Thousands Of Shops Under The Line Of The Golden Hair Rabbi, Signed The Holland Breeding Brand "Umee" Exclusive Sales Rights In China.

The local "mother and infant first share" golden hair Rabbi maternal and child products Limited by Share Ltd (hereinafter referred to as "golden hair Rabbi") issued a notice in the evening of January 9th. The company signed a cooperation agreement with Right ViewLimited in January 7th (hereinafter referred to as the "agreement"), and established a strategic partnership based on this.

RightViewLimited is the brand trademark and patent owner of Holland infant and child care products brand "Umee". It has unique advantages in the design and research and development of baby bottles and nurseries, especially the development of the anti inflation function of the bottle series. It is the brand trademark and patent owner of Holland baby care brand "Umee".

According to the agreement, RightViewLimited owns the pricing power of "Umee" brand products in China, authorizes the golden hair rabbi to be the sole patent and brand user of the "Umee" brand in China, and the exclusive authorized seller of "Umee" brand product in China.

In addition, on the basis of the above cooperation, the two sides intend to establish long-term cooperative relations, invest more resources, and jointly invest in the establishment of a joint venture to inject "Umee" brand trademarks and patents and intellectual property rights into the joint venture company, and further expand the sales in China and even in the global undeveloped market.

The industry believes that golden hair Rabbi as one of the leading brands of maternal and child will directly benefit from the high growth of the industry.

In the future, the company will make use of the advantages of the fund to expand and extend the appearance of the category, and gain high-quality maternal and infant resources at home and abroad. Besides consumer goods, it will also make progress in education, health care, film and television entertainment, and so on.

Reporters learned that, according to the results of the survey conducted by Eri consulting and the Institute of economic research in twenty-first Century, the maternal and infant market in China showed an explosive growth since 2010, and the overall market size increased from 1 trillion yuan in 2010 to 2 trillion and 900 billion yuan in 2017, with an average annual compound growth rate of 16.3%. The total paction volume of mother and infant products in 2018 is expected to reach 3 trillion and 200 billion yuan, and the overall growth rate of the future market scale will gradually become stable.

Online, calculated by AI's consulting data, the proportion of online channel consumption rose from 3% in 2011 to 22% in 2017. The growth rate of trading scale was higher, but the future growth rate showed a gradual slowdown.

On the offline side, the proportion of channel consumption dropped from 97% in 2011 to 78% in 2017. Although the impact of the diversion of electricity providers has declined, the market share of offline channels still dominates, and will continue to be the mainstream marketing channel for maternal and infant products in the next few years.

And benefit from the liberalization of the two child policy, with the current 80 and 90 after becoming the main consumer of maternal and child consumption, consumer promotion background, product brand and quality become the focus of consumer attention, encourage enterprises to upgrade products, favorable domestic Rabbi as the representative of the dominant brand market share further improved.

Blonde Rabbi also said that the impact of the signing of the agreement on listed companies is mainly reflected in several aspects:

(1) from a strategic point of view, the signing of this cooperation agreement is conducive to the establishment of long-term, stable and sustainable cooperative relations between the two sides, bringing the world's leading anti inflation Qigong upgrading feeding bottles into China, helping the two sides to complement each other in terms of technology, R & D, channels and markets.

Introducing the world's leading products and technologies to China is in line with the development strategy of the company to provide the best products and services for mothers and children.

(two) from the brand point of view, the introduction of Holland "Umee" feed series products and the company's existing maternal and infant products series form a synergistic and complementary effect. The integration of foreign high quality brand products will further realize the influence of the company in the infant and nursery products market, and gradually realize the diversification and internationalization of the brand.

(three) from the perspective of category, this cooperation has widened the product line of maternal and infant feeding products, enriched the product category of the company, and extended the category superiority.

It is conducive to promoting sales performance and increasing profit growth.

(four) from the product point of view, Holland's "Umee" brand has the global leading edge in infant feeding products, especially its anti bloating bottle technology, and has the relevant invention patents. This cooperation will enhance the company's technology content in infant and nursery products, enrich the product functions, and enhance the core competitiveness of the company's products.

(five) from the perspective of technology research and development, Holland's "Umee" brand has first-class research and development team and experience in infant and infant care products. With the help of bilateral international exchanges and cooperation, it is conducive to the company's R & D team to better learn from and absorb advanced international concepts, cutting-edge information and technology applications, and constantly improve their R & D capability.

Public information shows that the blonde Rabbi, founded in 1996 and listed on the Shenzhen Stock Exchange in June 2015, is one of the earliest enterprises specializing in the research, design, production and sale of maternal and infant consumer products. It has long focused on the management of "wear" and "use" products. It is one of the few maternal and infant brand operators in China that have "wear" and "use" products for infants and young children.

It now has about 1400 brand image shops covering large and medium-sized cities throughout the country, and its sales network is distributed throughout China's domestic market.