Go Out And Let Keqiao Take A Broad View Of The World!

Leaping onto the new historical juncture, Keqiao China Textile City is focusing on the development orientation of internationalization, fashion and branding, persisting in reform and opening up, grabbing the opportunity of "one belt and one road", and carrying out the "Silk Road Keqiao full of the world" exhibition business, and is committed to creating "the international textile capital" with high popularity and important influence.

With the deepening of global economic integration, Keqiao accelerates its external layout and ploughs the external market. All the way, the pace of "going out" is more confident and powerful.

As a leader in the construction of Shaoxing's metropolis, it connects with the bridgehead of the Shanghai Hangzhou metropolis circle. Keqiao actively participates in foreign trade and economic cooperation, so that high-quality products and advanced technology can be deeply integrated into the global industrial chain, value chain and logistics chain.

To date, there are 21 markets in China Textile City's fabric trading area.

In addition to the fabric trading area, Keqiao now has warehousing and logistics areas, raw materials trading areas, innovation and development zones and international trade zones, forming the five major market patterns of "East, West, North and South".

China Textile City has a daily passenger volume of 100 thousand passengers, and more than 6000 foreign resident from 63 countries and regions.

There are more than 5 kinds of textile products in the market, and the products are exported to 192 countries and regions. They have been realized from "going all over the world" to "covering the whole world".

In 2018, in order to seize the opportunity of "one belt and one road", Keqiao district held the first world cloth merchants conference and released the action plan of "Silk Road Keqiao covering the whole world" at the meeting, aiming at strengthening the integration and linkage with the global textile industry chain.

To this end, China Light Textile City Construction Management Committee (hereinafter referred to as "China Textile and urban construction and management committee") will carry out the 2019 China Light Textile City "Silk Road Keqiao global" action plan.

With the three forms of "overseas tour", "walking into clusters" and "entering the brand", we will actively help Keqiao textile enterprises and market operators to "go out" in order to enhance the influence of the international brand of China Textile City, and comprehensively present the image of the "international textile capital" in the new era of "internationalization, fashion and brand" of China Textile City. It will promote the pformation of the market industry and the high quality development of the urban economy, and achieve a new round of high level opening up of China's textile city.

Overseas tour

Step by step and deepen opening up to the outside world

In March 2018, the Pakistan fabric exhibition of Keqiao China Textile City was unveiled at Pakistan Asia textile machinery and Asia apparel fabrics exhibition.

The China Textile City exhibition area, which covers an area of more than 800 square meters, showcases thousands of high-quality fabrics from 19 Keqiao enterprises. The first day of the exhibition is over 3000 passengers.

This is the first stop of overseas activities of "Silk Road Keqiao covering the world" in 2018. It is also a silhouette of Keqiao Textile City of China to actively go out to enhance its international influence and promote the pformation and upgrading of the market.

Looking back in 2018, Keqiao textile industry's "going out" business is becoming more and more smooth. China Textile City has carried out trade docking in Burma, Vietnam, Pakistan, Bangladesh and other places. It has accumulated more than 100 outstanding local enterprises to go out, and has experienced a year of actively integrating into the "one belt and one road" construction.

From the results, the awareness of Keqiao's local textile enterprises to improve their international layout has been significantly improved, and the learning and cooperation in the fields of high-quality resources, advanced R & D capabilities and technology in the upstream and downstream of the industry chain have been carried out in a global perspective, in order to build a new competitive edge in the international competition.

Looking forward to 2019, China Textile City is committed to the better and healthier "going out" of local enterprises. The momentum of Keqiao's textile industry to expand its international market is still abundant.

