Sisif Plans To Open 12 Stores In January, And Will Open 100 Stores In 2019.

At the beginning of the new year, Sisif continued to open shop.

According to Sisif bookstore, WeChat public, only 12 new stores landed in Sisif in January alone.

This year, Sisyphus will open 100 new stores, an increase from last year.

According to media reports, in 2018, Sisyphus opened 83 new stores with a total volume of 194 stores, and completed the overall layout of the whole province except Xinjiang, Tibet, Hong Kong, Macao and Taiwan.

In addition to the steady expansion of the store, Sisyphus's performance was excellent. Last year, it realized a revenue of 900 million yuan and is expected to reach 1 billion 500 million yuan this year.

In addition to speed, innovation is one of the key words of Sisyphus's development in 2018.

According to incomplete statistics, Sisyphus launched 4 new stores last year:

In May 7th, Sisif opened a green flagship store in the three corner of IFS northeast corner of Changsha.

In September 15th, Sisif landed at CITY BOOKS in the Mixc, Taiyuan, which was positioned as a high-end store in the city to create immersive experience for readers.

In September 28th, Sisif opened a travel theme store (SOLO) in Shanghai's Shimao square. The store layout was closely related to the theme of "around the world tour", and the elements of the platform, such as the suspension guide card, the order bar bar, and so on, were all simulated everywhere.

In December 31st, Sisif opened the red label store at the Hualian Shopping Center in Beijing, aiming at the core demand of the family. The proportion of children's reading materials in the overall book was 40%, the area of children's activity area and the size of family growth education books were two times that of other store types.

At present, there are 500 stores in the Sisyphus shop and two stores in the 800 flagship stores. The stores are presented in the combination of books + coffee + literature creation, but the store types are more diverse. The side reflects that Sisyphus is subdividing the consumer groups and further tap the potential demand of consumers.