What NIKE Dare Not Say On This Planet?

Friends who like Nike probably have known.

Recently, there has been a wave of controversy.

The cause is very simple, but it is Nike to celebrate.

The 30th anniversary is a series of new advertisements.

(1) Dreamers uses 3 funny animated cartoons to make dreams come true.

The serious keynote between the new series of ads "Dreamers" has chosen the relaxed presentation of animated cartoons.

With the start of the new NBA season this year, the short film tells the story of 3 NBA star basketball stars who made a seemingly impossible dream when they were young. In reality, they have made some achievements in reality.

In the first video, the young Devin Booker sits in a barber shop, telling other customers that he will work for Phoenix Suns in the future, and that in the future, Americans will have the first black president.

The smile of the customer showed that they once did not believe, but now Devin Booker is the strong scorer of the Phoenix Suns team.

In the second video clip, a group of Australian youngsters mocked Ben Simmons's budgie shorts (smugglers). He released the famous heroic words he wanted to make his jeans shorter than kangaroos.

He was selected by 76 people in Philadelphia at the 2016 NBA draft and became the third Australian champion.

In the third short films, Anthony Davis, New Orleans Pelicans, was teased by his peers when he was young, because he was so tall that he grew up to be tall with trees. In addition to highlighting his exaggerated height, he didn't miss his iconic brow.

The end is the familiar "It 's Only Crazy Until You Do It".

2. Dream Crazy enables NFL quarterback Colin Kaepernick, and netizens say NO.

It can be said that this time, "Just Do It" 30 annual anniversary advertising Nike spent a lot of thought, then Nike released a live version of the advertising.

It can't be seen but it has enabled the controversial National Football League (NFL) quarterback, the Colin Kaepernick (Colin Kai Pu NK) who knelt against the national anthem when she played the national anthem.

Moreover, Colin Kaepernick released the Nike promotional poster tweets on Twitter.

"Believe in something. Even if it means sacrificing everything

(believe in something, even if it loses everything).

In just 10 hours, the tweets attracted 140 thousand and about 300000 praise.

The move was unhappy with NFL. It not only quickly captured all the popular social networking sites, but also drew the anger of the US president and personally broke the hand, saying, "Nike conveys a terrible message, a message that should not be passed on."

But he also praises the spirit of American freedom, who knows the sleek way, "you have the freedom to do things that others think you should not do" and you will stand on the other side of Colin Kaepernick.

Even Twitter netizens have launched a #NikeBoycott# boycott topic, and angry netizens are still giving them a message.

Set fire to protest.

The Nike endorsement incident has temporarily focused the attention of the mainstream media in the United States.

Colin Kaepernick (7) remains unsigned with the start of the NFL season season the

Supporting subversive athletes is not uncommon in Nike history, or even a tradition.

It can be traced back to the company's first spokesperson, Steve Prefontaine (Steve Poulet Fontaine), and then the red and black color AJ shoes that Jordan was banned by NBA.

Last month in the French Open, Nike's favorite speaker Serena Williams (Serena Williams) in the last two years was banned from wearing a tights in the French Open because he wore black panther suit for black race in May.

As we all know, Nike is always welcome to speak for the spokesman.

Then Nike released her ad in a timely manner.

The main image is the xiaowi who wears this suit of sports suit, the copywriting is simple and straightforward:

"You can take the superhero out of her costume, but you but", "you can take away the super hero's robe, but you can never take away her superpowers."

)

People who are familiar with Nike are probably somewhat surprised by their "extraordinary" actions.

To put it plainly, even if you don't wear this suit, your uncle is your uncle.

In any case, offending people is more than that.

Voice for children, open Chinese parents "Don't Call Me Precious" -

On the eve of this year's children's day, Nike's "Don't Call Me Precious" put Chinese parents and children on the opposite side.

Don 't call me precious

In the film, Nike does not shy away from the "excessive protection" and restrictions of Chinese parents on their children - "can not be too tired or fail", "in your eyes, we are obedient, obedient, lovely" - these words, and the Chinese education behind them, maybe you are not familiar with me.

And the last sentence "do not call me baby", the child's cry, hard to fan on the faces of all parents!

In short, all the football related honors and praises you can think of belong to China.

You can give me basketball.

Give me the latest sneakers.

As long as I am happy to do anything, you are willing.

But on the court

You can't help me.

Except let me spell it myself.

...

Don't call me baby.

After the advertisement was released, a Chinese netizen shouted, "I'm blushing."

It is true that when the brands of their own families only dare to yell at the kids in the advertisement, "who says we can't win the FIFA World Cup", Nike's "puff" is really "all he dares".

But then, of course, Nike is clear that controversial advertising content will cause some consumers to be annoying, but instead of being a "good old man", they are more willing to take risks and become synonymous with "personality, rebellious, attitude and position".

After all, those who recognize your brand value in the bottom of your heart will really bring you benefits.

Moreover, Gino Fisanotti, vice president of North American brand Nike, also said, "Crazy Dream" is targeted at 15-17 year old young people.

Well, to plate it again, probably means:

"You old people do not like to see."

4. Nike dares to say that he is not afraid to stir up the bottom line of the public.

Good sports advertisements can be seen at any time, any place and any scene.

In this era of active social media and easy to arouse public sentiment, many brands, especially large listed companies, are trying to avoid all kinds of marketing that may annoy consumers. Nike seems to like to stir up the bottom line of the public.

Gary Gilmore

In 1988, "JUST DO IT", one of the most recognizable advertisements in the world, was born and became the most classic Slogan of NIKE.

In fact, the production of "Just Do It" is controversial in itself.

The slogan, which was born in 1988, was born out of the last testament "Let 's do it" before the execution of Gary Gilmore.

Perhaps this dramatic start has set a unique tone for Nike. Over the years, they have launched marketing cases involving disputed athletes and social issues.

In short, it is "dare to say".