PEAK XTEP Foundries, Called "IKEA"
On the night of January 14th, PEAK announced the announcement of XTEP, and so on, and about IKEA, the company wanted to build 1wor's global offline store. IKEA is a channel brand, but every furniture has its own independent brand. Clothing is also the same way, the company built the clothing of clothing around the world shop, into the 1wor channel store, see every product is an independent designer brand, so look for IKEA to do the bid. In the future, consumers entering 1wor is like entering IKEA. Whether they are looking for cost-effective products or original styled products, they can experience shop selection under the 1wor line.
As for the production chain of the company, the company points out that the company specializes in T-shirts and women's clothing. At present, the whole world is separate and independent. The main part of the sport is IPO. Since its establishment in the past three years, the company has been mainly sporting brand T-shirts, sweaters and trousers. After 15 years of production, we have added seamless textile products. This category is a brand growth point for sports brand.
It is reported that the company was founded in 2006 and is the only clothing design company in China. Up to now, Bob lung is the largest and most complete garment design company in China, with nearly more than 500 design and research personnel, mainly in three places in Puning, Guangzhou and Shenzhen. In the more than ten years since its establishment, it has accumulated more than 200 well-known brand customers, including PEAK, XTEP, Felix, Lining and so on. Among them, the design and organization of most T-shirts are completed by PEAK every year. At the production end, the company has about 10% of its intelligent production capacity, and 90% of its production capacity is completed through supply chain production.
Source: Beijing Commercial Daily writer: Fang bin Nan poplar
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