Li Lang Brand Promotes Big Strategy And Baidu Cooperation On Line MAX Product Specialist

At present, the pformation and upgrading of garment enterprises has become the norm. Besides the innovation of the commodity itself, the innovation requirements for the channels are more extensive.

In the 2019, Li Lang, a comprehensive fashion company integrating R & D, design, production and retailing, is also keeping pace with the times, continuously improving the brand layout and meeting the needs of new consumer groups.

Li Lang, China and Baidu reach brand strategy cooperation

In January 7th, Baidu and Li Lang achieved brand strategy cooperation in China.

With the help of Baidu's AI media attributes, we hope to upgrade the brand value.

It is reported that, through the wireless terminal "three screen exclusive" display form, Li Long has been able to meet the needs of Baidu brand MAX products, one-stop to meet the needs of brand exposure, brand endorsement, brand interaction, sales pformation and so on. In terms of brand pformation cognition, we rely on strong traffic and rich content to complete brand exposure.

At the same time, relying on Baidu's "search + push" dual engine mode, it accurately touches the young consumer groups, so that the new demands of LILANZ (less is more) are deeply rooted in the hearts of the people, accelerating the change of young consumers' impression of Leo, and branding the brand of new brand in the hearts of young audiences while the brand is widely exposed.

At present, Li Lang formally launched Baidu MAX products, brand information flow advertising, AR interaction and other products, relying on Baidu AI panoramic brand marketing matrix, combined with large flow exposure and precise positioning, so as to help Li Lang complete the pformation of brand younger.

Increasing the advertising of high-speed rail network media media

At present, the advertising and marketing methods of every big enterprise emerge one after another. In the age of consumers, the fans of garment enterprises will not be able to get anywhere.

In 2019, Li Lang will carry out a round of high-speed rail and online media advertising exposure.

By speeding up the high-speed rail car, the brand will be brought to all parts of the city. This is not only a "big move" for enterprises to start the brand, but also an effective measure for enterprises to expand the visibility of products and drain products.

Li Lang, head of China, said that with the advent of the AI era, how to use the internet intelligent marketing to understand the market trend more intelligently and accurately and meet the needs of consumers has become an important strategic move for the company.

Advertising content diversification star to help

Integration, shuffling and pformation and upgrading have become the key themes of the apparel industry, but no matter which key words, they can not shake off the strength and influence of the brand.

The more mature the industry is, the more fierce the competition between enterprises is.

How to make your brand popular is more and more important.

Especially with the advent of the multi screen era, mass entertainment has turned stars into traffic. Almost every young person has been more or less promoted by a certain star circle, through the interactive mode of small fresh meat, to further enhance popularity.

Whether Wang Junkai, or Kim Han, Zhang Binbin, through the "experience" interaction of small meat, let the brand get more flow support.

Looking at the brand marketing of Li Lang, it is discovered that in the past two years, Li Lang has been actively making a brand through a strong terminal, not only building a "big store" in the gold business district, but also a market interception for consumers, providing consumers with a good terminal experience and promoting consumers' cognition and purchase.

Moreover, through various festivals and festivals, from the whole province to the whole country, various marketing methods are emerging one after another, and the planning methods are becoming more and more sophisticated, and investment and operation are becoming more and more specialized.

To strengthen diversified layout and expand sales channels, Li Lang is creating a brand new brand recognition for men's clothing.

Source: win business network Fujian station