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    Hao Zheng Throws 80 Million Buy Back Shares Of The Positive Fashion, Will Launch For 0-14 Years Old Children'S Wear Brand!

    2019/2/13 10:00:00 13

    Safety FashionChildren'S Wear

    The Limited by Share Ltd, which is a multi brand fashion enterprise, has recently announced that the company will repurchase the company's shares in a centralized bidding paction. The amount of the repurchase amount is 80 million yuan, and the repurchase price limit is 15 yuan / share. The buyback period is no longer than 12 months, and the repurchase stock is used for the equity incentive plan and the employee stock ownership plan.




    Analysts believe that the launch of the Buyback program reflects the confidence of Andrew fashion in the future and its recognition of the company's current value.




    The reporter read the announcement to understand that the category of A is the type of buy back stock.

    If the repurchase limit is 80 million yuan and the repurchase price limit is 15 yuan / share, it is estimated that the number of repurchase shares will be 5 million 333 thousand and 300 shares, accounting for 1.3192% of the total share capital of the company.

    The number of specific repurchase shares shall be based on the number of shares actually repurchased at the expiry of the buyback period.




    Data show that as of September 30, 2018, the total assets of an Zheng fashion were 3 billion 248 million yuan, and the net assets attributable to shareholders of listed companies were 2 billion 713 million yuan and 2 billion 254 million yuan of liquid assets.

    Assuming that according to the maximum repurchase fund of 80 million yuan and the company's financial data in September 30, 2018, the repurchase fund accounts for about 2.46% of the company's total assets, accounting for 2.95% of the net assets attributable to the shareholders of the listed company, or about 3.55% of the current assets.




    Mi Hanjie, an analyst with GF Securities, said that in the first three quarters of 2018, the positive single quarter operating income and net profit attributable to the parent company increased by 10.48% and 12.29% respectively, down from 20.33% and 25.56% in the first half of the year.

    There is still a certain pressure on the fourth quarter.

    In addition to the impact of the downward pressure on the economy, terminal sales growth has slowed down, but also from the three quarter of the start of the organizational restructuring, and from the original brand division changed into a brand division and regional branch combination mode, due to personnel docking, the performance of certain fluctuations.




    Mi Hanjie believes that although the economy still has some pressure, but taking into account the end of the restructuring of the organization, and the opening of all brands, the enthusiasm of franchisees to open their stores is expected to be mobilized. In addition, the incentive cost of restricted stock will decline in 2019 compared with 2018. And in mid November 2018, the purchase of 70% stake in Li Shang information of the electricity supplier generation operator has been completed in the middle of November 2018. According to the performance, gambling profits in 2019 and 2020 will not be less than 66 million yuan and 77 million yuan respectively, so it is expected that the growth of the growth trend of the company is expected to pick up.




    However, the first textile network reporter noticed that some analysts here said that because of the core brand of Li Shang's operation, many consumer groups are also consumers of high-end consumer power, which coincide with the consumer groups of Zheng fashion's own brand. Therefore, the use of big data analysis ability and advertising operation ability of the fashion is still not only able to get the big data of its 15 million consumer groups, but also to achieve synergy in marketing and sales.

    In addition, it also provides a good opportunity for the children's market of the following layout of the positive fashion. It is expected that we will follow or develop the children's clothing brand targeted at the 0-14 year old market and locate the mass market. We can also use Li's existing customer resources to accumulate customers for the company's subsequent business expansion.




    Public information shows that the fashion is the domestic high-end brand fashion group, which integrates R & D, production and brand management.

    The company has six brands: Nine posture, Yin Mo, an Zheng, Fei Nachen, and Anna.

    The company mainly adopts the garment supply mode of independent production, commission processing and garment purchase, and establishes an integrated supply chain management system.

    After the industry inventory crisis in 2012, the entire garment industry suffered a continuous 5 years of cold winter. With the solution of inventory problems, in the first three quarters of 2018, an Zheng fashion realized business income of 1 billion 160 million yuan, an increase of 16.7% over the same period last year.

    Net profit attributable to the parent company was 250 million yuan, up 20.7% over the same period last year.

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