At That Time, They Had Made The National Wind And Ancient Rhymes Become The Trend Industry.

The trend of fashion is changing constantly, only the beauty of classic is everlasting.

The "Chinese style" has become a favorite style for young people to create their own symbols.

According to Tmall big data, in 2018, the number of users searching for "China Wind" related products increased by 14.73%.

For today's mainstream consumer groups after 90, "Chinese style" is not only an aesthetic interest, but also a way of life.

According to statistics, in the past month, the number of "post-90s" users who bought old style clothes reached 3 million 400 thousand, and the "post-90s" youth in 383 cities nationwide bought Hanfu.

Since December 2018, sales of Taobao Hanfu have increased by 146% compared with the same period last year. Sales of new Chinese furniture increased by 91% compared with the same period last year, while the number of creative accessories in the country increased by 94% over the same period last year.

When it comes to the rise of Gufeng ancient rhyme industry, it will have to mention the current hot costume drama, whether it is last year's Qing Gong drama "Yan Xi Raiders" or the "Song know" of the theme of the Northern Song Dynasty. Their popularity has led to the development of the national wind industry, from diet to home, and all aspects of life have been involved.

It is reported that Taobao Hanfu category "head card" Han Shang Hualian and "know not" drama group customized 16 Chinese clothing became a burst of money, on-line only three weeks has sold nearly million.

If the owner of small business expresses this, the rise of Taobao Hanfu industry is not a temporary outbreak, but a result of long-term accumulation.

As the first batch of Hanfu businesses in Taobao, in the past ten years, little has witnessed the growth of Taobao in the minority category.

In addition, the rise of the two dimensional culture is also an important factor in promoting the development of the national wind industry.

According to relevant statistics, China's current two core users have about 40000000, while the number of Pan population is as high as 200 million.

Under such a large consumer base, the two dimension culture has been gradually recognized by a minority culture once criticized by the mainstream culture and has developed into a new industry.

Along with the B station's listing, leading it into a new era.

The commercial core of the two dimension fashion industry is to form its brand base through strong IP attribute and strong label content, and establish its own brand.

For example, based on the well-known game IP, the rapid establishment of brand image is the first thing that attracts the target audience. But on the basis of the brand foundation, with more fashion elements and popular culture, the target audience will expand to a larger extent.

The Taobao store, founded in April 2018 by Xu Jiao, a new generation of floret, has finished 4 million of its total monthly turnover.

In November 2018, in the Guofeng market, its sales volume has exceeded 10 million mark, and the total volume of art starlight in 2017 to 2018 has exceeded 30 million in November 2018.

The Chinese culture is implanted in the costume, as well as the representative of the rising tide of Lining.

Printed with the scarlet "Li Li" seal, such as short sleeves, shirt chest, bags and so on, the classic matching of black and white characters will wear the "Prince of gymnastics" disintegrated into the body with a different kind of avant-garde fashion.

The design concept and cultural collision of "Sinology culture + sports perspective + trend horizon" has caused Lining to stir up a trend that shocked the world.

This move has brought great benefits to Lining. In his interim report of 2018, founder Lining said bluntly that "this will trigger hot spots, attract young consumers' attention and enhance brand power".

It is worth mentioning that although there are more and more consumers supporting the country, the lack of original core design and even plagiarism is a major reason why many people do not agree with the tide.

From the consumer comment data, "zipper" and "thread head" are also the key words of the chao chao brand, which are the two typical workmanship problems of the chao chao brand.

Therefore, if we want to become a country that truly belongs to the Chinese at present, the brand must work hard to fight a protracted war.

"Enter Lining LI-NING brand center