Genies, The Virtual Image Service Provider, Grants The Exclusive Right To Luxury Goods To Gucci.

To cooperate with other brands.

In order to attract young consumers of Z generation (after 00) and millennial generation (80 and 90), Gucci has become the first global advertising partner of Genies Inc..

Genies is a virtual chat technology start-ups with headquarters.

It is dedicated to the personalized customization and interaction of virtual images with AI technology.

In Genies applications, users can customize their virtual image.

Genies provides more than 1 million customization options, including personality, preferences, color and complexion of eyes and hair.

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Through AI technology, Genies can automatically detect and recognize facial expressions and conduct emotional analysis, with up to 180 emotion dimensions.

In addition, it can identify key information such as movement and location, and generate animation in corresponding situations.

Just a little bit, the user's virtual image will act accordingly to simulate the real chat scene.

In order to cooperate with other brands, Genies has launched the Genies SDK software development kit. Each brand can pay to create its own fashion and virtual image, with a license fee of 100 thousand to 3 million dollars.

Gucci bought the license of Genies SDK, and collaborated with Genies to design 200 models and a series of theme actions for users to choose, and will "have exclusive rights to luxury and fashion virtual objects in Genies virtual image during the cooperation".

Genies co founder and chief executive officer Akash Nigam said Genies's virtual image is a vivid Mini Robot: "we believe that the communication between Genies and virtual images is reshaping the real interaction of human beings, and the function of Genies is unique in the market at present."

Genies's services also include cross platform communication and multi-user communication functions, which can be used on Facebook Messenger, WhatsApp and iMessage, and users can interact with 6 friends at most.

Genies has raised $25 million in funding so far, including Vc firm, professional athletes, entrepreneurs and musicians, such as record producer A$AP Rocky and rap group Migos member Offset.

Gucci has used social media, DIY customized products, augmented reality (AR), virtual reality (VR) and other means to carry out marketing in past activities.

Today, the virtual image based on AI technology is another attempt in the digital field.

In addition to customizing the virtual image, Gucci can also enhance the brand awareness in the younger generation by linking key words such as "shopping" or "Gucci" in chat software.

This has also given the Internet era more extensions of "Gucci".

In addition, Gucci can attract some potential consumers, whether they want to buy real clothes or virtual ones.

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