Children'S Clothing Market Has Meat To Eat, And International Brands Have Been Heading For It.

With the introduction of the "two child" policy, the number of new born babies in China has opened up a high speed growth mode, and the consumption capacity of the main target users of children's wear market is also constantly upgrading.

At the same time, the proportion of the 80 and 90% of the children is increasing. The group that is more willing to dress up children has greatly promoted the consumption demand of children's clothing.

The children's wear market is indeed very popular, but at present, the industry has not yet been formed, which brings the international brand to this "fertile land".

The cake is very big, but the domestic brand can not eat it.

It is understood that children's clothing market mainly covers the age of 0-14 years of age group of people dressed, according to age and height difference, the related products can be divided into 0-3 years old baby clothes and 4-14 years old children's clothing, according to the product type can be divided into uniforms, coats, trousers, T-shirts, shoes and so on.

Compared with men's clothing, women's clothing and other clothing categories, China's children's wear industry started late.

With the change of our family's consumption habits of children's clothing, the professional children's clothing enterprises in China began to develop after the mid 90s of last century.

From the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, and has the characteristics of rapid growth of market demand and growing space.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate.

Under the background of the depressed demand for the environment, especially in the background of the growth of the adult clothing market and the saturation of the men's and women's clothing market, the fast growth of children's wear market is particularly bright. It has become a new growth field in the development of the clothing industry.

According to public information, the size of children's clothing market in China reached 137 billion 200 million in 2015, and the growth rate reached 8%. With the opening of two children and upgrading of consumption, it is estimated that the market size will exceed 150 billion by 2017.

The data is very good, but from the existing leader of the children's clothing industry, we can see the problem of "insufficient growth" in our children's clothing industry.

In mid 2016, the China Textile and apparel industry association and the Song Qingling foundation of China jointly evaluated the ten brand clothing brands of Chinese clothing in 2015.

From this we can see that most of these children's clothing brands have not yet gone abroad. Only the little pigs, ticks, Parker lands, and Barbara, who are about to enter Saudi Arabia, are rushing to the international market.

In addition, although a clearer age stratification can help brands to work more smoothly, some brands still do not clearly label the age range of children's clothing.

That is to say, the huge market demand for children's clothing can not be fully met.

At the same time, there is no representative brand in the high-end children's wear market.

A previous survey of children's luxury goods showed that 60% of Chinese luxury consumers said they would spend more than 3000 yuan per month to buy children's luxury goods. This also indicates that the market of high-end children's clothing in China is very large.

The "sharp eyed" international brand has come to "get things done".

Due to the large market opportunities of children's clothing in China, and still in the stage of growth, some sensitive international brands have come to seize the market share.

In October this year, TheChildrensPlace, one of the most popular children's clothing brands in America, entered Tmall.

It is understood that the brand was founded in 1969, mainly to 1-14 year old children to provide clothing, accessories, footwear and other commodities, the children's social platform will be updated every month to wear the recommended map, to provide parents with a variety of wear plan.

GAP, an American clothing brand that has benefited from the Chinese children's wear market, has also taken action.

The brand entered the Chinese market in 2010. Although its adult clothing is facing great challenges in the global market, children's clothing business has performed well.

It is understood that Gap's share of Chinese children's clothing market increased from 0.1% in 2010 to 0.6% in 2014, and the market share in 2014 ranked seventh. At the same time, it is the only fast fashion brand entering the top 10 of China's children's wear market.

In addition, in China's high-end children's wear market is still in a relatively blank state, there is a high-end children's clothing brand Sarabanda early to enter the Chinese market.

It is known that as early as September 2013, Sarabanda occupied a place in China's high-end children's wear market.

The brand is a luxury children's clothing brand in Italy, located in the high-end high-end clothing products from 0 to 16 years old.

In addition to the above brands, the international brands that are currently developing better in China's children's wear market include: OSHKOSH, Benetton, South Korea's 100, Spain's ZARAkids, Italy's FolliFollie, and Chi Chi Pu, Japan.

In fact, many industries have a default rule, so long as there are no six or seven mature brands in the industry, new brands will have opportunities.

Therefore, with the introduction of the international children's wear brands in different parts of the country, on the one hand, this will help promote the development of local children's wear brands, and on the other hand, it will speed up the subdivision of children's clothing industry in China.

The children's clothing market on the international stage still has meat to eat.

Not just China, but children's clothing industry in the international market has also been active recently.

In addition to the British fashion business Boohoo, the British clothing brand BenSherman and so on will launch children's wear department, there are also some international big coffee brands, and even star designers have begun to eager in this industry.

It is learned that a few days ago, the French fashion designer Givenchy, creative director RiccardoTisci announced that the brand will start the children's wear line in the autumn of 2017, and formally enter the field of children's wear.

The product will include infant clothing under 3 years old and 4-12 year old boy girl child wear.

On the price side, it continues the original position of the brand. T - shirt is between 90 Europe -100 Europe, the skirt is over 150 Europe, and the coat price is about 300 Europe.

Actually, Givenchy tried the design of children's clothing earlier, but it was limited to children of some famous European and American celebrities.

After widespread acclaim in social media, it is time to "seriously" enter the children's clothing market.

At the end of October, British star designer Beckham Vitoria and the well-known department store group Target (Taghit) began to cooperate, and will try to test the water children's clothing market.

It is reported that the new joint series will be released in April next year, the series has more than 200 single products, will include girls and infant clothing.

These products are priced at $6-70, and will be sold to global consumers at Target's offline stores and VictoriaBeckham's brand official website.

The children's clothing market on the international stage is also full of vitality.

But despite the fact that there are so many brands to seize the children's clothing market, it is not yet known how big they can really be.

To be sure, children's clothing market is still a blue ocean both at home and abroad.