Textile City plans to organize "Silk Road Keqiao covering the world - Overseas Exhibition" 12 times, will organize the world's textile market clusters such as South Korea Seoul, Italy platto, Vietnam Hu Zhiming, Indonesia Jakarta and other places to organize precision and miniaturization of the touring exhibition; in the "along the road" countries such as Philippines, Burma and other places to organize branding and large-scale self exhibition; at the international mature exhibition such as Pakistan international textile and machinery fair, the United States New York international clothing fabric exhibition, Brazil Brazil GTS international textile exhibition, Russia light industry textile and equipment wholesale Exposition (Autumn), Bangladesh international textile and garment industry exhibition, clothing and accessories exhibition, held the exhibition of China Textile City Exhibition. China Light

In January 10th, the 2019 China Textile City world tour was first held at the east gate of Seoul, Korea.

Zhejiang thousands of color textile trade Co., Ltd., Zhejiang Di Ma import and Export Co., Ltd., Zhejiang Huida Textile Co., Ltd. more than 20 Shaoxing Keqiao textile enterprises carry cotton, hemp, wool, silk and other high-quality fabrics to Korea to participate in the exchange and docking, showing the textile industry of China Textile City "technology, fashion, green" vigorous appearance and brand new image, the scene welcomed many Korean designers, clothing enterprise representatives.

Into cluster

Building a textile cluster community with complementary advantages

In the process of rapid development of China's textile industry, the industrial cluster which occupies half of the textile industry plays an important supporting role in the stable development of the whole industry.

It is understood that at present, there are more than 200 textile industrial clusters in the country. If these textile clusters can develop together, interact with each other and complement each other, they will further promote the healthy and high quality development of textile clusters.

As the leading group of many textile industrial clusters in China, Keqiao has already taken the lead in capturing the opportunities and put it into action. It has participated in and organized the interaction and interaction of industrial clusters for many times to explore the direction of win-win development.

In June 2018, the first curtain booth of China Light Textile City National Road show was introduced to Chengdu, and the face-to-face exchanges with local curtains and retail enterprises were conducted to explore the potential and space for cooperation.

Subsequently, they went to Taiyuan, Xiamen and other places. The promotion will not only enhance the accuracy of customers' invitation, but also enhance the emotional exchanges and business cooperation among the Keqiao groups.

In 2019, Keqiao fabric and curtain fabric enterprises will take the concept of "rooted in the local, deep integration, complementary resources and collaborative innovation" to make the work of "walking into the cluster" meticulous and standardized, organize more industrial cluster docking meetings, promote mutual learning and experience, seize the inherent laws of industrial cluster development, enhance the links between specialized markets, build a closer professional market resources integration, and complement each other through complementary advantages, so as to form a good situation with reasonable industrial structure, strong overall risk resisting ability and obvious regional characteristics.

The reporter learned that in 2019, China's Textile City "Silk Road Keqiao is full of the world" - entering the clustered roadshow promotion conference and effective docking activities will reach nearly 12 times. The content is not only limited to curtain fabric, but also covers textile fabrics and other products, showing Keqiao's unique charm as "noodle kingdom".

Last year, Keqiao District won the "2017~2018 textile industry innovation demonstration cluster", showing the strength and demeanor of Keqiao as the largest textile distribution center in the world.

This year, China Light Textile City will make persistent efforts to further promote China's textile brand in the urban area, enhance the visibility and influence of the industry, and promote the coordinated development of the entire textile industry.

Walk into brand

Precision docking promotes upstream and downstream linkage development

Keqiao, as a "city on a piece of cloth," is the key to make this cloth more effective, enhance the strength of enterprises, continuously develop research and innovation, and get more brand customers' favor.

At present, the recognition of domestic clothing brands for fabric function and technology and fabric designers' understanding of brand demand and fashion trend has different degrees of estrangement and deviation. We must strengthen exchanges between upstream and downstream, so as to promote joint development and mutual benefit.

In recent years, Zhejiang China Light Textile City Group Limited by Share Ltd and its global textile network and online Textile City have repeatedly organized Keqiao fabric enterprises to participate in the domestic and international brand docking conference, not only for mining enterprises to more brand customers, but also effectively promoting the overall development of the textile city economy.

