Do Children'S Clothing, High-End Or Middle And Low End? Think Clearly And Do It Again.

No industry or market is always blue ocean, and the time from blue ocean to red sea is getting shorter and shorter.

All business people are crying out for business, especially the shops at the bottom. Although children's clothing market is broad and prospects can be expected, there will always be unpleasant situations. Brand clothing or good or bad news will spread all over the world. Cheap children's clothing, brand children's clothing shop success or failure overnight.

Cheap or brands have their own advantages.

The chain that sells cheap children's clothing has the advantage of scale and price. The chain of brand children's wear has scale and brand advantages.

For cheap clothing or brand clothing, which is more profitable, it is mixed, to distinguish.

The industry has counted the profits of the brand children's clothing chain, a Brand Company, its direct battalion, affiliation and affiliation channels, all accumulating 50% of the shop profits, 30% of the shop edge margin, 20% of the shop loss, for a Brand Company is a very good operation.

The price of most brand clothing will be 3-4 off the tag price, excluding other additional charges. The additional cost is basically about 50 percent off, and then forty percent off thirty percent off. Finally, consumers are not buying at all.

Some people say consumers do not buy because they have no money in their pockets. Raw materials and labor are rising in price, and shopping centres and brands refuse to cut prices. How to revitalize this bureau and get out of this strange circle?

Landing reality, spanposition thinking

The level of consumption will be linked to income level. Good quality, the county's wage level of two thousand, a piece of clothing to sell four hundred or five hundred, consumers want to "buy" but powerless. Whoever buys cheap clothes, no matter how good the quality of your clothes is, will only buy the cheapest ones. Everyone likes big brands and high quality, but the price is high and the consumption level is not enough.

The phenomenon of "consumption escalation", which has been publicized, does exist, but it takes time to move to real advanced consumption, and not every group can upgrade consumption.

In recent years, a lot of problems have arisen. It is not the rise of the counter trend, but rather the small trend in the environment. "Consumption upgrading" is not a false proposition. The rise of consumption and consumption is completely different from that of consumers. Its consumer groups are mostly low-end consumers.

High end products are the new trend of consumption upgrading. Many brands are in the high-end market. The key to the layout of the market lies in what your consumer group is.

First of all, the orientation of consumer groups tends to be younger. This part of people has the vision to distinguish products from good or bad, but the ability to consume high quality products is very scarce. Eventually, it leads to the fact that the customers you meet are those who require brand goods, good quality and low price. There is a sense of consumption of high-end products, coupled with the great development of young people. So this group is the potential stock in the future high-end market. Therefore, we must aim at the customer group and locate ourselves.

Secondly, the location of the channel is also very critical. The quality consciousness of the people in the first tier cities has been very good, so the future development will be rather weak. Just like reaching the summit, the space for advancement will shrink. After the increase of income level, the consumption potential of the three or four tier cities will be much higher than that of the second tier cities.

Finally, the brand positioning itself, to do high-end products, big brands can not compete with cheap small brands price war, and can not be more high-end products than quality, grasp their "degree".

People's purse management is becoming more rational now. Most of the customers don't pay for the product premium. The customer group is very important. To be frank with you: to understand this part of the customers, to get these customers, you can make money.

Whether it is cheap children's clothing or brand children's clothing, there is a need for existence, and has nothing to do with the environment. Children's clothing industry is not difficult for others to do, nor is it imagined to do well. For practitioners in the industry, positioning is very important, whether it is consumer groups or channel positioning must be precise, do products that meet the needs of the audience.

So please recognize a sheep "wool". Each brand can only rely on some customers to survive, and anyone who wants to do business can not do business.

This is the only way for every industry to develop. No industry and market is always blue ocean, and the time from blue ocean to red sea is getting shorter and shorter. Children's clothing market is bigger and better. It is useless to have a proper business method. The quickest and quickest means is to locate the target accurately and to find the right points and keep a close watch on the group.