100 Zhang Jinsong Zan Dmall: Effect Super Expected Cooperation And Further

In January 11th, multi-point Dmall held a conference in Beijing on the theme of "digital retail, intelligence to win - the road of commercial full digital implementation".

In addition to Chairman Zhang Wenzhong, President Zhang Feng and many other Dmall executives attending the conference, there are many senior Dmall strategic partners of Wumart group, Huarun Wanjia, Zhong Bai group, Chongqing department store, Ren Ren Le, Ginza group and so on.

In addition, the participating brands include Procter & Gamble, Pepsi, Nestle, Mars and Erie.

The conference will focus on the experience and hot topics of retail pformation and share the experience of digital retail development.

The whole meeting is a very interesting link. It is a roundtable meeting composed of multi chairman Zhang Wenzhong, chairman of Zhong Bai group, Zhang Jinsong, chief operating officer of Wumart group, Xu Shaochuan, chairman of Tianjin food group Party committee, Zhang Yong, Huarun vice president and CFO Wang Yang, vice president Zhang Zhang of Ginza group, and Liu Yongli, general manager of electronic commerce company of reputable building.

Zhang Zhang, vice president of Ginza group, admitted that Ginza had tried to build its own e-commerce platform, but the result was not good.

He believes that the efficiency of retail enterprises is the core. From the basic production system, online and offline genes and technological capabilities, traditional retail enterprises do not have the ability to start from scratch, and many can provide the opportunity to catch the last bus.

Zhang Yong, chairman of the Party committee secretary of Tianjin food group, vice president of Huarun Wan, and CFO Wang Yang, round table guests, also praised many points.

Zhang Jinsong, chairman of the China 100 group, said that over 100 years and more than a hundred years, it has been far ahead of many times in the war bulletin, and achieved the expected effect at the beginning of the cooperation.

China is 100% owned by Wuhan, with a large number of outlets, including nearly 200 stores.

Like most of the traditional retail businesses, Zhong Bai was faced with a great pformation anxiety in 2015 and 2016. "Because of the huge impact on the Internet and the impact of online companies on the line, we feel that it is a real challenge."

During this period, China made hundreds of attempts by electric providers, including docking with other platforms and arriving at home. "But we always feel that we are not very grounded, and the results are not very good."

Zhang Jinsong and Zhang Wenzhong, chairman of the board of directors who have found out for more than 20 years, have been very optimistic about the development of multi-point + mode after listening to more than one introduction. The cooperation between the two sides began in November 2017.

This cooperation, through the integration of commodity integration, logistics integration, warehousing integration, technology integration, membership integration, marketing integration and so on, enables hundreds of supermarket chain stores to adapt to the new trend of consumption in the new development and market changes, and attract more young people to shop.

At the same time, using offline store resources, commodity supply chain and warehouse, combined with multi-point Dmall online traffic, technology efficiency and big data operation, become the new sales increment of China 100 group.

After signing the agreement, Zhang Jinsong set a small goal. "At the beginning, I said I could make 100 thousand yuan a day, because we didn't have 100 thousand yuan at all."

After several practices, the target of 100 thousand was quickly achieved, and the number gradually increased.

In less than 5 months' cooperation, the total volume of orders in China increased by 213% compared with the usual one, and GMV was close to 10 million.

Among them, online O2O orders reached 87 thousand orders, the growth is closer to 19 times, online shopping, multi-point free purchase and self-help purchase of intelligent purchase orders increased by more than 1 times.

Zhang Jinsong emphasized that it is more important to force the whole mechanism of traditional retailing industry through cooperation with many points, "how to raise efficiency more efficiently, make the structure of commodities more reasonable, and make customers feel better about buying experience."

Zhang Jinsong believes that with more than one year of cooperation, it has proved that this is a low cost, high efficiency and grounding mode. He also hopes that hesitant bystanders can take one or two stores to test.

Zhang Jinsong said that through multi-point partnership meetings and cooperation with more than one year, we have further strengthened our confidence in cooperation with many points, and the next step is to deepen docking and advance.