At the same time, combined with the requirements of fabric brands, such as fabric category, design, color, process and function, Keqiao fabric enterprises timely adjust the direction of internal development and innovation, keep up with brand demand and fashion trend, and also inject strong impetus for the sustained and healthy development of the company.

In 2019, China Light Textile City Construction and management committee will build more communication platforms and cooperation bridges, relying on the value ecosystem of Keqiao textile industry as the main body, coordinating the quality resources of industrial chain to carry out collaborative innovation, and promoting the docking and communication between Keqiao fabric enterprises and domestic clothing brands, forming normalization and standardization.

It is understood that in 2019, China's Textile City "Silk Road Keqiao is full of the world" - entering the brand docking activities, will join hands with Keqiao fabric enterprises, embrace into the domestic clothing brand concentrated city, and the domestic and foreign forefront of clothing brand zero distance communication.

It is expected that the docking activities will reach nearly 11 times. It aims to enhance the matching degree and cooperation success rate of upstream and downstream enterprises, so as to achieve the coordinated development of upstream and downstream enterprises and win win in the industrial chain.

The responsible person of China Textile and urban construction management committee said that the joint meeting would not only help enterprises tap customers, build an industrial docking platform to integrate high-quality resources, but also promote the deep linkage between Keqiao fabric development and brand clothing design, promote effective connection and orderly innovation of prospective product development and potential market demand, and promote the close integration of upstream and downstream product development concept with brand building, thus promoting Keqiao to build product development and innovation system and brand building system supported by "technology, fashion and green", and boost the pformation and upgrading of Keqiao textile enterprises and the entire textile industry, making steady progress towards the goal of building the "international textile capital" in the new era.

China Textile City

"Silk Road Keqiao is full of the world -- Overseas Tour"

Preemptive look

Korea Seoul East Gate China Textile City World Tour Exhibition

Time: January

Form: circuit exhibition

Characteristics of the local industry: the East Gate market is a comprehensive market which integrates fabric, accessories and clothing wholesale, and tens of thousands of shops are distributed in more than ten large shopping malls around.

The main customers of the east gate wholesale market are garment operators in Asia and around the world. Their business is wholesale and retail.

Its business hours are as long as 18 hours, and is the longest wholesale apparel market in the world.

In retail, it mainly serves young fashion customers around 17~25 years old. Wholesale is usually concentrated in the "late market", that is, from 20:00 PM to 12:00 noon the next day. The price is quite competitive, attracting large quantities of fabrics and garment buyers from South Korea and around the world to the east gate to purchase products.

Pakistan international textile and Machinery Fair

Time: March

Form: Exhibition in exhibition

The characteristics of local industry: the textile industry accounts for 46% of the total manufacturing industry in Pakistan, and the number of people employed in the textile industry reaches 15 million, accounting for 38% of the total employed population of the manufacturing industry.

In recent years, textile and garment exports account for about 66% of its total exports. In the past 3 years, the textile industry has utilized about 30 million US dollars in foreign direct investment, while the total investment in the textile industry in the 3 years has been around us $1 billion 250 million.

In addition, because cotton is the main raw material source of the textile industry, and Pakistan is the fourth largest cotton producing country in the world, the textile industry also indirectly affects the agricultural employment population.

Italy - platto China Textile City World Tour

Time: April

Form: circuit exhibition

The characteristics of the local industry: the pillar industry of Prato is the textile industry. As early as fifteenth Century, it was the famous wool spinning and processing center in Italy. By the middle of nineteenth Century, the textile industry was developing rapidly, which laid a good foundation for Prato to become the modern textile center of Italy.

Prato is not only an important textile distribution center in Europe, but also one of the most concentrated places of Chinese in Italy.

Data show that the number of Chinese living here is 60 thousand, accounting for about 30% of the total population of Prato.

Vietnam - Hu Zhiming China Textile City World Tour Exhibition

Time: May

Form: circuit exhibition

Characteristics of local industry: Although the export performance of Vietnam's textile and garment industry is growing rapidly, the textile industry is relatively weak, and a large proportion of the fabrics needed for garment processing depend on imports.

