Reform And Opening Up Make Humen Clothing All Over The World.

The reform and opening up has brought a rare opportunity for the development of Humen's garment industry. It has helped to pform Humen's garment industry from scratch and from weak to strong. It has laid an important position in Humen's apparel industry in the industry, making Humen's apparel and apparel industry cluster an important industrial cluster in the whole country. It has become a famous Chinese clothing and clothing city at home and abroad.

"Once again in Shenzhen, once again in Guangdong, we are going to declare to the world that China's reform and opening up will never stop! China's next 40 years will have new achievements that will make the world look impressive." in the morning of October 24, 2018, general secretary Xi Jinping made the above remarks in Shenzhen when she watched the "Pearl River - Guangdong reform and opening 40th Anniversary Exhibition".

As the forerunner of reform and opening up, Guangdong's economic and social development is at the forefront of the whole country. Its proximity to Hong Kong and Macao is an important hub of "one belt and one road" and has a solid foundation and a strong geographical advantage.

Humen Town, Dongguan, Guangdong, has been well known for its cigarette sales in Humen. Today, it has become a distributing base for "South style" clothing.

Reform and opening up has made Humen the forefront of "China's thousand strong towns".

From two tailoring shops to China's famous clothing cities

In the past 40 years of reform and opening up, Humen has made great efforts to develop the clothing and apparel industry, which has made the Humen garment undergo tremendous changes from scratch, from small to large, from weak to strong, forming a large scale industrial cluster, a complete and perfect industrial chain, and a mature and well-developed market system.

By the end of 2017, there were more than 2200 garment and apparel production and processing enterprises in Humen, with a total production area of 2 million 510 thousand square meters, employing more than 200 thousand people, and annual industrial gross output value of about 45 billion yuan, with an annual output of about 400 million pieces (sets).

It is reported that in addition to more than 2200 production and processing enterprises, there are other auxiliary enterprises, including logistics, embroidery, printing and dyeing, washing water and other supporting enterprises, as well as consulting, training, design, planning and other supporting service institutions, and more than 1000, forming a complete industrial chain that integrates R & D, design, production, sales and services to achieve full link production, sales and matching.

The market area of clothing and accessories and accessories is about 7 square kilometers, with a total operating area of 2 million 450 thousand square meters. There are 40 professional markets and 15 thousand business households. The annual sales volume is over 90 billion yuan.

There are more than 50000 registered brands of all kinds of clothing and clothing, 2 well-known trademarks in China, 19 famous trademarks and famous brand products in Guangdong, and formed dozens of famous brands (including women's clothing, children's wear, men's wear, casual wear) with YISHION as the leader, including Sam Bi di, fast fish, Ou Dian, Kam, Qiao Bo, Yi Wan, Yi Xun, nu Fang, kirnall, male eye, Ou Rui De, Ou Cha Cha and so on.

Before the reform and opening up, there were only two tailoring shops in Humen, which were used to meet the daily needs of changing the new clothes. Due to the limited number of tailoring shops, the people had to wait in line for the new clothes. They usually had to wait for 4~6 months to make a set of clothes, and after a long wait, they could put on their new clothes.

Tan Zhiqiang, director of the Humen clothing and apparel industry management committee of Dongguan, Guangdong, said in an interview with "textile and clothing weekly" that reform and opening up brought about a golden opportunity for the development of the garment industry in Humen, boosting the magnificent pformation of the garment industry from scratch to strong, and not only making the Humen garment industry develop into a Humen's characteristic, leading and pillar industry, but also made a significant contribution to the social and economic development of Humen. It also laid an important position in the industry of Humen garment industry in the industry, and made the Humen clothing and apparel industry cluster an important influential industrial cluster in the whole country, making it a famous Chinese clothing and clothing city at home and abroad.

The rise of the garment industry has benefited millions of people.

The decades of development of the garment industry in Humen has gone through a long and arduous process. These things make Humen dress people fresh in mind.

For example, the development of the market is not easy from the spontaneous to the market, and from the disorder to the order. In 1993, the construction of the large professional clothing market Fumin fashion city (the name "Fumin commercial building") was successful. The land acquisition and demolition were very successful. It took only a few months. However, it was not so easy to guide the merchants into the shopping mall, but from the outdoor shelves and the stalls to the indoor shopping malls, the pformation of ideas needed the process, which required repeated ideological work.

For example, in 1996, the first China (Humen) International Fashion Fair, as the first town level international trade fair in the country, was questioned before the exhibition.

The international clothing exhibition should first be approved by the relevant state departments.

At the beginning, the application of the report of "96 China (Humen) International Clothing Fair" to the Ministry of textile industry was questioned by Humen Town, and it was considered that the first level of the town held an international clothing exhibition, and there was no precedent.

Later, leaders and experts from the Ministry of textile industry visited Humen. After a field trip, they were shocked by the scale and market prosperity of Humen's clothing industry. They immediately approved Humen's first try.

