After The Double Billion Plan, Taiping And Ali Signed A A100 Strategy.

In January 11th, at the Alibaba ONE business annual meeting, Pacific bird and Alibaba signed A100 strategic cooperation.

The "A100 plan" straps over the 11 major business elements of the operation of the Delta, including brands, commodities, sales, marketing, channels, manufacturing, services, finance, logistics supply chain, organization, information management system, and so on.

This is another important strategy after reaching a double billion plan with ALI.

The collaboration of platform giant enterprises and benchmarking businesses has been tacit in the digital era. In January 10th, the Pacific bird management conference was held in January 10th. Taiping bird announced its strategy in 2019: "focus on fashion, data driven, whole network retail": fashion is the origin of the company's value in creating business; data driven, business driven decision driven by algorithm; whole network retailing is centered on consumers, seamless and efficient linking consumers.

Data is energy, and intelligence is the engine. In 2019, Taiping bird will realize 0 to digital infrastructure in some blank areas of enterprise operation. In the field of digitalization, it will continue to realize data and then achieve intelligent decision.

Taiping bird will win the data as the four battle in 2019: Digitalization of terminal, upgrading of POS and WIFI layout, digitalization of channels, utilization of the surrounding passenger group and human settlement density to realize the digitalization of shop opening channels; commodity realization of RFID chip layout, full reception of consumer information; supply chain digitalization, realization of intellectualization of production terminals; logistics digitalization to achieve digital docking between stores and logistics bases.

Looking at the 2018, we can see the Pacific bird's exploration in digital commerce.

TOC joins AI algorithm and business meets the age of intelligence.

Catching the young consumers, Taiping bird not only depends on the pformation of products and marketing, but also adjusts the supply chain management.

In the second half of 2016, Taiping bird began to adjust the supply chain management, and completed the whole year in 2017. In 2018, Taiping bird indicated that it had opened the AI application in the TOC management of commodities: the so-called TOC management mode, in simple terms, the enterprise formulating production plan according to the sales situation.

The original mode of Taiping bird is the traditional way used by local clothing enterprises, and all the franchisees are realized through order mode.

However, in the TOC mode, the proportion of franchisee orders only accounts for 70% to 80% of the required products, and the rest of the products are supplementation through the TOC mode.

The addition of AI technology enables intelligent algorithms to be applied commercially, prompting the rapid response of supply chain: first, the company needs to obtain a large amount of information data at the sales side.

Know which size and style products are good at which stores they sell.

At present, Taiping bird collation of information feedback through two production and marketing coordination meetings a week to determine supplementary products.

10~14 days after the order, the company divided the goods into the franchisee stores according to the TOC analysis results.

Secondly, the supply chain information will be opened up, and the dynamic of future stores will be directly supplied to suppliers and franchisees, so as to realize the smooth flow of information in the industrial chain.

In this way, the rapid circulation of goods between franchisees can be realized.

New retail stores open to get more data.

In the era of digital economy facing the future, all enterprises are heading towards the overall digital operation, and consumers and the market are also undergoing subversive changes.

"We have embraced the Internet in the past ten years.

Today's embrace is not enough. Hugging is physical contact. Today we need to fully integrate into the Internet and integrate into the digital world.

Xiaoyao Zi said.

In September 15, 2018, the Pacific bird's newly upgraded collection store coordinates extended to Hangzhou Joy City.

Taiping bird will take the flagship flagship store as the retail site, build the tidal current platform PEACEBIRD+, encourage young people to create the interactive content of the store together, and discover and realize their love in an imaginative way.

To implement the specific presentation of the store, Taiping bird chose to cut the technology and experience level to create a new PEACEBIRD+ consumption scenario.

This new super store that is fully applied to the new retail technology, through the new retail tools and smart devices, comprehensively upgrade the traditional store's marketing interactive play, enhance customer buying experience and sales pformation, and ultimately achieve data reflow, helping brands to precipitate their member assets and crowd portrait.

The new retail store has initially implemented some application scenarios of smart stores, including smart fitting mirror, interactive large screen registered members, voice AI shopping screens, unified settlement of cash registers and so on.

During the opening ceremony, Tmall Ding general manager Ding Ding also said: "as the main engine of consumer upgrading, the main position of brand upgrading and the main force of new retail, Tmall can provide a complete set of new retail solutions for Taiping bird to achieve on-line and offline operation, improve the efficiency of store operation and the global operation of members.

For the brand in the consumer population insight, supply chain upgrading, online and offline digitalization and other aspects to improve.

The opening of Taiping bird Joy City store has become another benchmark for Tmall in the new retail sector, bringing new samples to Tmall in the field of dress innovation.

It is understood that there are two hundred new retail outlets such as Taiping bird.