Vip.Com Investment Is Easy To Change Clothes: Small Tailor Store Has A Big Business.

There's a big business behind the tailor's shop.

The new generation of consumers has been away from the era of "sewing for three years". Sewing machines are no longer the "three big pieces" in the family. The tailor shop on the street is also fading away from the stage of history.

How much room for evolution of tailor's handicraft business today?

2019, the beginning of the new year, focused on the high-end market of the Internet to change clothing brand Yi Yi announced to get 50 million yuan A round of financing, the current round of financing by vip.com, Ding Xin capital, Yuan Yuan and Guangdong investment site to invest.

At present, more than 200 specialized tailors and more than 50 professional volume divisions have been collected under the banner of Yi Yi Yi.

In short, it is easy to change clothes and focus on the clothes changing service in the high-end garment industry.

Are there any new opportunities behind the new service?

At present, easy to make clothes can provide clothing, darn, leather maintenance, custom clothes and other services. Its online channels include App, small programs and official website. Ordinary C users can directly make reservations, inquire prices and recharge on line.

In addition to C outdoors, orders for users at B end have reached 40%, up nearly 10% from 2017.

It is revealed that B users of Yi Yi clothing mainly include two categories: high-end brands and e-commerce platforms.

At present, the B client of Yi Yi is mainly high-end brand, including Giorgio Armani, Burberry and so on.

Easy to make clothes can help brands improve their service quality, because high-end brands are mostly on-site sales. If you can attach clothing service to help customers adjust details, and help brands improve their conversion rate, some brands will directly help customers take the cost of changing clothes.

Liang Shichang, founder of Yi Yi clothing, said.

According to the luxury consumption data released by vip.com and temple library, the luxury clothing needs to be modified to make up roughly 35% of the garments. Only the Giorgio Armani, GUCCI and Hugo Boss's clothing market is more than 20 million yuan.

And the strategy of easy to choose clothes is also cut from the high-end entrance. Although the clothing industry is relatively small and low-frequency, the development speed is slow. But Liang Shichang judged that in two trillion of the garment market, the market share of the future customized clothing can be increased to about 30%.

In addition to cooperating with high-end brands, Yi is also working with vip.com, Jingdong, temple library and Tmall business platform.

Yi clothing hopes to improve the conversion rate by changing the clothing service, and reduce the return rate and deepen the service depth.

In December of last year, the Jingdong jointly launched new services such as accidental hole insurance, seamless change of sleeves and general alteration of sleeves.

When customers purchase related products in Jingdong mall, they can choose whether to purchase relevant clothing insurance.

That is to say, in addition to returning goods, consumers also have a more clothing option.

"Clothing insurance" is still a new thing and needs to go through a long process of market education.

But before, the value-added services in mobile phones and home appliances have been relatively mature. Customers are no longer strangers to such value-added services, and will not be excluded. "

Tailors should also be digitalized.

In 2016, Yi Chang garment opened its first line store in Shuangjing, Beijing, with fast changing area, reception area, tool area and reception area.

At present, there are more than 40 offline stores in the country, with more than 6 million registered users.

This year, it is also an important node for easy expansion of clothing, and it plans to lay more than 100 stores throughout the country.

Liang Shichang, founder of Yi Yi garment, introduced to the power of billion state that at present, the layout of "store + central factory" is easy to change, and the average ten stores share a central factory.

According to the introduction, Yi Yi clothes will be divided into more than 30 categories, including more than more than 10 thousand garment alterations, which can solve 99% of the clothing size in the market.

"Store + central factory" mode is also the core of the key to improving efficiency.

At present, 30% of orders in the order of easy to make clothes are simple and quick modification, which can be directly handled in the stores, and orders involving complex problems such as clothing version will be allocated to the central factory.

Compared with the traditional street tailor shops, Yi Yi clothing has incorporated more digitalized elements into the management of orders, factories and tailors.

Liang Shichang said that when the store receives clothes, it will first add RFID tags to the clothes, so that each item of clothing can start to digitally "change" the garment.

"Easy to change clothes for every order of processing links are equipped with sensors.

For example, you can monitor clothing from A stores to B factories, so that A stores can reduce one inventory accordingly, and B plants increase one inventory.

In the central factory, the tailor will check the quality of the clothes first, determine the modification plan, and then enter the cutting area.

Each step of the central factory will also have an inductor. We can monitor every step and pay attention to the process and progress of the modification.

In addition to the digitalization of the process of making clothes, it is easy to change clothes and digitize people.

At present, it is possible for paperless office to change clothes, which can directly input relevant user data into related App, including data of brand, user and other dimensions, and get through with volume data of B client.

In addition, Yi Chang clothing also carries on the performance appraisal to the tailor through the "tailoring tool" App, and directly tests the dressing time of each teacher and the quality of changing clothes.

You must do something special for your work.

According to the introduction, Yi modified clothing standardized the process of garment modification through centralized management of volume divisions, tailors, stores and central factories, thereby improving the efficiency of garment modification.

Liang Shichang said that compared with the traditional garment industry, the efficiency of easy to change clothes can be increased by 100%.

A dress needs two hours in a traditional tailor's shop. It may take only one hour to change clothes.

The confidence of Liang Shichang and Yi's clothing comes from their innovation in the separation of quantity and process.

In the past, if consumers want to modify a garment, they need to go to the store to do volume measurement, wait for modification, and then go back to the store.

And easy to change clothes can provide two kinds of service to store and home. Customers can go to the store to change their clothes, or let the quantity teacher come to the store.

It is learnt that in the traditional clothing market, volume modification processes are generally mixed up, mainly depending on the tailor master.

And easy to change clothes to create the amount of separation process, set up a specialized volume division and tailor team.

Liang Shichang introduced to the power of Yi bang, said Yi Yi garment mainly from two aspects to improve the efficiency of the garment industry:

First, the special person should do something, that is, let professional people do professional things.

For example, people who specializes in Western-style clothes focus on modifying their suits, and those who are good at leather clothing focus on modifying leather clothing.

Second, share company resources.

In the central factory, there are some professional and complex machines which can not be used skillfully by every tailor.

When a machine with higher operation difficulty is needed, it is directly related to the completion of the relevant personnel without requiring the corresponding tailor to be familiar with the complex machine again.

At the same time, easy to change clothes can also do data analysis through continuous accumulation of user data and order data, according to the clothing category, location, brand and many other dimensions, to understand the user's most changed parts of clothing, which brands need more clothes, and which parts of the brand need to be modified.

And easy to change clothes can also feedback these data to the cooperative brand side, for the brand side to adjust and reference.

In addition, personalized customization services have been gradually emerging in recent years, and individualized and customized brands such as quantity goods and Match U have springing up. In Liang Shichang's view, the emergence of personalized customized brands will not affect the market of garment modification too much. Instead, it may bring new opportunities to the clothing market.

"The last step of customizing clothing requires the customer to try it on, and then adjust the details.

Yi is also working with some custom brands to help customers and brands make the final changes.