Supporting China'S Small And Micro Enterprises To Develop New Secrets, New Retail Finance, And Flexible Supply Chain Pformation For Garment Enterprises

In November 5th, the young consumer group may not be familiar with the Western clothing. This fast fashion brand, which is a production of women's wear, women's shoes and bags, is still growing rapidly in recent years, and sales have kept double growth and become the representative brand of new retail.

In order to keep this momentum going, West clothing, in addition to continuing to excavate the concept of "light tide", control product quality, online and offline cross-border cooperation and other visible ways, quietly try to reshape the supply chain, accelerate the flow of funds through the new retail finance, and help the upstream factory get the fastest payment, lock in profits and concentrate on production, forming a close loop of healthy win win.

In 2002, Xi met costumes opened the first store in Shenzhen, because the main business footwear products are fashionable and cost-effective, and are well received by the market. In the past 16 years,

It has undergone many restructuring and changes in 2011, such as the reorganization and combing in 2011, the establishment of Direct stores in the country, the opening of online channels on the Internet in 2014, and the slowdown in the growth of shopping centres.

In 2016, West meets the dress to remodel the business mode, while increasing the commodity category, at the same time, creates the life home brand; in 2017 creates the brand-new brand image, the 2018 key point is precisely reshaping the supply chain.

Shi Xiaohua, the founder and chairman of West clothing, has positioned himself as a fast fashion brand, hoping to be brave and not limited to the past cognitive style.

On this basis, sales data of Western clothing have been increasing exponentially in recent years.

According to Shi Xiaohua, online sales revenue in 2015 was about 50000000 yuan, 2016 in 2017 and 100% in 2017. It is expected to increase by 50% this year.

At present, West clothing has nearly more than 200 direct stores in the country, of which nearly 70 stores have an area of more than 1000 square meters.

Therefore, we need more high-quality products and replace suppliers and disadvantaged products in a more timely manner.

In this way, the importance of suppliers is becoming more and more important.

Shi Xiaohua said that over the years, Western clothing has maintained a good relationship with suppliers. However, whether they encounter clothes or suppliers in the west, they will encounter difficulties in finding loans from traditional financial institutions, the long cycle, and the complicated procedures and high cost of finding supply chain loan companies.

Especially for suppliers, the price fluctuation of raw materials during the waiting period is also compressing their profit margins.

In view of this, Xi Yu has also innovated the mode of production, and adopted the "flexible supply chain" method to lock the high quality production resources, that is, to find new trends in the market side, to quickly lock in high-quality suppliers by prepayment, and then to place orders for production so as to launch the best quality products at the fastest rate.

In March of this year, West clothing was the first loan in the Internet Banking Bank. In May, the Internet banking company went to the west to make an overall investigation and assessment.

"With so many years of dealings with financial institutions, I really feel the convenience, real and sure happiness of being a service provider and consumer."

Shi Xiaohua said with great emotion.

In Shi Xiaohua's view, the service of the network business bank seems to be a new species. It does not need the guarantee of the previous delivery room, stock ownership and so on. As long as there is Tmall's flagship store's running water, it can get totally unsecured loans.

In terms of efficiency, banks in the past needed 2 months' approval and 1 weeks' loan, while the net business bank took only one week from application to loan.

The operation of the enterprise becomes the controllable resource of the network business bank, and the credit dimension is very flexible. The network business bank can give credit to the enterprise through the scale of the paction, and then support the different repayment periods according to the degree of each enterprise's demand for funds. If the bank returns early, it will not charge any fees and reduce the pressure of the supplier's interest.

Data supply chain finance improves capital turnover to upgrade product quality

As a high quality supplier in the upper reaches of Xiuyu clothing, Zhejiang Ruian flying shoe industry, which has been operating for more than ten years, is a typical small and medium family enterprise in Wenzhou, with 300 employees' annual capacity of 3 million pairs of shoes.

In the view of Wang Yaoyan, general manager of the shoe industry, the capital is the blood of the company, and he has been troubled by the financial accounts for subsequent production.

Reporters learned that the main way of funding for the shoe industry includes third party brand licensing processing cooperation development, independent brand and export trade three yuan, the way of capital withdrawal is completely different.

Among them, the footwear industry and the West meets the contract system. It takes 45-60 days for the capital to be returned, and the export trade is the way of the contract system + the deposit period. After the cargo is shipped out, it will take 60 days to return the capital.

Wang Yaoyan said that the most difficult part of capital reflow is independent brand business. It usually takes 60-90 days for oral commitment. Because shoes have seasonal consumption characteristics, manufacturers need to stock their orders according to their orders, and take 1 million pairs of shoes as an example. Taking into account the whole cycle, it is necessary to complete procurement in half a month. Centralized funds need 40 million yuan, but sales are distributed in batches. The final withdrawal of funds may take more than 100 days, resulting in poor turnover of enterprises. This is also a common problem in Wenzhou's retail enterprises.

For the shoe industry, the long-term profits are relatively stable. The industry's particularity leads to short-term loans. The emergence of the Internet banking really solves this problem. In May this year, the shoe industry got the first loan of 2 million yuan, quickly purchased raw materials and put in profits before the production, and focused on protecting the quality of products.

According to the relevant personnel of the Bank of Commerce, Shi Xiaohua and Wang Yaoyan are interested in the business of self factoring, which is owned by the Bank of Commerce. According to the actual situation and characteristics of the West clothing, they customize their own financial products for their supply chain.

Among them, West clothing as a brand dealer can flexibly adjust its accounts according to its actual purchasing situation of upstream suppliers. Upstream suppliers can apply for advance payment services at any time according to the use of funds, thereby helping the brand operators and upstream suppliers to fundamentally solve the capital allocation problem of the flexible supply chain.

Shi Xiaohua said that compared with the 180 days' accounts in the early days of large chain enterprises such as WAL-MART, West Meets West.

Now the response speed to suppliers has been controlled for 15-30 days, and self factoring financial products and flexible supply chain have greatly increased the cooperation stickiness between apparel and suppliers.

Shi Xiaohua believed that

The core of quality upgrading lies in raw materials. The network business bank helps brands and upstream suppliers to ease financial pressure, so that suppliers can obtain stable profit margins, and have confidence in the same frequency with retail enterprises, so as to achieve product quality upgrading.

Wang Yaoyan said that with the support of new retail financial services such as Internet banking, it not only eased the gallop.

The capital chain also has a ripple effect.

The turnover of upstream suppliers has also been improved.

On the basis of good cooperation, Shi Xiaohua put forward more expectation to the network business banks. For example, is it possible to develop the upstream suppliers into direct service providers, provide deep service products in the future? Can retailers' cash, credit cards and part of the bank's flow trajectory become loan vouchers? And whether the future will also be different from the short-term credit support given earlier.

Jin Xiaolong, vice president of Internet banking, said that through the full link data in the future, the bank will provide more abundant and deeper new retail financial services, and provide support for the development of China's small and micro enterprises.