Local fabrics can not meet the needs of garment processing. Vietnam has been one of the largest importers and exporters of clothing in the world in recent years, forming a typical "processing factory" mode.

New York international clothing and accessories exhibition

Time: July

Form: Exhibition in exhibition

Characteristics of the local industry: the textile industry in the United States has become a competitive industry in the world with high technology and many intellectual property rights and inventions.

Many of its related fields have evolved or derived into another new industry, or infiltrated into other industries.

GTS international textile exhibition, St Paul, Brazil

Time: August

Form: Exhibition in exhibition

The characteristics of local industry: because of the change of fashion and lifestyle pursued by Brazil's gradually expanding middle class people, they have higher level and diversified demands for textiles and clothing, and the garment industry is becoming more mature. However, the intermediate products such as fabrics are relatively weak, and the cost of personnel is high, and the supporting of industrial chain is deficient.

Russia light industry textile and equipment wholesale Exposition (Autumn)

Time: September

Form: Exhibition in exhibition

The characteristics of local industry: Russia is famous for its heavy industry development, and its light industry has not made considerable progress. The textile and garment industry has long been in short supply and has a great dependence on imports.

To solve this demand, Russia began to implement the import substitution plan step by step in 2000.

In 2015, Russia intensified the import substitution work, formulated and implemented 20 industry plans, and launched more than 800 projects. By 2020, Russia will implement about 900 import substitution projects.

Bangladesh Dhaka international textile and garment industry exhibition

Time: September

Form: Exhibition in exhibition

Characteristics of local industry: fabric is the largest export industry in Bangladesh, with an export volume of US $about 7000000000, of which 75% of our woven fabrics need to be imported.

Bangladesh is also the top five garment exporter in the world. Garment accounts for 76% of total exports. Tremendous vitality and market opportunities boosted the textile industry's continuous growth in recent years, and the demand for yarn and fabric imports continued to grow.

Indonesia China Textile City World Tour Exhibition

Time: October

Form: circuit exhibition

The characteristics of local industry: Indonesia is the largest country in ASEAN. The textile and garment industry is a pillar industry in Indonesia. It provides a huge apparel industry chain for global brands. The fast fashion giant and designer's accessory line brand has gradually become Indonesia's largest international buyer.

The country has 2 million 730 thousand of its workforce, and its products are mainly exported to the United States, the European Union and Japan. At present, Indonesia has become the eighth largest exporter of clothing in the world.

Ethiopia garment fabrics and accessories exhibition

Time: November

Form: Exhibition in exhibition

Characteristics of local industry: Ethiopia is located in the eastern part of Africa, with four seasons like spring, abundant resources of water, electricity and gas, abundant labor resources, relatively low production costs, and products can be exported to the United States and Europe with zero tariffs and quotas, which is very suitable for the development of labor-intensive textile and garment enterprises.

Philippines International Textile Exhibition Keqiao China Textile City Exhibition

Time: November

Form: self run Exhibition

Characteristics of local industry: Manila is the economic center of Philippines. It concentrates more than half of the industrial enterprises in the whole country, mainly including textile, hemp rope, metallurgical enterprises and so on, and its output value accounts for 60% of the whole country.

Manila is an important pportation hub and trading port in Philippines. The 1/3 of the exported goods and the 4/5 of the imported goods are concentrated here.

Burma International Textile Exhibition Keqiao China Textile City Exhibition

Time: December

Form: self run Exhibition

The characteristics of local industry: Burma has listed the processing and export of garments as one of the seven key industries in the national export strategy, trying to change the state's external trade deficit by increasing the export of a series of industries, including garment exports.

At the same time, we should try to improve the status of Burma's garment industry in the international garment industry chain. By creating the "Burma brand" of garments, we can change the low end mode of "processing in the past" for foreign manufacturers, so as to improve the income of employees in garment industry and further expand employment.