Look At 2018, The New Taiping Bird Flying Out Of The New Retail Market.

Recently, the incident of Zhang Jiangping brothers opened an unpeaceful 2019 for Taiping.

The dispute between Taiping bird and Ningbo hundred China has been exposed by the media since August 2018. As of January 10th, the Zhang Jiangping brothers were placed under investigation by the China Securities Regulatory Commission before they came to an end.

What major changes did Taiping birds do in the past 2018?

Join Tmall in New York Fashion Week

In February 2018, Tmall brought Taiping bird and Lining to New York fashion week to take the international T stage.

The concept of "new student doctrine" was introduced by Taiping bird. It showed the retro and contemporary street fashion in 80s and 90s, which fully demonstrated the achievements of pformation and upgrading of Taiping birds in recent years.

There are traceable plans for Taiping's sea going plan.

As early as 2013, Taiping bird has tried to acquire more international fashion resources through various means, so as to prepare for expanding overseas markets.

However, it is not easy for local brands to enter the international arena. A show of New York fashion week has given Taiping bird the opportunity to make a high-profile appearance.

After the show, many joint series began to become popular among Chaozhou and young people.

In 2017, Taiping bird's business income was 7 billion 141 million yuan, and net profit increased by 6.72%. This achievement also gave Taiping bird's determination to go out to sea.

The overseas market has great attraction. With the help of Alibaba's platform advantages and technical support, Taiping's overseas expansion is still in progress.

Hundreds of acquisitions are frequent.

In April 2018, Taiping bird wanted to buy 100 Chinese companies in Ningbo, but it caused a series of disputes and contradictions.

Taiping bird said that there are hundreds of emotional factors in Ningbo's takeover bid, and there are also overall factors.

Ningbo two hundred has helped Zhang Jiangping start her career in fashion. Zhang Jiangping has been concerned about the operation and development of Ningbo in the past 30 years, and hopes to ease the plight of Ningbo in the bid and promote its further development through tender offer.

The tender offer was recognized and supported by the municipal, district government and relevant departments at that time.

But then there was a Pan American company in Ningbo, with a stake of 8.77%.

Ningbo Pan American company is closely related to Taiping bird, which also brings uncertainty to the takeover offer.

At the same time, Ningbo's 100 shareholder zhe Xi is not willing to give up equity, thus opening up a battle for equity.

The storm ended in the end of cooperation between the two sides. Until January 2019, the Zhang Jiangping brothers of Pacific bird were once again caught up in the crisis brought about by the capital market.

Children's wear shop opened several times.

MiniPeace, a brand of Taiping bird's children's clothing, has been expanding since its inception as a brand that has filled the gap of children's fashion market.

As for the first half of 2018, there were 23 stores opened in the second half of the year for children's clothing brand MiniPeace.

In a related announcement, Taiping bird said that the reason for the delay in opening a shop was that the site selection criteria were strict, and the opening time of department channels was delayed. The two reason is that the company hopes to enhance the brand influence and customer experience by adjusting the management mode and store image of the store.

It is understood that this is the third time that Taiping bird has issued an extension notice to the marketing network construction project, which also reflects the importance of Taiping bird's attention to the market.

The market of children's clothing has always been highly dispersed, and the strategic adjustment and brand innovation of MiniPeace have demonstrated the determination of Taiping bird in the children's clothing market.

Double eleven success

Tenth double eleven, the Pacific bird created 818 million of the record, men's daily sales of men's clothing category third, Lok ting and Taiping bird wear women's clothing category seventh and eighth.

In 2008, for the first time participating in Tmall double eleven activities, Taiping bird completed 520 thousand of its sales volume with a try attitude, accounting for 1% of the total turnover of that year.

Since 2017, Taiping bird has been actively involved in new retail, and has made full use of Tmall platform to layout new retail.

In order to make a breakthrough in tenth years and eleven times, the Taiping bird has worked hard to launch 10 joint series to create explosive products, and unveiled 2018 Tmall eleven eleven global trend pageant, inviting popular star actors, forming multi gradient brand matrix, making clear brand positioning, meeting the needs of constantly segmenting and diversified new generation consumption.

Apart from Tmall, Taiping bird is also exploring WeChat's social operation and e-commerce functions. It also combines online and offline channels to sell online through online platform voucher activities.

How are the performance of frequent cross-border joint names?

The young Pacific bird has made the "fans economy" thrive. Not only has a large number of fans been harvested, but also the viscosity of the brand and fans has been increased.

In detail, in 2018, Taiping bird crossed the list of targets: PEPSI, Disney, Coca-Cola, PLAYBOY, P&G Procter & Gamble, Phoenix bicycles, Godzilla, Han Huo Huo... Frequent cross-border joint names made Taiping brand keep a certain degree of heat and exposure.

In the fan economy, the performance of Taiping bird has been significantly improved.

In the third quarter of 2018, it achieved a revenue of 4 billion 888 million yuan, an increase of 13.14% over the same period last year, and net profit attributable to parent company increased by 69.72% over the same period last year.

Taiping bird dress and Taiping bird men's clothing achieve a total revenue of 3 billion 493 million yuan.

The achievement of such a performance is inseparable from the meticulous operation of Pacific bird.

The strength of fans' economy lies in the heat and stickiness between consumers and brands, which can pform potential consumers into real consumers.

In the "2018 shopping center's attention to the list of innovative brands TOP100" announced by win business network, Taiping bird is the third most popular brand.

Five different development gradients and a reasonable brand matrix make Taiping bird's 2018 very smooth.

But the brand still needs to look ahead.

In 2019, after the emergency, how will Taiping bird continue to emit heat and make pformation and upgrading better and more durable.