Interlacing Is Like A Mountain Pass? No! 2019, This Year'S Speech Is Also Useful For Textile Entrepreneurs.
"Only if we are strong enough, can we get more floods and storms.
Otherwise, if you watch the waves every day on the mountain, you will become a part of the storm.
This is what Ma Yun said in his recent speech at the 2018 World Zhejiang businessmen's Shanghai forum.
In his speech, he talked about his views on the current situation and the development of enterprises, and what mindset and practice should be faced by entrepreneurs in a severe situation. I believe that for textile enterprises and entrepreneurs, they will also gain recognition or inspiration.
Here, Xiaobian will share some of the speech contents to the industry readers.
Ma Yun's speech (excerpt)
January 3, 2019
It was not easy in 2018, but we all passed.
The good news is that everyone is not easy, but the bad news is not easy. The era may just start and may be more painful in the next few years.
But I have always felt that this is mainly for myself. When society has the opportunity, we create value for society. When society has no chance, we must create value for ourselves.
Now, many people are constantly talking about reflection and feeling. I am really afraid that economists are more and more like entrepreneurs themselves, and entrepreneurs speak much like economists.
Many entrepreneurs are constantly moving towards institutional reform and Sino US trade, which has nothing to do with him.
However, we always blame our enterprises for not doing well in the macro economy. The problem of blaming others for their own businesses is the competition, the problem of the market, the problem of macro regulation and control, and the problem of deleveraging.
Everyone knows the great truth. In fact, entrepreneurs must return to themselves and think about their own little principles.
What have you learned from the past six months?
What did you change?
Is your team perfect?
How can you mortgage the stock so much to do a lot of investment that has nothing to do with your business?
In recent two years, I have heard many enterprises' understanding of the Internet is very shallow, including myself.
We of these people know that we do not understand, constantly change themselves, constantly fine tune, rather than stubbornly do something.
Reform and opening up 40th anniversary countries accumulated a lot of wealth, 40 years ago simple infrastructure investment, simple investment promotion, low-end manufacturing industry, China's economy has become natural.
But today we become the second largest economy in the world. Such a big economy is no longer a simple management. We need to really operate.
When enterprises become bigger and bigger, two hundred people are different from those who manage two thousand people. It is different from twenty thousand people.
Below two hundred million of the market, the turnover below two hundred million is totally different from the turnover of more than two billion.
We are all learning.
Therefore, I feel that over the past 20 or more years, Sino US trade has developed to the present day. There is no problem and no contradiction is abnormal.
How much of these contradictions affect you? How much do these problems affect you?
I feel that the worst time for our company is when I care about the world.
Later I was concerned about myself. The situation of the company was better. I was concerned about whether I was happy or not. When I was doing well, my business became better and happier.
In 2019, under very difficult circumstances, every enterprise pays close attention to its customers, pays attention to the upgrading of its products and technologies, whether its organization should be upgraded, and whether its investment direction should be adjusted.
If we do not think clearly about the basic elements of these enterprises, we will have many difficulties.
Some people think that my profession is almost the same, so I should cross border development.
Too simple to understand pformation, too simple to understand the escalation, in fact, the real escalation is whether you upgrade yourself.
If you think your strategy needs to be adjusted, you can see if there has been any adjustment in these three things: first, whether people have adjusted or not; second, the organizational adjustment has not been adjusted; third, has KPI adjusted yet?
I find that many companies say that I have a new strategy every year, but never change, do not organize, do not adjust KPI, you do not change.
If you do these things well, maybe you can get through them.
90% of the people are complaining about the macro economy, but the 90% down businesses have nothing to do with the macro economy.
So, when you return to your original mind, why do you think you started business and how did your business get better? Why do you think this business is not going to work?
There are many opportunities for China to speak today. Actually, there is a chance that China is quite a great opportunity. These three things I have been feeling lately.
First, 1 billion 400 million of China's population and 300 million of the middle income group are not middle class or middle income group.
1 billion 400 million the population is in an economy, and the 1 billion population in Europe is divided into dozens of countries and regions.
China is in an economy, under the same economic policy.
This great opportunity is not found in any world.
Second, our country is one of the few countries in the world who dare to put forward the 2036 plan and the 2050 plan for the future. Many countries dare not mention the plan after 5 years, because its political parties will change.
Third, our country has invested more in infrastructure over the past 20 years than the sum of 20 years in Europe and the United States.
In the Sino US trade war, I feel that trade talks well, foreign businesses do not do well, and 1 billion 400 million people do business.
How big is it?!
China's market is enough for us to do.
But you do not adjust yourself, blame others, blame the United States, no use!
You can't change Trump. You can't change your mother.
You have to change yourself.
Adjust your talent structure, organizational structure, KPI, and adjust your financing.
Today we complain about all the problems, almost all of these problems in your company, but are you doing these reforms?
The key is to change yourself.
It is not a bad thing for an enterprise to do a bit slower.
Let's do it slowly, do it better, do it more comfortably and do it more happily.
So you can go far.
Every enterprise is saying that we must be strong and big, but we must be strong and big. There is a basic element. There is a necessary condition to do well.
To do well is to get stronger and bigger.
Have you finished your business?
You seize a chance, and you may develop very fast in the past 35 years, but you have not integrated yourself and the rationale, and put your talents and organization in order to rationale the investment and investment ideas.
I think 2019 is full of opportunities and challenges.
The economy is very good, maybe you are not good; the economy is not good, some people are very good.
What is strategy?
Strategy is to assess the judgement of a leader on the future.
What is judgement?
Look at the breadth, depth and angle of the problem.
If the economy is bad, there must be an opportunity for a bad time. If the economy is good, there must be a huge disaster.
Strategic competence is the judgement of the future.
Campaign capability is organizational capability.
Tactics are executive power, that is, the quality of employees.
Many entrepreneurs spend a lot of time "training" leaders and government officials, without spending time training employees and enhancing their employees' abilities.
If your employees are strong, your business will be strong.
These basic skills must be done well.
Don't stress too much. Don't look at the next door Lao Wang doing better than your home. Actually, he admired you too. You don't think it's difficult for you. No one else can do better than you.
I want to remind you that 2019 is good and bad.
The recovery of the body, the adjustment of the adjustment, the layoffs of layoffs, the addition of the Department has to add, seriously from "eyes out" to "eyes to the inside", perhaps our enterprises will overcome the difficulties.
Because only oneself is strong, the flood and wind and waves can be overcome.
Otherwise, if you watch the wind and waves on the mountain every day, you will become part of the storm.
In the past, the draught came and pigs could fly.
Everyone wants to find the draught, and everyone will bet on the draught.
It's normal for a single company to tell several stories that it can raise billions of dollars in less than a year.
At this time, if you can grasp it, it may be a great opportunity.
* * because the wind is gone, all the pigs must be killed, the pigs will be blown up by the wind, and they will not grow wings.
It is the only right path for every enterprise to improve itself.
The situation is good, perfect oneself; the situation is not good, perfect oneself.
It is nothing more than making your business smaller, slower, happier and happier.
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