Shandong'S Acquisition Of Lycra As Fashion Brand Leader

Ruyi is the top ranking enterprise in China's textile and garment industry.

In recent years, Ruyi has incorporated more than 30 fashion brands in France, Britain and Japan through merger and acquisition of international famous brand resources.

In January 31st, Shandong Ruyi Holding Group announced that it had completed the acquisition of the apparel and advanced fabric business of the company, including the world-renowned Lycra brand.

This paction will further consolidate Ruyi's leadership in the global apparel and healthcare products market.

Sun Ruizhe, President of China Textile Industry Federation, said that the success of Ruyi group's acquisition will help Ruyi group to build a leading new material and fashion brand industrial cluster and promote the rapid development of China's new textile materials and fashion brands.

Fully integrated business to accelerate pformation and set up a new paradigm for Sino US cooperation between enterprises

The reporter was informed that the paction included the fiber and brand combination of LYCRA and LYCRAHyFit, COOLMAX, THERMOLITE, fiber, heat insulation, Elaspan fiber, SUPPLEX fiber and TACTEL fiber; the production of TERATHANE poly four methylene ether glycol (PTMEG), 1,4 butanediol (BDO) and tetrahydrofuran (PTMEG); at the same time, the related production assets, R & D centers, global sales offices, and all the relevant technology brands, product patents, business, operation and administration personnel all over the world.

After the completion of the paction, the new company has been named the American Lycra group. Ruyi becomes the controlling shareholder of the Lycra group, and will operate its independent subsidiary to maintain its unique positioning, enterprise vision, development strategy and organizational structure.

Ruyi and the former shareholder of iwda, the Coriolis industrial group will continue to work closely together.

This will help and ensure the smooth pition and handover of post paction business, and more importantly, it will set up a new paradigm for Sino US economic cooperation between enterprises in the new situation.

Qiu yfu, chairman of the board of directors of Ruyi holding group of Shandong, said that Ruyi has always maintained a clear development path.

With its leading international assets and technology and brand recognized by consumers, iwda will have a significant synergy with Ruyi's fabric and apparel business.

The acquisition has been successfully completed, and has made a new milestone in the development of the fabric and garment manufacturers as the world's leading technology textile and fashion brand leader, and further strengthening the group's international business and brand portfolio.

Qiu Yafu also revealed that Ruyi itself has also produced spandex, and for many years admired LYCRA brand as an industry standard.

Qiu Yafu said that the Lycra group will add value to its Ruyi Business, and its assets and operation capability will become a perfect complement to Ruyi's own business, and strengthen the position of Ruyi's leading global value chain textile and apparel group.

Enhance product added value

Promote the textile country to move forward to the textile power

The Lycra group produces innovative fibers for apparel and materials industries, and provides advanced technology solutions. It also provides special chemicals for spandex and polyurethane value chain.

As the world's first textile technology brand, Lycra is well received and will be of great significance to the upgrading of China's textile and garment industry.

Sun Ruizhe said that Lycra is a leading brand in the world spandex industry, and has strong R & D and innovation capability to grasp the bargaining power of the industry.

The success of Ruyi group's acquisition will greatly enhance the added value and competitiveness of new materials and related products of China's chemical fiber, and is an important milestone for China to pform from a big textile country to a textile power.

This acquisition will help Ruyi group to build a leading new material and fashion brand industrial cluster in the country, promote the rapid development of China's new textile materials and fashion brands, help develop strategic emerging industries, and further reflect the "new technology, fashion and green" industry.

"We are very honored to be delighted to purchase, because we share our common vision and are committed to providing our customers with quality products, advanced technology and strong market support."

Dave-Trerotola, CEO of Lycra group, said: "Lycra group will continue to invest well. We look forward to working with our customers to bring more inspiring innovative products and technologies to the market.

We are developing differentiated fiber business, and consumers are beginning to recognize the benefits of our fiber's durable performance, which is what consumers expect of our brand. "

Reporters learned that the Lycra group focused on value-added products for customers, through the development of unique innovative solutions to meet consumer comfort and durability requirements.

DaveTrerotola said that the new members of Lycra's expertise in the textile and retail sector will greatly help and promote the development of differentiated fiber business in Lycra.