Because there is no exhibition experience, and at that time the clothing industry in Humen had such a large scale, but because of lack of publicity, there was no fame in China, and everything could only be explored slowly.

After a series of preparatory work is also difficult, in order to enhance the visibility and influence of the trade fair and industry, and even the invitations will not be written, Humen people go out and come in with the spirit of Dali San Lang.

At that time, the Secretary and the mayor took the lead to visit all the clothing industries in the country, and almost ran around the clothing stores and merchants in the country.

The large backpack is a common outfit for the exhibitors, which is full of publicity materials, and is seen to be entered into the clothing stores, and merchants are sent out. Publicity has become a norm for the exhibitors.

It is in this spirit that the Humen people, who dare to take the lead in the world, overcome all difficulties and finally successfully hold the first fair.

In November 15, 1996, the first China (Humen) International Fashion Fair six days, namely "96 China (Humen) International Fashion Fair", was officially opened in Longquan commercial square, Humen Town, Dongguan, Guangdong, attracting 282 exhibitors from the United States, France, Italy, Japan, Germany and China Hongkong, China Taiwan and other major cities, as well as Beijing, Shanghai, Beijing, and other major cities. More than 400 shops were rented and more than 400 thousand visitors were visited, with a turnover of 1 billion 260 million yuan.

This achievement was rare in the national exhibition at that time, and even some provincial exhibitions could not be done.

The bold move of "successfully holding an international exhibition in the small town" has made the industry take a look.

Humen became the first town level unit to hold international trade fairs in China. "96 China (Humen) International Fashion Fair" has become the first clothing exhibition held by town level in China.

In history, celebrities such as Lin Zexu and Jiang Guangnai have lifted up the monument. After the reform and opening up, the Humen people who took the lead in the world first ate crabs, becoming the birthplace of Chinese southern clothing, and the clothing and clothing industry became famous. So far, many celebrities of Commerce have been born, including the Zheng Qianghui of the Yellow River group, the Guo Donglin of YISHION group, and Zhang Foen of Longquan group.

The magic of Humen is not only the creation of businessmen celebrities, but also through hard work, ordinary people can realize their dreams and create their own new world.

For example, Humen has more than ten thousand garment designers.

Some of them are called designers, others are called designers.

Through their wonderful hands design, tens of thousands of styles of clothing go all over the country and wear on millions of people.

Under multiple honors, we still dare to be good at finding breakthroughs.

Turning to the experience of Humen's development over the past few years, Tan Zhiqiang believes that the development of Humen's clothing and apparel industry has gone through a long period from scratch and from weakness to strength.

The town of Humen is located on the East Bank of the Pearl River, adjacent to Guangzhou, Shenzhen, Hongkong, Zhuhai and Macao. It is located on the south side of the Ding Ding ocean. It has convenient pportation and unique geographical advantages. But how to find a way to survive in the surrounding area of big cities is a matter of careful consideration by the Humen government at that time.

In the early 90s of the last century, the Pearl River Delta was faced with industrial restructuring and pformation and upgrading. At that time, Humen town had formed a fashion city with production and marketing integration. It is the largest town garment production and marketing base in the country. The town has more than 500 garment factories on the upper scale, and more than 50 other supporting factories including weaving, printing, stereotyping, bleaching and dyeing. It produces about 60000000 kinds of needles and tattooed garments each year, and more than 5000 stores for clothing, with an annual sales volume of 6 billion yuan.

The predominant advantage of Humen's clothing industry is self-evident. Moreover, as a town with a small geographical area and better management by the government, it is easy to form a game of chess in the whole town.

To this end, after in-depth study, the Humen town government has taken the opportunity to decide on the basis of the pfer of labor-intensive garment processing enterprises in Southeast Asia, and chooses the garment industry neglected by Guangzhou, Shenzhen and other surrounding cities as a pillar industry.

In 1995, the Humen Town Committee and the town government clearly put forward the development policy of "clothing to promote the town", and put forward the development idea of "establishing the leading industry of clothing, forming the scale economy of the garment industry and achieving scale benefit".

Since then, Humen clothing has embarked on the road of orderly development.

From the initial determination of the development goal of "clothing to promote the town", the Humen town government has always attached great importance to the clothing and apparel industry. It has been guided, supported and promoted as a leading industry in the strong town and enriching the people. It has put forward the development strategy of "grasping two leading points and playing a good combination of boxing" and so on. Through strengthening brand cultivation, improving R & D design, leading intelligent manufacturing and strengthening intellectual property protection, it continuously boosts industrial pformation and upgrading.

The three is innovation.

Humen people always "dare to eat crabs", the same is true in the development of industry.

In 1978, Taiping handbag factory, the first "three to one supplement" enterprise in China, was born here.

