How To Go Out Of Shanghai'S Textile And Creative Industry From "Shui Jie Yi"

Mention of Shanghai textile has been hailed as the "mother industry" of Shanghai.

For a long time, the textile industry in Shanghai has maintained an absolutely leading position in the whole country. It is known as the "shake Qian Shu" of Shanghai's economy and has created a series of brilliant historical achievements.

Today, with the pformation and upgrading of the industry, the 150 year old Shanghai Textile Group (hereinafter referred to as "Shanghai textile") has pformed itself into the Oriental International Group, and has embarked on the road of high-end textile development, which is reflected in technology and fashion. As an important component of the fashion industry, Shanghai textile has also explored a distinctive road.

Fashion exploration in Creative Park

In a speech this year, Sun Ruizhe, President of the China Federation of textile industry, said: "fashion should become the personality label for the future development of the textile industry. It is an important means to lead the consumption trend and enhance the self-confidence of the culture. We must bring the leading role of cultural creativity and fashion elements into play, and promote the pformation of the textile industry from a single manufacturing economy to a model economy, a service economy and other economic forms."

The exploration of Shanghai textile in the fashion road is also ahead of the industry.

From liberation to early 1990s, Shanghai textile has always been a mainstay of Shanghai's economy and an aircraft carrier for textile industry nationwide.

But with the development of economy, Shanghai's textile industry is facing pformation and upgrading from production oriented enterprises to foreign trade enterprises.

Around 2000, the first batch of textile factories in Shanghai was officially closed.

But the closure of factories and how to deal with the land become a problem in front of Shanghai's textile industry.

After repeated consideration and argumentation, Shanghai textile began to explore the reuse practice of the plant.

At this point, the idea of creative industry has sprouted in Shanghai.

Because most of the foreign students' offices in foreign countries are pformed from old factories, their return to business is a special favor for the old factory buildings.

The earliest old factory built and built office, gallery and other projects was built in 1930s in Shanghai Chun Ming woolen mill (that is, M50 Park, 50 Moganshan Road).

In 2003, M50 Park, supported by Shanghai textile, gradually became the landmark of Shanghai creative park because of its influence on artists. In 2004, it was named one of the ten landmarks of Shanghai by American weekly.

At that time, although Shanghai textile only charged rent to the enterprises in the workshop, it realized that the pformation of old factories by means of creative industries is a potential road.

Begin to plan the development of the park, and implement the pformation from batch to creative park.

By 2008, through nearly 10 years of successful exploration and innovation practice, Shanghai textile has revitated nearly one million square meters of old factories and old warehouses, founded more than 20 creative industrial parks, and cultivated famous parks such as M50, Shangjie LOFT, West Suburb Xinqiao and Pudong double innovation park.

In April 2010, Shanghai textile set up Shanghai textile

Ltd, specialized in operation and dynamic management of 13 home areas such as M50, Shang Jie LOFT, etc., to ensure that the whole system of Creative Industry Park has unique business characteristics, highly misplaced development, and is in an efficient and orderly operation management system.

In July 2012, the former Shanghai seventeenth Cotton Textile General Factory officially became the Shanghai international fashion center, which indicated that Shanghai textile basically completed the strategic layout of the fashion industry and realized the creation of the fashion industry chain.

Up to now, Shanghai textile

There are 11 professional companies specializing in brand operation of fashion parks.

It not only realizes the unification of the name and brand of the park enterprise, but also highlights the brand of the creative park.

In April 2012, the M50 Art Industrial Park was officially awarded the famous trademark of Shanghai.

This is the first trademark of the first cultural and creative park brand in China, and another milestone in the brand development of Shanghai textile park.

Go out of Shanghai and build water street one.

Shanghai textile has not stopped the pace of the fashion industry. The Shanghai Textile Group has proposed that the cultural and creative industries should go out of Shanghai and promote fashion life textiles.

And the first out of fashion creative industry project "Shaoxing water street one" Wen Chuang garden has been highly praised locally.

In November 2014, the Shaoxing municipal government and the Shanghai Textile Group (now Shanghai Dongfang International Group) reached a cooperation intention. Shanghai textile fashion industry development Co., Ltd. and Shaoxing Cultural Industry Development Investment Co., Ltd. jointly established Shaoxing water street culture and creative Co., Ltd. to operate "Shui Jie Yi Wen Chuang garden".

According to the general requirements of Shaoxing municipal government and Shanghai Textile Group for "culture, creativity, leisure and tourism", with the status of Shaoxing's state-level historical and cultural cities, and the cultural background of Shaoxing and the advantages of Shanghai style fashion, the integration of traditional culture and modern quality life with a long history will be realized. Through the experience and mode of Shanghai's textile fashion industry, Shuangcheng will create a model of Shaoxing Wen Chuang park with the spirit of "ingenuity".

Jin Weidong, general manager of Shaoxing water street culture and creative Co., Ltd., who was responsible for the development of Shui Jie No.1 Project, was once the manager of the founding team of the M50 art district. He said that after a period of exploration, water street one has gradually established the management principles of "nesting Phoenix, industrial agglomeration, establishing flags, optimizing combination, developing temperament and molding the brand".

At present, the water street one is in the process of building the banner and optimizing the second stages of pformation and upgrading in the first stage of nesting Phoenix and industrial agglomeration.

Jin Weidong has been engaged in the literary creation industry for more than 20 years.

The director of East China project, Ltd., has a deep understanding of the literary and creative industries. "Practitioners engaged in literary creation and management of art parks should be tolerant of loneliness, not forget their minds, respect the rules, and prevent excessive pformation."

after

The management team's efforts, at present, the park has introduced more than 50 customers, the rental rate has exceeded 90%.

The customers include the creative tea space, the Yue Qing hall, the daily art life hall (Shengshi auction), the cross Art Center, the six and the Tibetan courtyard (the City boutique home hostel) and so on, and a number of well-known literary and creative enterprises and tourism enterprises, which basically constitute the three main communities of the cultural tourism industry in the park.

That is, the art experience consumption community consisting of art creation, display, trading and art training; and the consumption community composed of intangible cultural heritage, hand design, creative research and development, and so on, and the fashionable tourist experience consumption community consisting of water tourism, boutique home stay, special catering and tea Performing Arts.

Jin Weidong believes that "whether it is to make brands, to make channels, or to make products, we need to form a complete ecological logic of the industrial chain.

Therefore, an art park with long vitality or core competitiveness not only needs flag bearers, but also has a solid industrial foundation as a support.

It is believed that after several years of infrastructure construction, water street No.1 will become a sample of Shanghai textile and cultural industry.

In fact, in the development of fashion industry,

It can be said to be a painstaking effort.

In 2015, the Shanghai municipal government signed the agreement with the China Textile Industry Federation to build the Shanghai international fashion capital agreement and set up the China Fashion Trend Research Institute.

At the same time, Shanghai's cultural and creative industries "import and export" frequent exchanges.

With the help of the creative design industry, Shanghai textile has achieved research and development upgrading, industrial docking, successfully pformed from traditional manufacturing industry to modern service industry, and has achieved the two pformation and development from "creative industry" to "industrial creativity" through the reconstruction of old factories, industrial complementarity and brand operation.

From traditional textile factory to creative park, from "creative industry" to "industrial creativity".

As an old state-owned enterprise in Shanghai's textile industry, relying on all kinds of tangible and intangible resources, the turning road of Shanghai textile has both rules and originality.