal and child general stores to buy pregnant baby products, compared with last year, the online shopping platform grew significantly.

At the same time, maternal and child shops / maternal and child general merchandise, integrated electronic business platform, department stores and supermarkets / hypermarkets are still the main channels to buy pregnant baby products.

"More expensive" has become the primary reason why consumers do not choose mother / baby store / maternal and child general merchandise shopping.

The advantage of mother to child shop / maternal and child general merchandise is that the product is guaranteed and the product category is complete, and the product classification is clear and easy to find.

Consumers are more and more serious about word-of-mouth factors, and shopping habits are susceptible to word-of-mouth factors.

From the perspective of consumer shopping behavior, 59% of consumers will take word of mouth as an important consideration to purchase products for pregnant and infant products. Shopping habits will also be affected by word of mouth. Word of mouth will rise to the top from last year's third.

Consumer demand for non traditional maternal and child products and services increased

With the change of family lifestyle, after 85, 90 became the main force of new generation parents.

According to the survey, consumers especially hope that mother and baby shop can increase the non-traditional mother and infant products such as health nutrition, Lok Ma Mei products and snacks.

The above is the excerpt of the "report". Get the complete version of the "2018 CBME China baby pregnancy consumer market survey report", please download the mobile app "pregnant baby micro report".

CBME is hosted by English fman / Bowen (New England FM group).

Since June 2018, UBM and Informa PLC have become a joint venture to jointly become the world's leading B2B information service group and the largest exhibition organizer in the world.

CBME, which began in 2001.

It has been successfully held for the 18 time, and will also hold CBME China children's wear exhibition, CBME China Toy Fair, CBME China Food Exhibition and global licensing exhibition.

CBME has achieved great success in China, and has expanded to Turkey, India, Singapore and other countries to promote and promote the world.

International exchanges and trade cooperation.