Since then, the construction of large garment market in Humen is the leading country in the whole country, and the township service trade fair is also the first in the country (at that time there were only more than 20 provincial trade fairs). Humen has done the creative design competition such as "Humen Cup" and "micro film" to strengthen the R & D design, build the national industrial service platform, "Humen garment industry collaborative innovation center", vigorously develop e-commerce and mobile commerce, organize fashion week, build creative fashion commune and mutually beneficial industrial chain service platform, do fashion, promote the trend, and so on, almost every step faster than others.

Implementing brand driving strategy, guiding and encouraging enterprises to register brand and strive for famous brand, so that Humen clothing has gone through the process of "no card OEM brand creation brand", forming the scale of the more than 50 thousand brands nowadays.

Five is the government's efforts to do a good job in a series of late stage services.

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In every stage, every link, the government should pay attention to the related services besides guidance and support.

Today, Humen has become a famous Chinese clothing and clothing city with the characteristics of women's wear, children's wear and casual wear. It has won many national reputation such as "Chinese women's clothing town", "Chinese children's wear town", "national clothing (leisure wear) industry famous brand creation demonstration zone", the first "national textile model industry cluster", the first batch of "China's clothing industry demonstration cluster", "national e-commerce demonstration base", "National Torch Plan clothing design and manufacturing industrial base" and "China's 100 best industrial cluster".

China's reform and opening up will continue to deepen. Tan Zhiqiang believes that Humen has many other aspects to break through.

R & D is the key factor to determine the competitiveness of products. The development of Humen clothing to the high-end requires continuous upgrading of R & D level.

The upgrading of products is the upgrading of brands, that is, the aggregation and promotion of brands.

We should strengthen brand awareness, cultivate more and better clothing brands, and achieve the breakthrough of Humen's overall brand image and brand cluster.

We should integrate resources, revitalize the stock, consolidate, upgrade and expand the specialized market of clothing and accessories in Humen, optimize the hardware and software environment, and play a leading role in enriching the people, so as to achieve breakthroughs in market aggregation and radiation.

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Talent is a major bottleneck restricting the development of industry at present. It is necessary to optimize the urban environment, business environment and living environment, attract, retain and cultivate high-end talents, so as to provide intellectual support for industrial development.

Starting from scratch and undertaking hardships 30 years grinding an arrow

At present, China's economic and social development has entered a new era. The development of textile and garment industry has entered a new era. "Technology, fashion and green" are becoming new labels and new positioning of the industry.

The acceleration of the construction of the big bay area and the Binhai New Area in Guangdong, Hongkong and Macau, and the acceleration of the three upgrading of the city, industry and public services, provide a rare opportunity and powerful impetus for the new round of development in Humen.

The development of Humen's clothing and apparel industry has embarked on a new journey. It is focusing on the new orientation of the development of the "innovation driven technology industry, culture led fashion industry and responsibility oriented green industry", and vigorously promotes industrial pformation and upgrading, so as to create Humen base of China's fast fashion fashion as the starting point, to add new kinetic energy and new mode to the industry, and to speed up the promotion.

From manufacturing to creative industry, fashion industry, green industry and cultural industry, we will promote the development of high quality industries and lead the industry to continue.

Humen is striving to build a new engine of industry and build a modern industrial innovation service complex.

Undertaking new wave of industrial pfer in Guangzhou, Shenzhen and other surrounding areas, leading and promoting the upgrading of local industries, upgrading the quality and development quality of the industry, and leading the development of Humen's clothing and apparel industry to high-end, advanced and efficient development.

At present, guided by the Humen clothing and apparel industry management committee, the feasibility study report of Humen Chuang Yu Industrial Development Co., Ltd. invested in Humen fashion fashion industry innovation service complex construction project has been completed.

Meanwhile, Vanke is also making efforts to invest in the construction of industrial real estate in Humen to support the development of Humen's clothing and apparel industry.

In undertaking industrial pfer, Humen is still preparing for industrial docking in addition to the preparation of new garment industry park. If it is actively consulting with well-known clothing design and research institutes around the world, it will attract its presence in Humen to enhance the R & D level and agglomeration effect of Humen's clothing and apparel industry.

Focusing on the long-term development of the industry,

To help enterprises reduce costs and build up brand names, such as setting up O2O exhibition hall of China Light Textile City, Humen station, helping enterprises purchase high-quality fabrics from Keqiao in Humen, and promote garment enterprises

The docking of production enterprises helps reduce the cost of fabric purchase, and promotes the docking between Humen brand enterprises and production and processing enterprises in Jiangxi, so as to help them reduce production costs.

In addition, actively set up exhibition platform, continue to hold the twenty-third China (Humen) international garment trade fair and 2018 Humen fashion week, and plan to take advantage of the European and American Chamber of Commerce and industry during the exhibition, organize a group of foreign apparel professional buyers to visit the exhibition, and enter the procurement joint with the current rendezvous and exhibition enterprises.